Experience

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  Bostik

  • France
  • Chemical Manufacturing
  • 700 & Above Employee

  • Senior Digital Marketing Specialist

    • Feb 2021 - Present

    Working with an in-house team of marketing creatives, assist with the digital marketing efforts of the Bostik Consumer and Construction business unit. Responsible for Bostik websites, Bostik Pro mobile app, digital databases, digital advertising, and SEO.Digital Content Management• Use CMS Jahia to add and update content on the Bostik North America websites• Lead updates on the look and functionality of Bostik websites• Create wireframes/rapid prototypes of new web pages and user interfaces• Provide regular oversight and maintenance of the distributor locator and other digital tools• Edit and repurpose promotions, case studies, blog posts, videos, articles and other content for digital platforms• Add and update content of Bostik Pro App with agency CMS• Manage online Highspot sales enablement platform database of branded materials• Maintain Bostik YouTube and Wistia channelsWeb Analytics and SEO• Make recommendations to digital marketing manager and implement SEO initiatives including on-site optimizations, keyword analysis, web content development and link-building • Track and monitor Bostik NA C&C website performance using Google Analytics and recommend and collaborate with digital marketing manager on improvementsDigital Campaign Execution• Create original designs for website and digital advertising campaigns that are within brand guidelines• Make recommendations on channels for campaign deployment

  • Graphic and Web Designer

    • Nov 2015 - Feb 2021

    Graphic Design• Create new publications utilizing corporate brand standards• Update existing packaging and publications to comply with Bostik global identity• Create original designs for digital advertising campaigns within brand guidelinesDigital Content Management• Use CMS EpiServer to add and update content on the Bostik North America websites• Lead updates on the functionality of Bostik websites• Create wireframes/rapid prototypes of new web pages and user interfaces• Created the Bostik App with BiznessApps mobile app builder, maintain app via CMS• Manage online Showpad sales enablement platform database of branded materials• Maintain YouTube, Facebook and Twitter social media channels

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  Freelance

  • Graphic Design and Illustration Consultant

    • 1992 - 2019

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  Sealed Air Diversey Care

  • Sturtevant, Wisconsin, United States

  • Graphic Designer

    • Oct 2014 - Aug 2015
    • Sturtevant, Wisconsin, United States

    Assisted with the global identity re-branding efforts for Sealed Air Diversey Care. This includes collateral, technical publications, packaging materials and trade show graphics.• Responsible for customer-specific collateral projects. This includes major retail brands including Target, Walgreens and Whole Foods Market• Maintain brand standards and update technical collateral for private label retail brands including SC Johnson Wax

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  Bostik

  • Wauwatosa, Wisconsin, United States

  • Graphic Artist

    • Jan 2014 - Sep 2014
    • Wauwatosa, Wisconsin, United States

    Contributed to the global identity re-branding efforts for the Consumer & Construction Business Unit. Projects included catalogs, technical publications, trade show graphics and product packaging materials.• Created new publications utilizing corporate brand standards• Updated existing packaging and publications to comply with the new Bostik global identity• Responsible for updating graphics for private label retail brands including Lumber Liquidators, Sherwin-Williams and Liquid Nails

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  Joy Global

  • Milwaukee, Wisconsin, United States

  • Graphic Artist

    • Dec 2009 - Aug 2013
    • Milwaukee, Wisconsin, United States

    Provided graphic design solutions for a global mining equipment manufacturing company. Emphasis on print collateral and technical publications for surface mining products.• Lead designer for Conveyor and Dragline product line publications• Responsible for Joy Global e-billboard graphics• Developed executive and sales PowerPoint presentations• Worked directly with print vendors, both in-house and outsourced • Member of design development team responsible for re-branding all Joy Global collateral materials

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  Rockwell Automation

  • Milwaukee, Wisconsin, United States

  • Senior Graphic Designer | Project Manager

    • Sep 1995 - Aug 2008
    • Milwaukee, Wisconsin, United States

    Emphasis on corporate-level business-to-business creative design for a global manufacturing company. Responsible for a variety of projects with customer facing and/or internal employee audiences.• Collaborated with marketing communicators across all divisions including corporate, product marketing, software and vertical industries• Interacted directly with executive, human resources, engineering, legal and financial personnel, both global and domestic• Partnered with the Brand Manager to develop company brand standards, guidelines and templates• Successfully led effort to eliminate outsourcing creative design of the RA Annual Report, resulting in cost savings of $50k annually • Design lead for Strategic Maintenance, a 108 page sales publication in a magazine format • Point person for quarterly production of confidential fiscal materials and CEO-level presentations• Design lead and project manager for vertical industry trade show graphics • Supervised student interns and contract design staff including conducting quarterly reviews• Worked directly with various local and national publications including Fortune and Newsweek• Responsible for securing print vendor quotes and print vendor selection• Supported web and multimedia personnel

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  TSR, Inc.

  • Lake Geneva, Wisconsin, United States

  • Graphic Artist

    • Jun 1994 - Sep 1995
    • Lake Geneva, Wisconsin, United States

    Responsible for the creative design of a variety of role-playing game materials.• Graphic Designer for AdventureQuest magazine, a publication for European audiences• Supported Dungeon Adventures and Dragon magazines as illustrator and production artist • Promoted to Games Division after six months employment• Member of the Product Development Team for the Birthright campaign setting• Graphic and package design for Forgotten Realms and Red Steel campaign settings• Design direction for campaign-based novels including paperbacks and hardcover dust jackets• Maintained production deadlines as dictated by Random House distribution