Experience

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  The White Box

  • India

  • Founder of The White Box

    • Jan 2021 - Present
    • India

    The White Box stands as a premier curator of bespoke and innovative experiences, catering to both individual enthusiasts and corporate entities. 1. Individual Experiences:TWB offers various weekend activities to choose from such as - sushi rolling masterclasses, immersive sip and paint sessions, the art of candle making, the craftsmanship of pottery etc. 2. Corporate SolutionsUnique team engagement experiences & Brand activation campaigns (Brands worked with - Google, Porsche, Branch Metrics, Loewe, Herman Miller etc.) (Brands worked with - Bombay Sapphire, UpGrad etc.)Overview of The White Box- A Bangalore based start up that was conceptualised during the pandemic and launched 4 months later in January 2021- Partnered with multiple luxury hospitality partners on board and curated niche experiences with a consistent monthly calendar of executing a host of events across the city- Recognised by local digital platforms in Bangalore for the unique experiences the brand curates

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  Automobili Lamborghini S.p.A.

  • Bengaluru, Karnataka, India

  • Market Expansion Manager

    • Mar 2022 - Sep 2023
    • Bengaluru, Karnataka, India

    - Planning and managing the dealership's Marketing budgets- Analysis of the ever changing market trends and competition- Develop and execute strategies to expand and penetrate new markets in South India- Collaborating with at-par brands in generating a fresh set of clientele- Planning and executing new product launches- Lifestyle event activations to engage with the existing clientele with the aim to maintain customer loyalty- Working in tandem with the Digital and PR teams in creating fresh buzz in the Southern market- Monitor progress of the said initiatives and report on key metrics

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  Automobili Lamborghini S.p.A.

  • Bengaluru Area, India

  • Marketing Manager

    • Nov 2019 - Apr 2021
    • Bengaluru Area, India

    - Planning and managing budgets with a key focus on conversion driven activities - Prospecting/lead generation via co-branding activities with at par brands - Market expansion in T1, T2 and T3 regions in the south- Working with the digital team to create a performance driven plan to increase the organic reach and engagement of the dealerships social handles- Lifestyle focused experiential events (Bull Run, GIRO, Partnership events etc.)- Customer loyalty strategy planning- Coordinating marketing strategies with the sales and after sales departments

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  Genesis Luxury

  • Gurgaon, India

  • Customer Relationship Management

    • Jun 2017 - Nov 2017
    • Gurgaon, India

    - Helped develop strategies to improve the performance of Satya Paul’s email marketing campaigns by analysis of past campaigns, customer preferences, performance reports etc.- Assisted in planning events for the launch of their new brand - Luxe Bridge and in the rebuilding of their loyalty program - Assisted with promotional collaboration events with Harper’s Bazaar, Mercedes Benz etc. for client engagement- In store experience at luxury retail brands such as Hugo Boss, Michael Kors, Armani etc. - Social Media Marketing

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  Wizcraft International Entertainment Pvt. Ltd.

  • Client Service

    • May 2016 - Jun 2016

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  ITC Hotels

  • Bangalore

  • Sales and Marketing

    • May 2015 - Jun 2015
    • Bangalore