Experience

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  Minnesota Bankers Association

  • Eden Prairie, Minnesota

  • Education & Marketing

    • Sep 2018 - Present
    • Eden Prairie, Minnesota

    Designing, developing and implementing education programs for the Association members ensuring that each program meets the member needs in an effective and timely manner.Administer the day to day responsibilities for the recruitment and retention of MBA’s non-bank vendor members under the MBA’s Associate Membership program.Create marketing campaigns that help promote the organization as well as the banking industry.

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  RevTrak, Inc.

  • Bloomington, MN

  • Event Marketing Specialist

    • Dec 2017 - Jul 2018
    • Bloomington, MN

    * Manage all components of trade shows and conferences attended by RevTrak staff* Manage all aspects of the the event planning process, including collaboration with vendors, venue identification, menu development, logistics, execution, and budget tracking* Create marketing event strategy based on company goals and expansion plans* Assist in market analysis research* Coordinate all ads and print material for conferences* Design and manage client facing events* Track and record ROI for tradeshows and other marketing events to ensure all objectives are being met* Collaboration with the sales team on marketing leads and ROI* Proactively bring new ideas and improved processes to the team for consideration.* Coordinate various marketing projects

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  Twin Cities Premium Outlets & Albertville Premium Outlets

  • Minnesota

  • Area Director of Marketing

    • Jan 2017 - Nov 2017
    • Minnesota

    Overseeing Marketing efforts at both Albertville Premium Outlets and Twin Cities Premium Outlets. Including implementation of all property events, social media, marketing plans, advertising, tourism, and public relations.

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  Twin Cities Premium Outlets

  • Eagan MN

  • Director of Marketing and Business Development

    • May 2014 - Nov 2017
    • Eagan MN

    *Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property *Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming*Flawlessly execute all national and/or regional SBV programs and initiatives at the field level*Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI*Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share*Oversee and execute all tourism programs to include local/regional/national/international/SSD initiatives*Coordinate shopping center visual merchandising, signage and advertising programs*Maintain effective media relations by fielding media calls and preparing responses*Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Twitter (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility Oversee management and budget of Guest Services including the hiring and training of the Guest Services Manager, assistance in hiring Guest Services Associates and monitoring job performance of all Guest Services staff

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  Tri-City Restaurant Management Company

  • Twin Cities

  • Director of Catering Sales & Marketing

    • Jul 2007 - May 2014
    • Twin Cities

    *Directed a team of Catering Sales Managers at three separate locations to reach quarterly sales goals. Locations included Embassy Suites Airport, Embassy Suites Bloomington, and The Chocolate Chateau. *Developed strategic and aggressive sales campaigns for our Corporate Team including the Monthly Meeting Planners Program and the Client Appreciation Event that attracted 400 meeting planners each year. Client Appreciation Event bringing in an average of $150,000 new business each year.*Lead sales efforts from prospect identification, pre-proposal tours and communication, creation and delivery of any formal presentations and interviews, contract negotiation and execution of event.*Created the brand of “Embassy Weddings” including promotional material, website, social media, and tradeshow presentations. See www.embassyweddings.com. Increasing Wedding Business by 20%.*Led Weekly Sales Meetings with staff to review all sales initiatives. Assisted Managers on how to pre-qualify accounts.*Within my first year of employment sales increased by two times the previous year’s sales.

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  GameWorks - Minneapolis

  • Event Manager

    • Jul 2006 - Jul 2007

    Responsible for all events ranging from 10 - 900 people.

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  The Great Hall Banquet & Convention Center

  • Great Hall Manager

    • 2000 - 2006

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  Under Water World - Mall of America

  • Sales Manager

    • 1998 - 2000

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  Ramada Inn and Conference Center - Saint Paul

  • Corporate Sales Manager

    • 1996 - 1998