Experience

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  Hutcherson Analytics

  • Sarnia, Ontario, Canada

  • Principal

    • Jan 2023 - Present
    • Sarnia, Ontario, Canada

    Hutcherson Analytics provides domestic and international companies with Market Intelligence, Strategies and Tactics to achieve greater market penetration, grow share, evaluate and quantify market opportunities and effectively assign financial and human capital.

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  RL Hutcherson

  • Toronto, Ontario, Canada

  • Principal

    • Aug 2014 - Oct 2022
    • Toronto, Ontario, Canada

    Remote management consultant, providing services to off-shore companies evaluating business opportunities in North American markets. Providing market intelligence (opportunity analysis, market size, geographic distribution and competitive landscapes). Guest lecturer on business and marketing at colleges in Canada, the U.S. and as far afield as Madagascar.

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  St. Clair College

  • Chatham, Ontario

  • Adjunct Professor

    • Jun 2019 - Aug 2019
    • Chatham, Ontario

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  HUTCHERSON & ASSOCIATES

  • Toronto, Ontario, Canada

  • Principal/Owner

    • Sep 1986 - Aug 2014
    • Toronto, Ontario, Canada

    Successfully introduced a new consulting service into the North American medical products industry; developing a reputation for reliable analysis, actionable plans and cost effective services. Developed a client base of more than sixty high profile businesses and organizations and, was retained by a national trade organization to develop an industry position paper presented to the government of Canada.

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  Picker International Canada Inc

  • Bramalea, Ontario

  • Marketing Manager

    • Sep 1983 - Aug 1986
    • Bramalea, Ontario

    Marketing manager, responsible for the domestic marketing of globally manufactured diagnostic imaging equipment and worldwide marketing of Canadian manufactured products, including: ultrasound, X-Ray, CT scanners and MRI systems. Instituted a high volume quote and tender procedure that increased domestic quotation activity 22%, and successful bids 14%.

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  BARD Canada Inc.

  • Mississauga, Ontario

  • Group Product Manager/Regional Sales Manager/Product Manager

    • Sep 1979 - Aug 1983
    • Mississauga, Ontario

    Group Product Manager, responsible for all of BARD Canada's marketing activities including establishing product lines, sales and promotional budgets, profit objectives, product training, promotional materials and the management of a marketing department of four product managers and support personnel. Progressed through the ranks holding product manager and regional sales manager positions. * Regional sales manager, managed three distinct sales forces covering, surgical instruments, medical devices and capital equipment. * Urological division product manager, responsible for product development and marketing of the corporation's "Flagship" product lines. Achieved the highest divisional sales increases for two consecutive years, consistently met sales and profit objectives and increased the sales of a mature product line by 40% and gross profit by 16%.

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  NORWICH-EATON PHARMACEUTICALS

  • Paris, Ontario

  • Product Manager/Pharmaceutical Sales Representative

    • Sep 1975 - Aug 1979
    • Paris, Ontario

    Starting as a pharmaceutical sales representative; progressed through the ranks to product management. Product manager responsible for 70% of the Canadian division’s sales. Responsible for product development, profit, advertising and promotional activities for prescription pharmaceuticals and over-the-counter consumer products including, Pepto-Bismol and Chloraseptic. Worked closely with manufacturing, sales, outside creative and advertising agencies.