Experience

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  Wego Chemical Group

  • São Paulo, Brasil

  • Regional Product Manager - Mercosur

    • Sep 2020 - Present
    • São Paulo, Brasil

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  RM URENHIUKI CONSULTORIA EMPRESARIAL

  • São Paulo e Região, Brasil

  • Sales Manager LATAM

    • Oct 2018 - 2020
    • São Paulo e Região, Brasil

    Study of the costs involved to establish a Tinox’s operation in LATAM – office and warehouse. Establish and management of sales team – 2 Brazil, 1 Argentina, Uruguay, Paraguay and ChileCompany´s presentation in the region, introducing business model and product portfolio – Brazil, Colombia, Argentina and Mexico.Establishing company´s strategy in the region – where to play.Mapping main competitors by product evaluating price positioning, quality and services.Meeting with distributors to develop business partnerships – Brazil, Colombia, Argentina and Mexico.Pursuing new business opportunities for new products – ceramics and others.Building and managing project pipeline.LATAM sales achievment– beginning January 2019: around USD 2,6 MM – TiO2 and organic pigments.

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  HITECH Tintas Especiais

  • São Paulo e Região, Brasil

  • Business Representative

    • Sep 2017 - Oct 2018
    • São Paulo e Região, Brasil

    In charge of developing new business opportunities for the adhesion promoter and UV and non-UV systems for metalization process.

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  A Tonal Soluções Químicas

  • São Paulo e Região, Brasil

  • Sales Manager

    • Jul 2017 - Sep 2017
    • São Paulo e Região, Brasil

    In charge of sales and marketing strategy for pigment dispersion and specialty coatings as digital ink, top and base UV for metalizing, nail polish, glass coatings, transferring molding coatings. Establishment of companies´ strategy by product line. Evaluating price positioning, technical communication packages and resources available. Mapping customer´s unmet needs by coatings systems (technical, supplying or commercial) by product line. Providing input to technical people with objetive to improve current products and bringing new ideas to new products development.First sales in a non-customer in less than a month. Opening new business/developments opportunities. 1,2 tons of transparent iron oxide dispersion.Establishing contacts with possible distributors in Mexico and Chile introducing A Tonal and its businesses.

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  PROX DO BRASIL

  • São Paulo Area, Brazil

  • Sales Manager

    • Jan 2016 - Jul 2017
    • São Paulo Area, Brazil

    Develop coatings, abrasives, adhesives, fertilizers markets in the region. Products: dispersants, rheology modifiers, catalysts, coupling agents, flow and leveling, odor masking, flame retardant, defoamer, anti-flash rust, adhesion promoters and others.Study competitor´s strategy by product, price positioning and service. Competitiveness price approved in several customers and under technical evaluation. First sales of Prox/Protex International in the region by replacing the main additive competitor in the region, generating € 25K in the first year in just one customer.Work to better understand customer´s unmet needs in terms of product offerings and technologies. More than 140 projects opened. Evaluate the possbility to produce some of Synthron´s additives in the region.Come up with different technical solutions with the objective to gain customers´s intimacy.

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  Oxiteno

  • Mauá

  • Global R&D and TS Manager - Paints&Coatings

    • Nov 2013 - Nov 2014
    • Mauá

    Managed a US$ 14 Mi Project pipeline (Innovation, Application Development, New Sales Development).Lead a team with 8 employees reporting directly to me.Developed and applied the Technical strategy for the Coatings Key Accounts 2015-2022Developed the “Coatings Innovation Platform” Coalescents, Solvents and UV dry-2015-2022. Implemented the projects priority criteria.Developed the Career Plan for direct reporting employees.Developed and implemented the Laboratory investment plan, jump starting a total disbursement of US$ 540 Mi, which will end in 2018.Controlled and followed up projects for 2014 until half of its completion (US$ 1mi) Managed and followed up new initiatives aiming at Cost reduction, for the company’s customers.Managed the consultants’ activities on water and solvent based systems.Planned together with the Commercial, Marketing and Communication areas the participation on shows, and commercial events, such as Oxiteno’s first ever booth participation at the American Coatings Show in Atlanta, 2014.Managed and controlled the R&D activities, such as CFI, CFD and budget.

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  Eastman Chemical Company

  • United States
  • Chemical Manufacturing
  • 700 & Above Employee

  • Sustainability Ambassador - Brazil region

    • Sep 2011 - Nov 2013

    Creation and execution of the program “Commitment with Next Generations” aiming at spreading the corporate sustainability culture in the company ( waste reduction).Development of the tool Sustainability One-Page aiming at sustainable solutions for the company’s customers (cross BO initiative).Coordination of specific efforts for the development of Products life cycle information follow ups, such as Craddle to Customer Gate.Development and execution of the KPI’s for sustainability.

  • Technical Service and Application Development - LATAM

    • Jun 2006 - Nov 2013

    Coordinate the technical activities in the Latin American Region, through the distributors and directly with the customers.In charge of the technical training of the distributors and customers throughout Latin America. Development of projects based on current and future market trends, aiming at sustainable growth. Manage the development of aplications with cellullose esthers, performance additives, coalescents, adhesion promoters, special solvents and sulphopoliesters in our site in Kingsport, TN.Support to Sales Team on developing the Annual Sales Plan by key accts, strategic accts, product lines and distributors.Development of the strategy by product lines x target markets.Development of the launching strategy, including literature preparation, to the region.Evaluation of the risks of market share losses by our main competitors and new technologies in the market.Active support to the sales and marketing department on the development of new applications and products – New Business Generation, reaching more than US$ 10MM, resulting in double digit growth year over year.Speaker on Shows and workshops throughout Latin America.Participated in technical committees (CB164, ICONTEC e ANAFAPYT) representing the company and defending its interests. Specialist on VOC determination – American, European and Brazilian (in development) methods.Part of Global Technical Development Teams– new products and product portfolio.

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  Millennium Inorganic Chemicals

  • Camaçari Area, Brazil

  • Technical Service and Chemist II (Quality Assurance)

    • Jan 1999 - Apr 2005
    • Camaçari Area, Brazil

    Development of the concept and implemention of the Technical Service Lab on the plant.Development of six Sigma projects – Green Belt – projects resulted in US$ 50M yearly savings.Study and execution of statistic techniques.Specialist on Quantitative and Qualitative Analysis of Inorganic Pigments- Titanium Dioxide and Iron Oxide (Tint Strength, Dispersion, Whiteness, Thinnes, Undertone and applications in both plastics and Coatings).Site expert on OD (Optical Density) and PSD for pigments, its derivatives and Ilmenite.In charge of all maintenance routine of X Ray Fluorescence, X Ray Diffraction, Perkin Elmer, Malvern and Byk Gardner.Internal Auditor ISO 9001/2000.Technical support for Titanium dioxide products.In charge of the analysis methods and their application on Cpm and Cpk.

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  Bayer

  • São Paulo Area, Brazil

  • Laboratory Analyst

    • Apr 1996 - Dec 1998
    • São Paulo Area, Brazil

    • TiO2 evalution on the following applications: architectural, plastics and IM coatings• Technical service in the Brazilian territory• TiO2 evaluation on QA test methods - i.e. dispersion, tint strenght, hiding power and others