Experience

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  M2.0 Communications Inc.

  • Philippines
  • Public Relations and Communications Services
  • 1 - 100 Employee

  • Chief Operations Officer

    • Jan 2023 - Present

  • Managing Director

    • Jan 2017 - Present

    Client Management* Engages in and ensures a strategic relationship with the client, providing insight and partnership across all aspects of the marketing and communications spectrum* Responsible for ensuring excellent client communication at all levels; defining KPIs, deadlines and service agreements* Delivers an added-value consultancy and works closely with clients to deliver campaigns, services and products across traditional and emerging communications channels* Plays an integral role in the senior management team, ensuring account profitability and optimizing the impact of revenues on the business* Leads the new business process in collaboration with the Business Development Director, making key decisions and playing a crucial role in selling LEWIS credentials throughout the tender processTeam working and development* Takes overall leadership responsibility for the account team, including coaching, supervision, assessment and reviews of all team members* Sets strategic team objectives on a weekly, monthly, quarterly and annual basis* Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team* Monitors team activity levels against budget, increasing fees and negotiating with clients and suppliers where necessary* Plays a leading role in cross selling additional services into the account as well as supporting the new business process, project managing pitch teams and delivering credible solutions to new business challenges* Acts as leader in guiding colleagues on how to best manage campaigns and projectsReporting and analysis* Ensures profitability on all accounts and effectively manages budgets* Understands and maximizes the impact of client revenues on the business* Communicates account performance internally and provide strategic advice to the client based on measurable analysis

  • Director for Digital

    • Jan 2010 - Dec 2016

    * Conceptualize digital marketing strategies to integrate with the marketing campaigns for brand projects.* Lead the digital marketing team in executing all web, SEO/SEM, marketing database, email, social media, mobile, e-commerce and display advertising campaigns, in collaboration with the other internal business units.* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)* Ensure budgetary control for all digital marketing campaigns* Provide training and coaching to the digital marketing team, as well as the rest of the organization to keep the entire organization updated* Identify trends and insights, and optimize spend and performance based on the insights* Brainstorm new and creative growth strategies* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points* Collaborate with other agencies and manage other vendor partners* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate* Evaluate customer research, market conditions and competitor data.* Manage the digital marketing campaign of the company – website, social media, direct email, etc.* Ensure digital communication projects/programs are executed within strict conformance with risk, security, and other applicable standards .* Ensure appropriate planning and resources are in place to accomplish goals.* Proven working experience in digital marketing and in leading a digital marketing team.* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

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  Bighead Inc.

  • Account Manager

    • Jan 2008 - Jun 2010

    The Account Manager is charged with overseeing the day-to-day client and campaign management for Bighead's clients. The Account Manager was responsible for managing the entire client relationship – driving value in accounts by assisting clients with strategic direction, campaign management, audience targeting, budget/spend optimisation , and reporting. I manage and develop the client relations through the full life-cycle of the account — on-boarding, initial ramp up, ongoing account management, end of month billing, and monthly/quarterly business reviews, etc. This position works to understand the client's business needs and manages their ad campaigns.

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  Strategic Edge

  • Account Executive

    • 2006 - 2008