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Reham Emad is a seasoned business analyst with 15+ years of experience in marketing research, business analysis, and financial planning. She has a Master of Business Administration (MBA) from Paris ESLSCA Business School and a Bachelor of Economics & Political Science from Cairo University. Reham is proficient in Arabic, English, and French and has worked with various companies, including Johnson & Johnson, T3A Pharmaceutical Company, and MASHA' Business Corporation.

Credentials

  • How to Create Executive-Level Data Visualizations
    LinkedIn
    Oct, 2023
    - May, 2026

Experience

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • EM BI Analytics Lead/MENA Senior BI Manager (Immunology)
      • Feb 2018 - Present

    • Regional Business Intelligence Manager
      • Jul 2014 - Feb 2018

      Design and execute business operations dashboards and trackers to track main KPIs and to ensure launch excellence.Identify proactively needs of internal customers for Business Intelligence: market research, competitive intelligence, analysis & reporting.Participating in some strategic projects and initiatives “OLT , RACI Model for NAF, HEMAR establishment , building internal competitive intelligence network , EMOC dashboard , Project Ensemble …..”Gather primary & secondary market data and transfer this to management information to support in decision making as well as building competitive market knowledge & identifying latest industry trends.Contribute in Business planning process by an effective use of knowledge management to align objectives and assess business impact.Work with Business leaders, CRM team & HEMAR team in Customers segmentation and targeting process, new launches ( leading Launch readiness projects) & market access programs. Evaluate market research agencies, information sources and tools/systems & take initiatives & lead projects to ensure having a competitive edge in this field.Managing Market research budget to ensure cost effectiveness & ROI.Extended Roles:Joining the Emerging Markets Data governance committee – June.2016Member in EMEA Women leadership Network - September.2016Emerging Markets Representative in Ensemble project – November.2016

    • Senior Financial Analyst -NAF "Egypt , Libya , Sudan & Jordan"
      • Nov 2008 - Jun 2014

      Preparing the annual Business Plan with its quarter reviews.Conducting Strategic , Financial & Sales analysis. Implementing new projects Handling financial reporting .Handling the Budgeting process .Identifying and evaluating business cases & opportunities using various techniques.Monitoring/analyzing cost effectiveness performance at the unit , activity, product and project levels.Gathering, analyzing data to support top management in the strategic planning process.In addition to some Current Regional assignments.

    • Business Analyst
      • Aug 2007 - Oct 2008
      • Egypt

      Preparing the annual Business Plan, Monthly, Quarterly & Annual Company Performance Reports. Evaluating Business cases through financial analysis in terms of maximum profitability or effectiveness in relation to cost / risk using "Gross Margin, ROI, IRR, NPV, and DCF". Evaluating...

    • Planning Specialist
      • Sep 2006 - Jun 2007
      • Egypt

Education

  • 2008 - 2011
    Paris ESLSCA Business School
  • 1999 - 2003
    Cairo University

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