Experience

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  Globalization Partners (G-P)

  • Boston MA

  • Senior Product Marketing Specialist

    • Aug 2021 - Dec 2024
    • Boston MA

    As part of the Product Marketing team, I was in charge of Go-to-Market strategies and creating materials such as Product Collaterals and Sales Enablement (Sell sheets, Battlecards, Personas, 1-Pagers, etc). I also managed cross-functional teams and implemented innovation projects, to maximize the potential and scope of Product Messaging & Positioning. The sales collaterals delivered generated more than $1M USD of influenced revenue in 3 months.

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  Portcities

  • Hong Kong
  • IT Services and IT Consulting
  • 100 - 200 Employee

  • Marketing Specialist

    • Feb 2021 - Jul 2021
    • Mexico City

    As the acting Marketing Manager at Port Cities Mexico, I was in charge of the creation and execution of traditional and digital campaigns, the creation, translation and adaptation of editorial content for Mexico and Latin America, as well as attending industry events for networking. I started building a solid team during the short period I worked with them, delivering high-impact product videos, tutorials and technical blog posts for the website.

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  Koppert Mexico

  • Mexico
  • Farming
  • 100 - 200 Employee

  • Product & Marketing Manager

    • Aug 2017 - Nov 2020
    • Querétaro

    As the responsible for the marketing area, I was in charge of the creation and execution of traditional B2B strategies, but most importantly, of the corporate and commercial image design of 200+ products for Kulttiva Domestic Farming, a new B2C product line. I also did translations and localizations of technical sheets, user and safety guides, as well as redesign, translation and localization of audiovisual materials sent by the HQ in the Netherlands.

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  Tecmilenio University

  • Academic Dean & Part-Time Professor

    • Feb 2015 - Dec 2022

    Prefect of the Business and Hospitality Academy, in charge of supervising the implementation of academic projects in 26 classes. Professor responsible for classes on effective communication in Spanish and English, advertising, public relations, global business environment and consumer analysis.

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  LCLAA

  • Washington DC

  • Communications Intern

    • Aug 2015 - Dec 2015
    • Washington DC

    Intern assigned by The Washington Center, in charge of English-Spanish translations, social media content and organizing events, both in and out of Washington DC. Outstanding involvement in socio-political projects such as the 2015 LCLAA National Conference, the 1st Latino Criminal Justice Summit, the 2016 LCLAA VOTA movement, and the Trabajadoras report, a study on the impact of Latin American women in the US politics, economics and socio-cultural heritage.

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  Incusa - Pinturas Osel

  • Querétaro

  • Marketing Chief

    • May 2013 - Jul 2014
    • Querétaro

    As the marketing chief, I was responsible for the department and supervising sales objectives. Among my activities, I can highlight the creation and execution of marketing campaigns, the elaboration and presentation of sales reports, and allocating budgets & purchases. I also worked designing advertising materials, 1-Pagers, application guides and corporate branding. I was also in charge of public relations and organizing events with the media, government agencies, vendors and customers.

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  Regina’s Celebrations

  • Event Production & Design

    • Jul 2010 - Aug 2015

    Planning, execution and logistics of large-scale social and corporate events. Production and showing of cultural projects such as theatre plays, musicals, concerts, etc.