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Bio

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Here is the bio: Renzo Escalante, a seasoned executive with a proven track record of driving business growth and revenue expansion, has established himself as a leading authority in digital marketing and sales strategy. With a strong foundation in finance and operations, Renzo has successfully led teams to achieve significant revenue milestones, including $10M in annual sales and $3.5M in net profit. Holding certifications in data protection, digital sales, and leadership, Renzo brings a unique blend of expertise to the table, making him an invaluable asset to any organization.

Credentials

  • AML 101 Course
    Cayman Islands Bankers Association
    Mar, 2024
    - May, 2026
  • EU GDPR Data Protection Officer
    Advisera Expert Solutions Ltd
    Apr, 2021
    - May, 2026
  • Smartsheet Product Certified User
    Smartsheet
    Apr, 2021
    - May, 2026
  • Sales Management Simulation
    Wessex Press
    Mar, 2021
    - May, 2026
  • Advanced Solution Selling - Master Level
    Sales Transformation Now, Inc
    Mar, 2020
    - May, 2026
  • MIT Sloan School of Management - Digital Business Strategy
    MIT Sloan School of Management
    Oct, 2019
    - May, 2026
  • Ritz-Carlton Executive Education
    The Ritz-Carlton Leadership Center
    Mar, 2016
    - May, 2026
  • Sales Management Training: Strategies for Developing a Successful Modern Sales Team
    HubSpot Academy
    Feb, 2021
    - May, 2026
  • Digital Sales
    Google Ads
    May, 2019
    - May, 2026
  • Google Ads Fundamentals
    Google Ads
    Jan, 2019
    - May, 2026

Experience

  • PROVEN Bank Limited
    • Cayman Islands
    • Corporate, Private & Premium Banking
      • Dec 2023 - Present
      • Cayman Islands

      • Account Management, Business Development, Client Engagement

    • B2B Sales - Government
      • Jul 2021 - Nov 2023
      • Cayman Islands

      • Develop strong relationships with Government ministries, departments, and authorities• Present C&W Business solutions to the Government client base• Member of regional Government team tasked with developing and executing new ideas and sales strategies to meet sales targets and business objectivesC&W Business is a full-service communications provider that delivers market-leading broadband, telephony, video and mobile services to customers in more than 20 countries. C&W Business provides data center hosting, domestic and international managed network services and customized IT service solutions.

    • Senior Sales Representative
      • Jan 2021 - Jun 2021
      • Cayman Islands

      • Successfully helped launch OnPoint Solutions Ltd. OnPoint Solutions Ltd is a Professional Consulting Services company. Our services include, but are not limited to, Data Protection & Compliance, Sales Strategy, Customer Experience, Digital Transformation, Business Process Redesign, and Project Management. We have over 50 years of combined experience in the UK, US, LATAM, and the Caribbean in Operations, Products, Digital Sales & Marketing, Procurement, Sales Training, Data Protection & Compliance, and Project Management. This experience, plus the ability to access a vast global network of partners and vendors in these regions, enables us to deliver end-to-end solutions for our prospective customers based on their specific needs at a local and global level.

    • Cayman Islands
    • Advertising Services
    • 200 - 300 Employee
    • VP - Strategy & Growth
      • Aug 2017 - Jul 2020

      ● Developed and implemented long-term business strategies for expansion and revenue growth; refined current and future sales strategies, identified potential opportunities for growth.● Managed and coached Telesales team, Digital Sales Support team, Customer Experience Group and Telecommunications sales teams ● Successfully created and launched a new digital sales organization, Imagine Digital, for Jamaica, Barbados, and Trinidad & Tobago markets● Directed the Google Premier Partner relationship and FLOW Sports/TV relationships

    • Director - Coresystems
      • Aug 2016 - Feb 2019

      ● Established leadership of a financially unstable division and generated a $3.5M net profit to Yello over two years ● Awarded Channel Partner of the Year by Cable & Wireless for two consecutive years (2017, 2018)● Mentored sales teams and supervised business development and Cable & Wireless Business division relationships in international markets including Jamaica, Barbados, and the Cayman IslandsCoresystems is a subsidiary of Yello Media Group – it sells telecommunications business solutions to SMEs on behalf of Cable & Wireless Business division in Jamaica, Cayman Islands and Barbados

    • Special Projects Manager
      • Sep 2014 - Aug 2016

      ● Successfully created and launched the Customer Experience Group to better serve customers and improve overall customer experience – resulting in a 10 percent direct increase in digital revenue● Demonstrated strategic thinking within my management of projects related to the digital business transformation across the existing and new portfolio of products● Business Process Redesign team - research, design and implement new processes and business opportunities throughout all Global Directories’ (now Yello Media Group) territories to drive higher revenues● Proven leadership skills in critical thinking, problem-solving and decision making to achieve solutions, evaluate risk and implement projects of varying complexity and size in both national and international markets● Successfully created and launched Cayman.com, a lifestyle and tourism site. Successfully acquired and re-launched Caymanrestaturants.com● Lead, mentored and actively partnered with business stakeholders in numerous projects simultaneously and facilitated project planning sessions with regional stakeholders to determine the scope, objectives, performance goals, timelines, and milestones for each project

    • General Sales Manager - LIME Broadband and TV
      • Apr 2013 - Sep 2014

      ● Developed and implemented proactive sales plans with LIME (FLOW) Senior Management to expand customer base and increase customer retention - resulted in exceeding targets by 60 percent● Directed residential sales team - sales of LIME TV and Fibre to the Home (FTTH) products on behalf of LIME● Forecast and set individual and team targets, motivated team work to achieve group goals and encouraged initiative● Sales, product and sales representatives training and assessment and review of individual performance, progress and results and periodic reporting of sales results internally and with LIME

  • Groupon
    • Washington D.C. Metro Area
    • Divisional Sales Manager
      • Dec 2012 - Apr 2013
      • Washington D.C. Metro Area

      ● Led the sales team for Washington, DC and areas in Maryland and Virginia to deliver $10M in annual revenues● Implemented sales of daily deal campaigns tailored to each businesses’ needs and enhanced local marketing solutions to SMBs.● Responsible for mentorship and coaching of sales represenatives, regional targets and forecasts and maintaining high customer satisfaction rates● Managed weekly strategy calls with RVP and further East Coast Divisional Sales Managers and advised on marketing, development and strategy calls with National Sales VP

  • DexYP
    • Washington D.C. Metro Area
    • District Sales Manager
      • May 2012 - Aug 2012
      • Washington D.C. Metro Area

      ● Led sales teams to achieve $5M in annual revenues in DC and Maryland markets in print and digital marketing solutions to SMBs.● Sales of digital advertising solutions including Social media, Mobile, Google Ads, Search Engine Marketing and Search Engine Optimization, Websites, Facebook business profiles, Reputation Monitoring● Provided excellent customer service to clients by presenting marketing data and analysis to maximize their penetration and market share and analyzed results to ensure accurate and prompt retirement of accounts and client servicing● Mentored and coached Media Consultants - provided training, role playing, and riding and formulated bi-weekly, monthly and quarterly sales forecasts to provide consultants with clear goals and expectations

    • Cayman Islands
    • Advertising Services
    • 200 - 300 Employee
    • Regional Sales Manager
      • 2009 - 2012

      ● Delivered successful leadership of sales team and business development to achieve $3M annual revenue for the Aruba Yellow Pages, Bonaire Yellow Pages, Roatan telephone directory in print, and online, and website sales. Maintained a daily stakeholder relationship with SETAR, TELBO (Telcos)● Demonstrated effective teamwork across all program areas including a partnership with the finance team to develop credit policies and collections procedures, the marketing team for print, radio, TV ad campaigns, and sponsorship, and to develop marketing strategies and ad campaigns and pricing programs● Involved in testing and rollout of E-Contracts, iPad introduction to sales force and continued product development inclusive of CRM

    • Regional Sales Manager
      • 2004 - 2009

      ● Mentored and managed Sales Team in Miami Office and agents in Dominican Republic, Puerto Rico, Trinidad and Tobago, Guyana and Suriname● Directed all day-to-day operations inclusive of all payables, collections, contract and vendor agreements and also responsible for print and internet product development decisions; training of current and new sales representatives in Miami, Jamaica, Trinidad, Dominican Republic and Puerto Rico

  • Entravision Communications
    • Tampa/St. Petersburg, Florida Area
    • Account Executive - Univision and Telefutura
      • 2003 - 2004
      • Tampa/St. Petersburg, Florida Area

      ● Produced a $600k annual revenue and reported a 6 percent increase in revenue for Univision WVEA 62/Telefutura WFTT 50 TV Advertising Sales● Recognized consistently in the Top 2 representatives for sales results

  • ZGS Communications
    • Tampa/St. Petersburg, Florida Area
    • Senior Account Executive - Telemundo
      • 2000 - Oct 2003
      • Tampa/St. Petersburg, Florida Area

      ● Exceeded target by 24 percent with a reported revenue of $500,000 for Telemundo WRMD 49, WRMD 680, WAMA 1550 TV and Radio Advertising Sales● Consistently in the Top 2 representatives for sales results

Education

  • FIU Chapman Graduate School of Business
    Master of International Business, Florida International University
  • University of South Florida College of Arts and Sciences
    Bachelor of Arts, Communication

Suggested Services

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Industry Focus. “Banking”

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