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Reina Fierro profile image

Reina Fierro

Marketing Assistant at UIP Argentina
Intro Book
Reina Fierro, a seasoned marketing professional with 5 years of experience in Argentina, holds a Business and Marketing degree from Universidad Metropolitana, with expertise in English and Spanish, and a strong background in marketing, publicity, and budget management.
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Location
Argentina, AR
Languages
  • English -
  • Spanish -
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Bio

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Reina Fierro is a seasoned marketing professional with extensive experience in the industry. She has worked with prominent companies such as The Walt Disney Company, UIP Argentina, OMD Argentina, and Goal Comunicaciones C.A., among others. Reina holds a degree in Business and Marketing from Universidad Metropolitana (VE) and has completed an intensive course in Business and Marketing. Her language proficiency includes English and Spanish. Reina's skills include media planning, budget control, campaign planning, and management of advertising strategic accounts.

Credentials

  • Coaching con PNL
    Escuela Argentina de PNL y Coaching Oficial
    Nov, 2023
    - Apr, 2026
  • Practitioner en PNL IANLP
    Escuela Argentina de PNL y Coaching Oficial
    Nov, 2023
    - Apr, 2026
  • Digital Marketing Intermediate
    Needed.Education
    May, 2023
    - Apr, 2026
  • Gestión Sistemica de las Relaciones y Conflictos
    Cambio & Desarrollo Escuela de Liderazgo y Coaching
    Jun, 2022
    - Apr, 2026
  • Psicología para Coaches
    Cambio & Desarrollo Escuela de Liderazgo y Coaching
    Nov, 2021
    - Apr, 2026
  • Coach de Equipos
    Axon Training
    Aug, 2021
    - Apr, 2026
  • Coach Laboral
    Axon Training
    May, 2021
    - Apr, 2026
  • Fundamentos de Marketing Digital
    Google Actívate
    Aug, 2020
    - Apr, 2026

Experience

  • UIP Argentina
    • Gran Buenos Aires, Argentina
    • Marketing Assistant
      • Apr 2019 - Present
      • Gran Buenos Aires, Argentina

      Coordinate all the materials for the campaigns, media agency, publicity screenings, cinemas combos, budget distribution for every film release of Paramount Pictures and Universal Pictures Studios.

  • OMD Argentina
    • Gran Buenos Aires, Argentina
    • Planner Media Sr
      • Aug 2018 - Feb 2019
      • Gran Buenos Aires, Argentina

      Media Planner, buy and media negotiation. Budget control. Post-by campaign. Client: Sony Pictures, Avianca y Prudential.

  • UIP Argentina
    • Buenos Aires
    • Prommotion Manager
      • Apr 2018 - Jul 2018
      • Buenos Aires

  • Distribuidora Bolivar Films
    • Santa Eduvigis -Caracas
    • Directora Comercial
      • Sep 2016 - Jul 2018
      • Santa Eduvigis -Caracas

      Universal film distribution in Venezuela. Marketing, Publicity and Promotion.

  • The Walt Disney Company (Venezuela)
    • Caracas - Venezuela
    • Marketing Supervisor - Theatrical
      • Aug 2008 - Aug 2016
      • Caracas - Venezuela

      Manage and planned all the marketing, publicity and promotional activies of the following films/ studios: Universal and Paramount. In Venezuela, these studios (UIP - United International Picture) are sub-distributed by The Walt Disney Company Venezuela.Also Dreamworks Animation since 2008 to 2012.

  • Goal Comunicaciones C.A.
    • Caracas -Venezuela
    • General Manager
      • Jun 2006 - Jul 2008
      • Caracas -Venezuela

      Manage all the advertising strategic accounts. Media Contact. Plannig campaing. Coordinate all the areas in the company.

  • Urbana Publicidad C.A.
    • Caracas - Venezuela
    • General Manager
      • Apr 2004 - May 2006
      • Caracas - Venezuela

      Manage all the Company and had the responsability to grow the accounts: Kia Motors, Bolivar Banco and Laboratorios Fisa.

  • BBDO
    • Account Director
      • 1998 - 2000

  • Corpa & Ogilvy
    • Account Director
      • 1986 - 1993

Education

  • 2000 - 2001
    Universidad Metropolitana (VE)
    Business and Marketing, Marketing/Marketing Management, General
  • 1977 - 1980
    IUNP
    Marketing and Advertising Technical, Marketing/Marketing Management, General
  • 1975 - 1977
    Bolivar & Garibaldi
    High School, High School/Secondary Diplomas and Certificates
  • 1967 - 1974
    Instituto Educacionales Asociados
    High school, Bachiller

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