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Rex Bird is a seasoned executive with a proven track record of driving growth and transformation across various industries. As the CEO of Santa Barbara Business Consulting, Inc., he has successfully grown four companies, including one that completed a successful IPO and two that were acquired by large publicly-held companies. Rex holds an MBA from Pepperdine University and has extensive experience in strategic planning, marketing management, operations, mergers, and team building. He has also led the growth and repositioning of Laurel Springs School, an online accredited college prep school, and has expertise in public speaking and leadership development.

Experience

    • Founder CEO
      • Oct 2010 - Present
      • Santa Barbara, CA

      Santa Barbara Business Consulting (SBBC) provides strategic support and expertise to early stage companies to propel them to the next level. Over the past 25 years, in the role of CEO, Rex has grown four companies. One completed a successful IPO, one was acquired by a privately-held company and two were acquired by large publicly-held companies. Rex has an MBA from Pepperdine University in Malibu Ca. SBBC clients include Investment Group of Santa Barbara (IGSB), Global Learning Models, SousVide Supreme, Roadside Rescue, Onsite Dental, Beverly Clarke Collections in addition SBBC provides due diligence work and consultation to investors, Hedge Funds and VCs. Rex is a member of several boards in a range of industries.

    • President / CEO
      • May 2004 - Oct 2010
      • Ojai , CA

      As CEO of Laurel Springs School ( LSS), an online accredited college prep school with 3,000 students in 43 countries and 50 states, Rex led the school’s growth and repositioning to become the nation’s most prestigious online private college preparatory school. He focused the organization on alignment of the market position, of being a premier prep schoo,l with the operations, systems and corporate culture. Operations and systems effectively delivered on the market position resulting in LSS student’s acceptance to the nation’s top colleges and universities. The Learning Springs, division of LSS, provided online curriculum and LMS to public and private schools. The school was acquired by Noble Learning Communities in Oct. 2009. Rex remained CEO until Oct.2010 to effect a smooth transition to the new ownership as a condition of the acquisition.

    • President / CEO
      • Jan 1998 - Apr 2004
      • Carpinteria, CA

      Body Trends Health and Fitness a leading online retailer of health and fitness products. Body Trends became a leader in the online fitness space through providing expert advise by Certified Personal Trainers and though strageic partneships with Amazon, Precor, eDeits and EAS. BodyTrends was aquired by Walker's Wearhouse in April of 2004.

  • Oregon Chai
    • Portland, Oregon Area
    • Chairman CEO
      • Jan 1994 - Jan 1998
      • Portland, Oregon Area

      Oregon Chai is a leading supplier of Chai Tea Lattes and Chai Tea Latte mixes, concentrates, and ready-to-drink products.Kerry Foods acquired Oregon Chai in March 2004.

    • President
      • Jan 1989 - Aug 1997
      • Portland Oregon

      Macheezmo Mouse was a leading health food restaurant chain. Specializing in Mexican Cuisine, with 22 restaurants in three states Macheezmo Mouse successfully completed an IPO in 1994.

    • Regional Marketing Manager
      • Jan 1981 - Jan 1989
      • Mid Western States

      Rex began his business career and professionally cut his teeth at Grandy’s. He held several positions with Grandy’s and developed grew as the restaurant chain developed and grew. During his tenure Grandy’s expanded from 12 to over 200 stores. During his nine year career with Grandy’s he was store manager, trainer, Franchise Field Consultant and Regional VP. His career culminated in Regional Market Manager where he had complete P & L responsibility for approximately $90 million of revenue generated by franchise and company stores in six states. In 1985 Grandy’s achieved notoriety for having the highest volume revenue per square foot of any restaurant chain in the nation. This was accomplished by providing the customers the highest quality, service and cleanliness.

Education

  • 2004 - 2006
    Pepperdine University, The George L. Graziadio School of Business and Management
    MBA, Business
  • University of Houston
    B.S., Soc- Psychology

Suggested Services

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Industry Focus. “Management Consulting”

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