Experience

• 

  Connection

  • United States
  • IT Services and IT Consulting
  • 700 & Above Employee

  • Partner Marketing Specialist

    • Feb 2023 - Present

    - Serve as a go-to resource for key messaging and strategic campaign initiatives that best promotes the Sophos brand as a leader in Cybersecurity as a Service (CSaaS).- Compose and design marketing collateral such as flyers, sales enablement tools, and other imagery that highlights Sophos offerings and presence at events.- Craft social media posts that showcase the value of Sophos customer facing content such as, white papers, blogs, articles, and case studies to gain a foothold in the cybersecurity industry.- Author email content focused on promoting Sophos products, campaigns, attendance at events, and current sales incentives.- Execute Sophos events including, designing booth displays, building out key promotional messaging, facilitating raffles, ordering food, and researching venues.- Collaborate with stakeholders across Product Management and Sales departments to generate new innovative ideas that promote brand awareness for Sophos products.- Assist in managing the quarterly Sophos MDF budget for Connection marketing activities with sellers.- Analyze sales metrics and marketing campaign results that provide insights for continuous improvement and relevancy.

  • Product Marketing Coordinator

    • Dec 2020 - Feb 2023

    • Coordinate the execution and planning of Partner Events including, setting up displays, selecting appropriate promotional materials, ordering food, researching venues, and facilitating raffles. • Develop an email cadence promoting partner activities to our channels sales teams and their leadership to improve in office attendance and engagement. • Create flyers to highlight channel partner events and promotional campaigns with the ultimate goal of persuading account managers to visit the office in person (vs virtually). • Prepare content on Connection’s internal social media platform, Buzzhive, to emphasize virtual showcases and f2f special events.• Order promotional materials from outside vendor Promocentric and manage our overall inventory. • Implement an email communication schedule to notify the partner community about our quarterly marketing events and offerings.• Manage the Product Management Department’s Vendor Floor Day Calendar where channel partners can reserve and schedule days to visit our sales offices in person. • Support our Marketing Financial team through the creation of Purchase Orders in E1 and Insertion Orders in Filemaker for timely payment of partner activities. • Prepare details of partner monetary incentive programs geared towards our channel sales teams in coordination with the Special Incentive Team (SPIF).• Calculate sales statistics in SAP Business Objects to aid in partner’s strategic decisions and identify future opportunities. • Assist in Account Mapping efforts for partners using internal CRM tool, Callback.

• 

  Injured Workers Pharmacy

  • Marketing Coordinator

    • Jun 2019 - Dec 2020

    •Manage in all aspects of event administration and logistics, including contract negotiations, food and beverage orders, event signage, and supply orders.•Generate new, inventive ideas for sales exposure during events, such as new sponsorship opportunities, attendee engagement strategies, and lead generation tools. •Monitor print and promotional item inventory and budget for Sales’ use at corporate events and in the field•Author company-sponsored marketing copy such as blogs, brochures, eBooks, email marketing campaigns, intranet content, and social media posts.•Plan and execute initiatives (e.g., quarterly marketing campaigns) that create awareness, engage, and delight prospects and customers.

• 

  By Appointment Only, Inc. (BAO)

  • Manchester, NH

  • Inside Sales Representative

    • Jun 2018 - Dec 2018
    • Manchester, NH

    •Conducted 300+ cold calls daily to communicate with IT decision makers (CIO’s, VP’s, Directors, and Managers) regarding software implementation, resulting in 40+ new sales meetings.•Partnered with a team of five sales representatives to strategize outreach and marketing initiatives, including generating potential sales leads using LinkedIn Sales Navigator to increase revenue.

• 

  Demoulas Supermarkets, Inc.

  • 5 Garden Ln, Londonderry, NH 03053

  • Cashier

    • Aug 2014 - Jun 2018
    • 5 Garden Ln, Londonderry, NH 03053

    • Moderated customer relationships during the checkout procedure, addressing any critical needs and special requests.• Managed and maintained a cashier registrar draw that generated $1,000+ worth of revenue.

• 

  BDP Technology Solutions, LLC

  • Concord, New Hampshire

  • Marketing and Sales Intern

    • Dec 2017 - Apr 2018
    • Concord, New Hampshire

    •Developed a branding strategy and established a social media presence to increase outreach to new clients.•Cultivated a new set of SEO keywords, increasing web traffic and online presence by up to 50%.•Utilized Constant Contact to create an email marketing campaign to increase awareness and drive interest. •Developed and maintained the company’s LinkedIn account directly influencing 42+ followers

• 

  Big Brothers Big Sisters of New Hampshire

  • Manchester, New Hampshire

  • Marketing Intern

    • Sep 2016 - Dec 2016
    • Manchester, New Hampshire

    •Established relationships with 15+ local businesses to facilitate mentoring events to support 1,100 youth. •Developed a cohesive calendar of at least 20 local events to increase attendance from community sources.•Wrote marketing copy for a monthly newsletter to promote events and provide updates to mentors.