Experience

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  Baldwin DTC Services

  • Santa Rosa, California, United States

  • Principal Owner

    • Nov 2021 - Present
    • Santa Rosa, California, United States

    Using my sales and operations background, I help small wineries grow by allowing them the time to concentrate on making wine. Responsible for the overall management of wine sales, including allocations/club and DtC sales and distribution sales. Handle coordination of direct-to-consumer shipments; processing enrollments, cancellations, orders, and returns; planning special events; providing membership services; monitoring inventory availability. Assist in determining the viability of new consumer direct programs and assessing existing programs, including special events and wine education programs.

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  DavidBaldwinart

  • San Francisco Bay Area

  • Business Partner

    • Aug 2020 - Present
    • San Francisco Bay Area

    I support the artist, David Baldwin, by handling all business development, sales and marketing strategy, and social media. What a joy to be able to work with my amazingly talented husband!

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  Curate Sonoma County

  • Sonoma County, California, United States

  • Original Founder / Partner

    • Aug 2020 - Jan 2022
    • Sonoma County, California, United States

    Curate Sonoma County is a high-touch, personalized, and customized concierge company that uses expertise, exclusive local partnerships, and extensive knowledge to procure one-of-a-kind local goods, services, and outdoor adventures.

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  NUTRANEXT

  • United States
  • Health, Wellness & Fitness
  • 1 - 100 Employee

  • Senior Sales Director

    • 2018 - Oct 2020

    Oversee 14-person national sales team execution of $10M sales across the portfolio, in 1000+ accounts, and managed $2M trade budget. Created a portfolio sales execution plan that accomplished sales strategy shift to direct B2B sales during the merger.• Improved team sales performance through the creation of sales metrics tracking, training, and motivation on brands, including Rainbow Light, Natural Vitality Calm, NeoCell Collagen, and Renew Life.• Cultivated sales team to become portfolio sellers by creating monthly training programs, including SPINS analysis, and quarterly customer reviews.

  • Senior Natural Channel Director

    • 2016 - 2018

    Led national outside sales team of 17 on $5M revenue for over 1000+ accounts through a successful channel strategy shift during multiple brand mergers and acquisitions. • Oversaw natural channel strategy execution on distributor contract negotiations (UNFI, KeHE, and Threshold), improving MAP retail price alignment, and protecting brick and mortar business erosion from e-commerce.• Expanded direct accounts 3 times to over 4.3K clients by managing and executing direct B2B strategy

  • Natural Channel Director West

    • 2015 - 2016

    Managed 8 account managers and broker team of 75 field representatives on $5M business for all west coast chains and independents such as Pharmaca and WFM western regions. Key point of contact with distributors included managing inventory, promotions, and new item acceptance. • Drove strategic initiatives on Rainbow Light Integrative Health Therapies 10 SKU’s and 7 SKU gummy line, resulting in +60 ACV within 1 year.

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  ShiKai Products

  • Santa Rosa, Ca

  • National Sales Manager

    • Apr 2012 - Aug 2015
    • Santa Rosa, Ca

    Managing all aspects of sales for all ShiKai natural care products. We have 42 years of experience developing and making natural products that work. I manage our business in the US and internationally and am infusing a new passion and vision into my position.

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  Taylor Maid Farms

  • San Francisco Bay Area

  • Director of Sales

    • 2006 - 2009
    • San Francisco Bay Area

    Developed and maintained relationships with over 400 California wholesale coffee accounts for niche organic coffee and tea producer. Managed $4M sales volume and reported to GM regarding sales goals and new business goals.• Created service program that provided customers with “value-added service proposition”; first of its kind in SF North Bay, increasing sales 25%.• Exceeded sales goals 15% by developing an in-store "can refill program".

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  Campari Group

  • San Francisco Bay Area

  • Western Regional Manager - Cabo Wabo Tequila

    • 2004 - 2006
    • San Francisco Bay Area

    Managed and controlled in-market promotional activities with international recording star, Sammy Hagar, to promote and sell his celebrity-branded Tequila. Supervised $5M in sales in 12 western states, resulting in 25% sales growth. Spearheaded marketing and sales efforts including recruitment and training of 2 field managers for on and off-premise. Drove promotional sales planning and execution with Youngs Market sales team and 4 direct regional managers.

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  Sidney Frank Importing Inc., Co.

  • San Francisco Bay Area

  • District Manager

    • 2002 - 2004
    • San Francisco Bay Area

    Advanced in sales management from $1M to over $10M sales territory and 200K cases of imported liquor brands by creating sales incentives and effective inventory tracking with distributors such as Empire, Southern Wine & Spirits, and Glazers. Led team of 4 sales representatives calling on 5K on-premise accounts. Produced promotions for all brands in the portfolio, such as Jagermeister and Grey Goose Vodka, that were replicated in other markets, increasing sales 10% yearly.

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  Sidney Frank Importing Inc., Co.

  • United States
  • Beverage Manufacturing
  • 200 - 300 Employee

  • Senior Area Manager

    • 1996 - 1997

    Relocated to Florida and continued in same position with company.

  • District Manager

    • 1992 - 1996

    Responsible for sales and promotions of national multi-million case brand, and entire portfolio, resulting in 50% growth in market. Maintain motivating relationship with distributor sales reps. Created and implemented on going promotional calendar of 30 plus monthly promotions. Developed and executed original state and market specific marketing and promotion plans for all brands.