Experience

• 

  Nativo Company

  • Mexico
  • Strategic Management Services
  • 1 - 100 Employee

  • Paid Media Consultant - Freelance

    • Aug 2025 - Sep 2025

    • Strategist and campaign implementer for Médica Sur in Google Ads and Meta Ads.
    • Managed monthly investment of ~200,000 MXN, focused on call generation and qualified leads.
    • Designed proposals for call tracking, WhatsApp Business integration, and automated funnels.

  • Digital Media Planner

    • Mar 2019 - Mar 2020

    • Responsible of creating Media Strategies and making investment splits by platforms (Media Planning).
    • Execute and implementation of Digital Media Campaigns, focused on awareness, consideration and performance.
    • Implementation of digital campaigns in Paid Social Ads, Google Ads, and Programmatic Buying.

• 

  Dif Monterrey

  • Mexico
  • Individual and Family Services
  • 1 - 100 Employee

  • Trafficker Sr - Freelance

    • May 2025 - Jul 2025

    • Managed Meta Ads and TikTok Ads for 7 accounts (budgets from 8K–45K MXN per client).
    • Built dashboards in Looker Studio with metrics: investment, CTR, CPM, leads, ER.
    • Executed Always-On and tactical campaigns for UltraOrganics, GÜD, PlayTime, Altitude, Chuck E. Cheese, Mentos, and Chupa Chups.
    • Increased engagement by +30% on consumer accounts and reduced CPL in lead campaigns.

• 

  Angloeducativo Puebla Centro De Idiomas

  • Mexico
  • Professional Training and Coaching
  • 100 - 200 Employee

  • Paid Media Consultant - Freelance

    • Mar 2025 - May 2025

    • Designed and optimized Meta Ads campaigns for lead generation.
    • Developed acquisition funnels with A/B testing of creatives, audiences, and messaging.
    • Reduced CPL within first weeks and delivered executive reports with insights.

• 

  Trimax Soluciones Digitales

  • Mexico
  • IT Services and IT Consulting
  • 1 - 100 Employee

  • Paid Media Manager - Freelance

    • Dec 2024 - Aug 2025

    • Managed Google Ads (Search & Performance Max) with daily budget up to $2,000 USD.
    • Built conversion funnels for GLP-1 weight-loss treatments with Sabri Suby and Sam Ovens methodologies.
    • Improved lead quality and reduced CPA across main campaigns.

• 

  Momnt Agency

  • Mexico
  • Marketing Services
  • 1 - 100 Employee

  • Head of Digital Marketing

    • Aug 2024 - Nov 2024

    • Responsible for the Digital Media implementation and buying department.
    • Responsible for the generation of integral strategies for Media Buying, based on the specific needs of each client of the agency (Real Estate Clients).
    • Implementation of digital campaigns in Paid Social Ads (Meta Ads) and Google Ads (search and Display).
    • Trafficker’s Team Leading.

• 

  99 Degrees & Co

  • Mexico
  • Advertising Services
  • 1 - 100 Employee

  • Digital AdOps Manager

    • Aug 2023 - Jul 2024

    • Responsible for the Digital Media implementation and buying department.
    • Responsible for the generation of integral strategies for Media Buying, based on the specific needs of each client of the agency.
    • Implementation of digital campaigns in Paid Social Ads, Google Ads, and Programmatic Buying.
    • Trafficker’s Team Leading.

• 

  Upax Oficial

  • Mexico
  • Business Consulting and Services
  • 300 - 400 Employee

  • Head of User Acquisition Team

    • Jan 2023 - May 2023

    • Responsible for creating delivery user acquisition strategies for the bazlisto app.
    • Definition and implementation of digital marketing plans upper, middle and lower funnel. As well as the steps of the Customer Journey to generate retention, loyalty and conversion strategies.
    • Implementation of digital campaigns in Paid Social Ads, Google Ads, and Programmatic Buying.
    • Define tactics and formats, and allocate total budgets.
    • Ops and Marketing Team Leading.

• 

  Rappi Inc.

  • User Acquisition Specialist

    • Mar 2022 - Dec 2022

    • Responsible for creating delivery user acquisition strategies for the soyrappi app.
    • Operation and implementation of digital campaigns focused on performance (generation of qualified leads to register couriers on the platform).
    • Implementation of digital campaigns in Paid Social Ads, Google Ads, and Programmatic Buying.
    • Define tactics and formats, and allocate total budgets.
    • Coordinating efforts with external performance agencies to achieve the best results.

• 

  Concepto Móvil

  • Mexico
  • IT Services and IT Consulting
  • 100 - 200 Employee

  • Digital Senior Buyer

    • Aug 2021 - Feb 2022

    • Responsible for the creation and implementation of comprehensive Digital Marketing Strategies: Awareness, Consideration, Conversion.
    • Execute and implementation of Digital Media Campaigns, focused on performance (generation of qualified leads that are subsequently suitable for sales).
    • Implementation of digital campaigns in Paid Social Ads, Google Ads, and Programmatic Buying.
    • Define tactics and formats, and allocate total budgets.

• 

  The Apes Agency

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Head of Paid Media

    • Mar 2021 - Aug 2021

    • Leader of the agency's Paid media area.
    • Responsible of creating Media Strategies for each of the agency’s clients, and making investment splits by platforms (Media Planning).
    • Define tactics and formats, and allocating budgets.
    • Implementation of digital campaigns in Paid Social Ads, Google Ads, and Programmatic Buying.

• 

  Autodinero®

  • Mexico
  • Financial Services
  • 1 - 100 Employee

  • Digital Senior Trafficker

    • Jul 2020 - Mar 2021

    • Leader of the Paid Media Area.
    • Responsible of creating Media Strategies and making investment splits by platforms (Media Planning).
    • Execute and implementation of Digital Media Campaigns, focused on performance (generation of qualified leads that are subsequently suitable for sales).
    • Define tactics and formats, and allocating budgets.
    • Implementation of digital campaigns in Paid Social Ads, Google Ads, and Programmatic Buying.

• 

  Another Company

  • Digital Senior Trafficker

    • Mar 2020 - Jun 2020

    • Responsible of creating Media Strategies and making investment splits by platforms (Media Planning).
    • Execute and implementation of Digital Media Campaigns, focused on awareness, consideration and performance.
    • Implementation of digital campaigns in Paid Social Ads, Google Ads, and Programmatic Buying.

• 

  Central.zone

  • Mexico
  • Advertising Services
  • 1 - 100 Employee

  • Digital Media Planner

    • Aug 2018 - Mar 2019

    • Responsible of creating Media Strategies and making investment splits by platforms (Media Planning).
    • Execute and implementation of Digital Media Campaigns, focused on awareness, consideration and performance.
    • Implementation of digital campaigns in Paid Social Ads, Google Ads, and Programmatic Buying.

• 

  Mazappán - Tecnología E Innovación

  • Mexico
  • IT Services and IT Consulting
  • 1 - 100 Employee

  • Digital Marketing Specialist

    • Jun 2016 - Aug 2018

    • Creation and design of websites in Wordpress.
    • Editing, correction, creation and optimization of website content.
    • Creation and application of comprehensive Digital Marketing strategies.

• 

  European Digital Business Academy

  • Mexico
  • Education
  • 1 - 100 Employee

  • Digital Marketing Trainee

    • Jan 2016 - Jun 2016

    • Social Media management.
    • Creation and structure defnition of websites.
    • Content Curation.