Experience

• 

  The Crazy Store

  • South Africa
  • Retail
  • 500 - 600 Employee

  • Marketing and Merchandise Director

    • Aug 2019 - Present

  • Marketing Manager

    • Aug 2018 - Nov 2019

• 

  Green Cross ( Part of the AVI group )

  • Cape Town Area, South Africa

  • Operations Executive

    • Nov 2016 - Jul 2018
    • Cape Town Area, South Africa

    Manage all operations and sales within retail and wholesale channelManage supplier relationships within both retail and wholesaleResponsible for all retail leases and property negotiationsManage the wholesale and retail sales teamsManage the customer care department for wholesale and retailNegotiation of tenders and corporate businessDevelop new markets in Africa and cross bordersAssist in range building and set pricing strategies for both channelsBuild and maintain key customer relationshipsManage the orders and call center departmentSet and achieve all budgets for the companyManage and ensure ontime delivery of productAchieve service delivery and improve consistent quality of productsManage communication to customers Assist in identifying areas of product developmentManage credit in the wholesale channel

• 

  Green Cross ( AVI Group )

  • Cape Town

  • Marketing Operations Manager

    • Jul 2014 - Nov 2016
    • Cape Town

    Development of retail and wholesale marketing execution plans.Collaborate with the development of the group marketing and communications plans.Developed and implemented a full operations plan with regards to retail and wholesale strategy.Develop and implement brand support material for both retail and wholesale.Develop and implement new seasonal launch and product launch plans for Green Cross across all channels.Leverage market information and analyse seasonal trends to maximise business opportunities.Developed and implemented a sound digital strategy. Set go to market pricing for both retail and wholesale channels based on margins and volumes.Build a product range for all channels in the business.Seasonal competitor analysis in all channels.Drive traffic to retail, convert visits in purchase, and re-enforce the company brands position and credentials Communication with Regional Managers Set co-ordinate and manage Planning, Product and Promotional CalendarDrive analysis in order to ascertain ROICoach and mentor team of direct reportsBuilding brand awareness, sales and consequently market share through the strategic and tactical use of advertisingGrowing the market share in retail outlets by assessing and evaluating all opportunities and growth potentialImplement visual merchandise standards to display product and create departments to increase salesRebranded wholesale business in line with the corporate rebrand of the businessAssist planning on production volumes and ensuring that stock gets allocated to the right channels to optimise sales.Assist buying on identifying product opportunities in the market to increase offering and target marketIdentify new retail store potentials for expanding into mallsEvaluate feasibility of new store opportunitiesDetermining feasibility of retail channel and wholesale channel overlap Build key relationships with our wholesale partners and assisting in their business needs

• 

  Dunns ( Pepkor Group )

  • Midrand

  • Marketing and Communications Executive

    • Jul 2013 - Jun 2014
    • Midrand

    Liase with 17 regional managers to achieve sales budget through an effective communications and marketing strategyBrand Mangement and positioning of the business in our target marketResponsible for the look and feel in stores as well as displays and executions of marketing plansPreparation and presentation of marketing reportsNegotiation of terms, deals, rates and sponsorships. Develop strategy for all Social media platforms Responsible for the marketing of 265 stores nationally as well as Botswana, Swaziland, Namibia and Lesotho.Manage relationships with magazines. Ensure integrated marketing approach across multiple channels (ATL; BTL; PR; In Store; Activations) Set, co-ordinate and manage Promotional Calendar Drive analysis in order to ascertain ROI Liaise with and maintain relationships with key suppliers Coach and mentor team of direct reports Building brand awareness, sales and consequently market share through the strategic and tactical use of advertising Building good relations with the public through the effective use of public relationsEnsure competitive marketing of brand Growing the market share in retail outlets by assessing and evaluating all opportunities and growth potential Reviewing brand performance with retail management where appropriate and presenting future plans to retailer Work closely with all buyers, assisting in product reviews and the planning of the promotional activity Manage the brand and control the use of the brand in all press and communicationsPlanning, management and implementation of strategic marketing plans with measurableobjectives. Set, manage and control marketing budgets and expenditure. Planning and execution of a comprehensive public relations strategy internally and externally.

• 

  Dunns

  • General Manager: Head of Marketing and Sales

    • Feb 2012 - Jul 2013

    Manage sales of the company265 stores in South Africa and AfricaManage 17 regional managers to achieve sales budget of the companyImplement sales plans and budgets on a regional and store levelManage regional expenses, sales and budgets Manage stock in stores to ensure all stores have the right stockControl the property portfolio, decision making on the opening and closing of storesResponsible for the look and feel in stores as well as displays and executions of marketing plansPreparation and presentation of marketing reportsNegotiation of terms, deals, rates and sponsorships. Social media platforms Responsible for the marketing of 265 stores nationally as well as Botswana, Swaziland, Namibia and Lesotho.Manage relationships with magazines. Drive traffic to retail, convert visits in purchase, and re-inforce the company brands position and credentials Communication with Regional Managers - liaison regarding all regional initiatives Ensure integrated marketing approach across multiple channels (ATL; BTL; PR; In Store; Activations) Co-Ordinate and manage Promotional Calendar Drive analysis in order to ascertain ROI Liaise with and maintain relationships with key suppliers Coach and mentor team of direct reports Building brand awareness, sales and consequently market share through the strategic and tactical use of advertising Building good relations with the public through the effective use of public relationsEnsure competitive marketing of brand Growing the market share in retail outlets by assessing and evaluating all opportunities and growth potential Reviewing brand performance with retail management where appropriate and presenting future plans to retailer Work closely with all buyers, assisting in product reviews and the planning of the promotional activity Manage the brand and control the use of the brand in all press and communicationsPlanning, management and implementation of strategic marketing plans with measurableobjectives.

  • General Manager: Marketing and Communications

    • Sep 2010 - Jul 2012

    Preparation and presentation of marketing reportsNegotiation of terms, deals, rates and sponsorships. Social media platforms Responsible for the marketing of 265 stores nationally as well as Botswana, Swaziland, Namibia and Lesotho.Manage relationships with magazines. Drive traffic to retail, convert visits in purchase, and re-inforce the company brands position and credentials Communication with Regional Managers - liaison regarding all regional initiatives Ensure integrated marketing approach across multiple channels (ATL; BTL; PR; In Store; Activations) Co-Ordinate and manage Promotional Calendar Drive analysis in order to ascertain ROI Liaise with and maintain relationships with key suppliers Coach and mentor team of direct reports Building brand awareness, sales and consequently market share through the strategic and tactical use of advertising Building good relations with the public through the effective use of public relationsEnsure competitive marketing of brand Growing the market share in retail outlets by assessing and evaluating all opportunities and growth potential Reviewing brand performance with retail management where appropriate and presenting future plans to retailer Work closely with all buyers, assisting in product reviews and the planning of the promotional activity Manage the brand and control the use of the brand in all press and communicationsPlanning, management and implementation of strategic marketing plans with measurableobjectives. Management and control of marketing budgets and expenditure. Planning and execution of a comprehensive public relations strategy internally and externally.

• 

  Hirt & Carter

  • Cape Town Area, South Africa

  • Account Director & Sales Manager

    • Jun 2005 - Sep 2010
    • Cape Town Area, South Africa

    Grow client base and maximise return from existing clientsStrategize with the sales team to bring aboard new clientsAssist in marketing plans, budgets and strategies for ROIEnsure retention and growth of key clientsEnsure all deadlines and expected outcomes are metAdvise clients on ways to increase their business effectiveness from a marketing point of viewAssisting clients with their creative ideas and advising them on their creative campaignEnsure excellent relationships are maintained with key accounts and network to attract new businessBuild strong relationships with suppliersLiaison with numerous external agencies/suppliers and various internal divisions within the groupManage profit margins and ensure maximum returnArrange client functionsPresentations to potential new clientsBudgeting and forecastingTrend forecasting and analysisSet and meet annual sales budgetsSale forecasting and budget planning.Decision makingMake accurate and timeous decisions under pressureOperations/ project managementEnsure consistency in delivery quality product and servicePreparing job bags to brief jobs into designEnsure deadlines are metEnsure delivery of job to clientLiaise with client at all times.Fast decision making and setting priorities within the workflow to ensure tight deadlines in all aspects of the workflow are met to client satisfaction. Staff managementTo coordinate and oversee the accountabilities of immediate subordinates.To train and mentor staff to achieve process improvements for the client.Ensure effective down-the-line communication, development of staff and management of all team aspectsManaging the sales team - managing budgetsTraining and daily motivation of sales team and strategies.Teambuilding exercises to motivate staffStaff recruitment

• 

  North South Productions

  • Production manager / Client service / Manager

    • Feb 2000 - May 2005

    Managing two companies North South Productions and 2 Oceans Advertising, sister companies with the same owner for five years.My main portfolios consisted of managing all the financial, production and advertising elements of these companies, including managing and directing all staff involved in these departments. I also operated as the 2IC to the owner.2 Oceans advertising services the local market and local clients. North South Productions produces for the international client according to brief, budget and the special need of each clientI was actively involved in growing the companies from a 2 million turnover per year to a 20 million turnover per year.