Experience

• 

  Spring

  • Canada
  • Business Consulting and Services
  • 1 - 100 Employee

  • Digital Marketing Manager

    • Apr 2024 - Present

    • Developing and maintaining all digital campaign budgets, and billing reconciliation in collaboration with the Director of Marketing.• Creating an Omni-channel marketing strategy for the Spring Collective brand, and overseeing the marketing communications.• Liaising with external ad managers, designers, web developers, and other freelancers and agencies. • Reporting on key marketing KPIs, and providing data analysis to the Director of Marketing.• Website Management: Improving on design, UX, traffic, and content of the spring brand websites.• Strategizing email sequences. Email copywriting and scheduling in Hubspot.• Overseeing the company's digital media campaign operations: LinkedIn Ads, PPC, Meta ads, and Display ads.• Configuring and managing the brand’s SEO.

  • Marketing Manager

    • Dec 2022 - Apr 2024

    • Collaborating with the Executive and Program teams to create strategic marketing plans that support key program goals and company initiatives.• Communicating with program teams to establish key objectives, monitor progress, and adjust actions to achieve success • Working with the Content Marketer to develop a content marketing plan to support the company’s programs and overall objectives. • Employing performance marketing tactics to ensure successful recruitment for all Spring Activator IIC and ISV programs • Developing and managing the overall marketing calendar, for all Spring Activator programs. • Liaising with external ad managers, designers, web developers, and other freelancers and agencies.• Project and task organization and monitoring Spring Activator IIC and ISV programs.• Reporting key program KPIs to Executive and Program teams • Maintaining and updating campaign budgets.

• 

  TRADE X

  • Canada
  • Information Technology & Services
  • 100 - 200 Employee

  • Marketing Strategist

    • May 2022 - Dec 2022

    • Project Management: Website Redesign, Land & Expand Marketing Events initiatives. Key marketing initiatives and customer surveys.• Developed the Global Omni-Channel Marketing Strategy & corresponding media plans, to launch and market TRADE X's services.• Planned and executed international go-to-market activities with campaign and event activations, in Nigeria, Ghana, Kenya, Mexico, Brazil and Dominican Republic• Created and implemented marketing processes, policies, and compliance measures.• Provided data analysis and recommendations to the brand marketing team.• Drafted and executed digital and social marketing campaigns.• Analyzed sales and marketing key performance indicators, inform strategy.

  • Marketing Coordinator

    • Jan 2022 - May 2022

    • Supported the development of digital and social media campaigns to build brand awareness and developed key target audience profiles.• Drafted proposals for quarterly awareness campaigns, targeting international audiences.• Assisted with generating quarterly marketing plans for digital and print media.• Assisted in creating written content: Advertorials, Press Releases, and Blog Articles.• Analyzed and monitored marketing campaigns. • Developing email lists for all international areas.

• 

  Gildan

  • Canada
  • Textile Manufacturing
  • 700 & Above Employee

  • Social Media Advisor

    • Jan 2020 - Apr 2021

    • Managing the overall day-to-day social media content execution of all Gildan-owned brands: Gildan Wholesale, Gildan Retail, American Apparel Wholesale, American Apparel Retail, Board of Decorators, Comfort Colors, ANVIL, and Alstyle.• Ensuring that the organization engages in a brand-positive manner with brand fans on all social media properties. Responding tactfully to comments, reviews, articles, or any other public incidents that might affect the brand.• Actively building and maintaining relationships with news organizations, online publications, bloggers, social media influencers, and community partners to generate earned media.• Actively monitored communications and provided suitable responses to all queries on paid, and non-paid social media posts and advertisements.• Working alongside the Brand team to create and maintain an editorial calendar for all social media properties.• Monitoring all social media channels, and communicating trends to the brand team on discussions.• Advising the Brand team on social media strategy opportunities and tactical execution.• Created and implemented marketing processes, policies, and compliance measures.

  • Social Media Coordinator

    • Nov 2017 - Jan 2020

    • Managed the Facebook accounts for each brand (ANVIL Knitwear, Gildan Activewear Inc. Alstyle Apparel and Activewear, Comfort Colors) by reviewing and responding to user-generated comments and posts in a quick and timely manner, to foster a positive community and added value to the user's experience.• Compiled yearly reports for management showing social media content performance and ROI.Monitored, listened, and socially responded to users, to cultivate leads and sales.• Worked closely with the brand marketing team (ANVIL Knitwear, Gildan Activewear Inc. Alstyle Apparel, and Activewear, Comfort Colors) to develop the brand personas.• Developed and implemented a detailed social media content editorial calendar for each brand based on the overall marketing strategy. • Created unique social media storylines for each Gildan brand: ANVIL Knitwear, Gildan Activewear Inc. Alstyle Apparel and Activewear, and Comfort Colors.• Worked closely with the SEO and web development teams to ensure the social media content strategy was relevant and on par with what users were interested in for each brand.• Set performance KPIs for each brand: ANVIL Knitwear, Gildan Activewear, Alstyle Apparel and Activewear, Comfort Colors.

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  YouTube

  • Toronto, Ontario, Canada

  • Content Creator

    • Jul 2017 - Feb 2020
    • Toronto, Ontario, Canada

• 

  Digicel Group (Trend Media Group)

  • Jamaica
  • Telecommunications
  • 700 & Above Employee

  • Senior Digital Media Account Manager

    • Sep 2016 - Oct 2017

    • Generated new leads and maintained awareness of the digital advertising product portfolio: Programmatic Advertising, Display Ads, Mobile Advertising, Content Marketing, Digital OOH advertising, Wi-Fi Advertising, and sponsored content.• Established strong internal working relationships with team members from: Planning, Integrated marketing, account management/ad operations) and external (agency).• Coordinated and collaborated internally to ensure a successful launch, execution, and delivery of digital media campaigns. • Managed daily activities with current campaigns and ensured that campaigns ran to deadline and on budget.• Directly liaised with agency contacts to gather insertion orders, brand allocations, and creative assets.• Designed, implemented & facilitated effective local and regional digital media marketing strategies.• Conducted digital media product pitch meetings and negotiated with key decision-makers.• Pitched digital media proposals customized to the client’s overall needs and objectives.

  • Digital Media Account Manager

    • Sep 2014 - Sep 2016

    • Determined the clients’ advertising needs and developed digital media solutions using the following digital products: Programmatic Advertising, Display Ads, Mobile Advertising, Content Marketing, Digital OOH advertising, Wi-Fi Advertising and sponsored content.• Generated new leads and maintained an awareness of the Digital advertising product portfolio with new businesses• Coordinated and collaborated internally to ensure a successful launch, execution, and delivery of campaigns • Designed, implemented & facilitated effective local and regional digital media marketing strategies and plans.• Directly liaised with agency contacts to gather insertion orders, brand allocations, and creative assets.• Reported to the senior management team on the effectiveness of strategies and campaigns.• Developed pricing strategies for new products and services.

• 

  USAID

  • St.Michael, Barbados

  • Administrative Assistant (Internship)-Eastern Caribbean Youth Microenterprise Programme

    • Jun 2011 - Dec 2012
    • St.Michael, Barbados