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Regina Gorzillo is a seasoned operations and supply chain professional with expertise in demand forecasting, sales planning, and process improvement. With a strong educational background in Communication and Business, she has held various leadership roles in multinational corporations, including Midea Carrier, AGCO Corporation, LG Electronics, and BT. Regina has a proven track record of driving business growth, improving forecasting accuracy, and leading cross-functional teams. She is fluent in English, Spanish, and Portuguese, and has experience working in the tourism and entertainment industries. Regina is also skilled in project management, budgeting, and team leadership.

Experience

    • S&OP and sales administration Manager
      • Jan 2021 - Aug 2023

      - Leadership of the demand forecast process for Brazil through consensus in the S&OP cycle in alignment with the areas of sales, marketing, supplies, factory, and finance.- Consolidation of sales, production, and inventory to meet demand and align with volume factories.- Alignment with product divisions in China to meet the demand for the imported products.- Monitoring and alignment for supply and production prioritization with the factory.- Consolidation of the company's total inventory (finished product, raw materials, parts and transit in value) and conducting action plans to reduce inventory over 90 days.- Manage stock levels and coverage policies- Conducting projects to review/implement processes and systems.- Implementation of a collaborative demand management tool (Prognos-Unisoma)- Development, as business area leader, with IT of panels in Power BI.- FCST KPI precision management- Variable income calculation of the commercial team.- Sales order management.- Management financial trade investments/commercial contracts.- Team leadership.

    • Demand Planning & Sales Administration Manager
      • Dec 2019 - Jan 2021

      - Responsible for demand planning and commercial operations in South America.- Implementation and leadership of demand forecast process through tactical and strategic consensus, retail tool (Salesforce) routinely translating mapped demand to define sales forecast. Seeking projection accuracy in collaboration with production, quality, importation, PCP, sales, marketing and finance areas.- Developing reports and dashboards (tableau) to support executives and sales teams in consolidating information, future negotiations, and business decisions.- Team leadership.

    • Master student - research in Communication
      • Sep 2018 - Jul 2019
      • São Paulo Area, Brazil

  • Midea Carrier
    • São Paulo Area, Brazil
    • S&OP | Sales Planning and administration Manager
      • May 2013 - Aug 2018
      • São Paulo Area, Brazil

      • Responsible for coordinating the forecast input process and developing all associated infrastructure requirements, including long-term capacity planning (S&OP), aligning data with market demand, inventory and sales operation management, with a view to Forecast Accuracy and company strategy.• Capturing & analysing historical demand & market data (volume, price, market share, distribution, climate, economics and sell-out data), proposing adaptation of production and stock coverage, respecting seasonality and product life cycle• Lead the monthly S&OP meetings : tactical and strategic consensus • Responsible for KPI improvement.• Conducting meetings in partnership with the logistics team for monitoring sales execution: inventory management, production plan and delivery, distribution of products at the diverse distributions centers & warehousing, sales order entry, billing and delivery• Lead the team to suport and service for sales teams regarding sales operations processes: management of sales orders, sales portfolio analysis and optimization for invoicing; interface with finance team in order to evaluate customer credit and pricing policy; monitoring with the logistics load of orders, delivery & returns; response capacity, SLA compliance; developing and monitoring of operational metrics; developing reports to support sales directors & managers• Management of budget control for commercial funds (co-op adv & rebates)• Management of sales incentive/compensation policy: application, calculation and performance.• Proposal, maintenance and control of price policy (sell-in)• Managing & conducting process-improvement projects and systems & auditings

  • LG Electronics
    • São Paulo Area, Brazil
    • Sales Planning and Administration Manager
      • Mar 2010 - Apr 2013
      • São Paulo Area, Brazil

      • Responsible for implementing finance-commercial processes with impact on revenue and sales force performance. Structuring the sales planning area.• Responsible for monthly provision and management of marketing-investment (sell-in/sell-out) resources with retail customers - US$ 15 million/monthly. Focal point for regional contact - LatAm – concerning investment processes (co-marketing) to ensure alignment and conformity with the global process on a regional level.• Responsible for calculating and applying commission policy for representatives and for sales incentive, application and calculation policy.- Implementation of policy in commercial agreements related to cooperated-marketing investments for customers, working with sales, trade-marketing and legal areas.- Development and implementation of a variable salary tool for the sales force.- Implementation of the Oracle cooperated-investment management module (co-marketing/sell-out).- - Mapping risks related to the use and payment of funds in commercial cooperation.

  • BT
    • São Paulo Area, Brazil
    • Regional Invoicing and Collection Manager – LATAM
      • Feb 2007 - Mar 2010
      • São Paulo Area, Brazil

      • Responsible for structuring billing and collection processes for 19 countries in LATAM.•In charge of services Billing for all LATAM; interaction with local accounting teams from all countries in order to comply with countries regulation & BT global guidelines. •Support customer directly on billing issues, statistics;•Manage collection of LATAM countries through meetings with local & global customers;•Support central teams (e.g.: England, USA, Belgium) depending on each global contract in order to deliver contract requirements in terms of billing & collections and telecom cost management.- Structured processes of the Customer Information Management department, along with the area director, to support business management teams of 19 countries in Latin America. - Responsibility and management of the Collection area of 19 countries in Latin América.- Participation in the acquisition process of a new company, managing the integration of Brazil’s team in the Billing and Collection area. In addition to the local transition, coordinated the decentralization of Billing & Collection for 18 countries.- Implementation of Oracle platform for billing & collection in Brazil operation.

    • Order and Contract Administration Manager
      • 2004 - 2007

      • Responsible for managing and translating contracts & orders for delivering telecom projects.• Order to invoice ensuring delivery of the projects and its requirements. • In charge of order placement in several Nortel plants & escalation management of order fulfillment; import of goods from USA, Canada, and Ireland; following-up product flow at international logistics operation centers (in Miami, Calgary, Montreal, Belfast) along with third party company Kuehne + Nagel. • International invoicing and local customs clearance with the support of international partner JP Morgan Trace Vastera and coordination of invoicing locally and following-up delivery status. • In charge of price recognition & auditing according to SOX regulations.- Participation in the implementation of the Tradesphere system, enabling the management of imports as well as support to the Foreign Trade area regarding contract management. - Restructuring of the Orders and Contracts team and workload adjustment while meeting the deadlines.- Implementation of the SOX (Sarbanes-Oxley) through NICAT tool in Brazil for the Contracts and Orders area. - Participation, along with the IT area, in the system automation interface between BAAN and PEGASUS in order to assure revenues and workload reduction.

    • Child And Youth Worker
      • 2002 - 2004
      • United States

      International experience working abroad (turism segment) in theentertainment area on board cruise ships (american flag).

  • Happy Days Idiomas
    • São Paulo Area, Brazil
    • English Teacher
      • 2001 - 2002
      • São Paulo Area, Brazil

  • Parke-Davis
    • São Paulo Area, Brazil
    • Senior Sales Adm Analyst
      • 1993 - 2000
      • São Paulo Area, Brazil

      Pharmaceutical (Parke Davis), personal care (Listerine) & confectionery (Adams) industryReporting into Sales administration managerMain Projects:•Development along with the Sales Administration management team, the policies and procedures for the Pharma division. •Development of metrics and performance indicators, supporting analysis and management of the retail sales of the Food and Health Care division. These tools facilitated the decision making process of the Sales and Marketing areas.•Participation in a system implementation project to enable calculation of the monthly incentive plan for the sales force. The goal was to measure the quality of merchandising performed in the point of sales. The creation of new targets and the ability to measure and motivate the team contributed to the expansion of quality in the point of sales, consolidation of the brand and promoted greater awareness of the segment. • Support of the development of a training for the sales force working in the retail and supermarket segments

Education

  • 2017 - 2019
    Pontifícia Universidade Católica de São Paulo
    Master’s Degree, Communication, General
  • aChain Management (page)
    S&OP
  • ABAI (APICS)
    CPIM
  • 2010 - 2013
    FIA - Fundação Instituto de Administração
    MBA in Business and Project management
  • 2000 - 2000
    UC Irvine
    Extension, Marketing Communications
  • 2000 - 2000
    University of California, Berkeley
    ESL, English Skills for Academic Studies
  • 1994 - 1999
    Universidade Guarulhos
    BS, Civil engineering
  • 1998 - 1998
    CES - Center for English Studies, San Francisco, CA
    ESL, English
  • Célia Helena Centro de Artes e Educação
    Post Graduation, Theather Directing
  • Teatro Escola Macunaíma
    Formação de Atores, Acting

Suggested Services

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Industry Focus. “Appliances, Electrical, and Electronics Manufacturing”

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