Experience

• 

  Bolton Adhesives

  • Netherlands
  • Manufacturing
  • 400 - 500 Employee

  • Area Manager Latin America

    • Mar 2023 - Present

  • Area Manager Marketing and Sales- Perú

    • Aug 2022 - Jul 2023

• 

  Vetsana

  • Lima

  • Co-Founder - CEO

    • Jun 2018 - Present
    • Lima

    Focused on providing welfare services for minor animals in the Home. Providing subscriptions for animal health plans, regular care, and additional services in pet care.

• 

  Universidad de Piura

  • Lima

  • Professor

    • Aug 2018 - Present
    • Lima

    Teacher of the Business Simulation course under the HOTS platform.

• 

  Bolton Adhesive

  • Lima

  • Brand Manager UHU Peru - Arti S.A.

    • Jan 2019 - Jun 2020
    • Lima

    Responsible for the execution in Peru, focused on Trade monitoring plan in the different channels, taking care of the margin of the contribution and coordinating with the commercial team to ensure the target. Development of the Price Spectrum, to improve the go-to-market strategy of the product.Achieving, also, to start selling products by Promart (Intercorp Group), Wong and Metro (Cencosud) with specialized glues and start selling products to Palmas del Espino (Romero Group) as a direct supplier.

• 

  PANDERO SA EAFC

  • Peru
  • Banking
  • 700 & Above Employee

  • Head of Markering

    • Apr 2017 - May 2018

    Structuring Marketing team, defining the profiles for the 10 people, focused on enhancing the results of each collaborator. Based on the commissioned MARKET RESEARCH, we launched a new Road Map for a portfolio of 30 MMUSD, aligned with the company's strategy.

  • Head of Commercial Planning

    • Aug 2015 - Mar 2017

    Implement commercial products such as Pandero Chevrolet and Pandero Fast for 10.8 MMUSD. We standardize sales processes for leads tracking, focused on their generation, and measuring the conversion of leads into executed sales, increasing efficiency from 50% to 85% during my management.

• 

  Industrias San Miguel

  • Brazil

  • Head of Marketing and Commercial Management

    • Jan 2014 - Jun 2015
    • Brazil

    Restructuring key activities of 6 people that impacted on the results of the area. We developed and implemented the Trade Marketing area, implementing the KPI's that allowed us to monitor the strategy. We analyze and execute the implementation of new formats to boost consumption achieving + 30% growth in CSS. I led the launch of new products such as Agua Loa and Yulo generating sales for 1.2 MMUSD (3.6 MM Reais). We manage the product portfolio for an amount of 15MMUSD with brands such as Goob, EnerUp, Loa, Yulo.

• 

  Real Plaza SRL

  • Peru
  • Leasing Non-residential Real Estate
  • 700 & Above Employee

  • Strategy Development Coordinator

    • Nov 2012 - Oct 2013

    I participated in the development of the new mission and vision of the company. Supported analysis for the management, and the commercial implementation of the strategy in each location.

  • Key Account Manager

    • Jan 2012 - Dec 2012

    Responsible for the Client portfolio in the Restaurant Business Unit, Food Court, Ice Cream Parlors, Chocolaterias and Juguerías. I increased the profitability per square meter by + 10%, managing the income of Delosi (KFC) in the food courts for the Juliaca and Pro headquarters in North Lima.

• 

  PANDERO SA EAFC

  • Lima

  • Commercial Executive

    • Nov 2007 - Aug 2010
    • Lima

    Commercially executing the product strategy, ensuring the margin within Volkswagen's portfolio, achieving + 4% vs. the average margin of the team.

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  Cineplanet

  • Lima

  • Marketing Assistant

    • Jan 2007 - Sep 2007
    • Lima