Experience

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  AdVini

  • Stellenbosch, Western Cape, South Africa

  • Regional Sales Manager

    • Mar 2017 - Present
    • Stellenbosch, Western Cape, South Africa

    -Currently serving as the Regional Sales Manager at AdVini.-Monitor and analyse market trends and competitor activity to identify strategic growth opportunities.-Develop and implement effective sales strategies to meet and exceed regional sales targets.-Cultivate and nurture strong relationships ...

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  Rietvallei Wines

  • Robertson

  • Sales & Marketing Manager

    • Nov 2015 - 2017
    • Robertson

    -Dynamic Marketing Manager at Rietvallei Wine Estate, overseeing International as well as Western Cape, Eastern Cape, and Gauteng regions.-Leadership role managing 4 on-site staff, 64 Area Managers, and Representatives nationwide.-Expertise in HR and IR functions, including recruitment, performan...

• 

  Distell

  • South Africa
  • Beverage Manufacturing
  • 700 & Above Employee

  • Key Account Specialist (Cape Town)

    • Feb 2013 - Nov 2015

    -Identify, develop, and maintain business opportunities in the West Coast and Northern Suburbs of the Western Cape.-Visit formal on-consumption and off-consumption outlets in the Coastal Western Cape region.-Consistently achieve and exceed monthly sales targets, demonstrating a commitment to exceeding performance expectations.-Manage the super premium wine portfolio within the gross wholesale liquor category.-Maximise market share through strategic goals for product exclusivity and widespread brand availability.-Drive sales volumes, influence retail pricing, and maintain client relationships.-Exceed monthly sales targets across major outlets like Checkers, Pick 'n Pay, Spar, and Tops.--Conduct daily in-store checks, oversee Merchandisers and Packers, and execute promotions.-Deliver compelling sales presentations, aligning prices with company guidelines.-Provide accurate sales forecasts, monitor competition, and attend industry events.

  • Key Account Specialist (Gauteng)

    • Jun 2010 - Jan 2013

    -Manage gross wholesale liquor portfolio, including super premium wines.-Identify, develop, and maintain business opportunities in the Gauteng to Polokwane region.-Call on formal on-consumption and off-consumption establishments like restaurants and clubs.-Maximise market share by setting on-premise goals for product exclusivity and ensuring brand availability.-Drive sales volumes and influence retail pricing within specific segments.-Develop and maintain long-term client relationships, both internally and externally.-Identify and pursue potential business opportunities, following up on leads effectively.-Maximise revenue from existing customer accounts and develop customised territory plans.-Address client queries and complaints promptly.-Achieve and exceed monthly sales and distribution targets across major outlets.-Conduct daily in-store checks, oversee Merchandisers and Packers, and deliver sales presentations.-Submit detailed proposals and quotations to customers, aligning selling prices with company guidelines.-Calculate and draft budgets and sales forecasts.-Implement market segmentation policies and control ROI and POS material.-Organise and execute promotions aligned with the regional plan.-Maintain high levels of product and customer knowledge through training programs.-Provide regular, accurate sales forecast updates to Senior Managers.-Monitor competition, analyse competitor activity, and attend industry events and conferences.

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  Rugby Tech SA

  • Brand Executive

    • Feb 2008 - May 2010

    -Market company brands to enhance popularity among target consumers in the Western Cape.-Develop brands within retail outlets such as Total Sports, Sportsmans Warehouse, and independent stores.-Secure sponsorships with international sportsmen and implement sponsorships with school rugby teams.-Ne...

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  Barwick Wines

  • Sales Manager

    • Jan 2007 - 2008

    -Sell wines to on-consumption venues in Manchester and surrounding areas.-Maintain active distribution in primary markets.-Follow up on all sales leads and maintain ongoing client communications.-Develop action plans for growth in target markets.-Build sustainable business pipelines leading to ne...

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  USN SA - Ultimate Sports Nutrition

  • Field Manager

    • Jan 2005 - Jan 2007

    -Develop and market the Spike Energy Drink brand.-Manage on-consumption and off-consumption clients, including Pick 'n Pay, Checkers, Spar, Tops, and forecourt stores like Engen, across the Western Cape.-Canvass for new business opportunities and follow up on leads.-Cultivate and maintain cli...

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  Table Partners

  • Netherlands

  • Marketing Manager/Owner

    • Jan 2003 - Jan 2005
    • Netherlands

    -Overseeing exclusive distribution rights for Southern African wine estates, including Du Preez, Du Toitskloof Wine Cellar, and Bernheim Estate, across Europe.-Spearheading the marketing efforts for South African brands.-Establishing client relations with Gall&Gall (international), Spar (inte...