Experience

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  Carlson Communications

  • Northborough, Massachusetts, United States

  • President

    • Feb 1989 - Present
    • Northborough, Massachusetts, United States

    I founded the company in 1989 as a full-service marketing, advertising and public relations agency. Although our main focus as been within the residential real estate industry, in recent years we have expanded our client base to biomedical, accounting and mechanical contracting companies and commercial real estate developers. We are particularly focused on developing interactive, engaging websites for companies and communities, often using videos as a key component of their websites. Responsive design (the ability to view a website on multiple formats, from desktops and laptops to tablets and mobile devices) is of utmost importance in this rapidly expanding form of communications.We also conduct half-day and full-day marketing workshops for businesses, showing them how to create more professional marketing programs and how to cost effectively achieve greater sales success in an increasingly competitive marketplace.

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  Lane Homes Southborough MA

  • Sales & Marketing Director

    • 1987 - 1989

    Served as the Sales and Marketing Director for Lane Homes, selling more than $31 million of new homes in two years. Product ranged from new starter homes in New Bedford to luxury high-rise condominiums in Worcester and townhomes in Amesbury.

• 

  First General Realty Company

  • Vice President

    • 1978 - 1986

    Responsible for the company's marketing and public relations including all of its residential developments, ranging in size from 200-800 acres. In eight years, I assisted with the sale of 6,000 developed home sites sold to national and regional home builders including David Weekley Homes and Pulte Homes.

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  United Way of Massachusetts Bay

  • Communications Manager

    • Aug 1976 - Aug 1978

    Served as Communications Manager for the United Way of Massachusetts Bay, working with annual advertising agency on multimedia campaigns, special events, and community affairs.

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  Alcohol, Drug Abuse & Mental Health Adminisration

  • Rockville, MD

  • Public Relations Specialist

    • Jan 1973 - Aug 1976
    • Rockville, MD

    Served as a Special Assistant to the Director of a 70-person public affairs office, working on national media relations, industry trade shows and educational workshops and seminars held for educators and marketing professionals throughout the United States.