Experience

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  Solve

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Director of Connection Strategy

    • Jul 2022 - Present

  • Associate Director of Connection Strategy

    • May 2021 - Jul 2022

    Brand strategy, consumer insights, cultural trends, target audience development, media strategy/comms planning, management, point person on client relationships, working across departments to create remarkable workClients: Raymond James Financial, Sunoco, True Value Hardware, Siggi's, Wolverine, Rust-Oleum, Morgan State (Solve's Project Pipeline), new business

  • Senior Connection Strategist

    • Jul 2018 - May 2021

    Consumer insights, target audience development, media strategy/comms planning, managing a team, presenting to C-suite, pitching new bizClients: Raymond James Financial, Sunoco, Founders Brewing, President Cheese, Inspired Closets, Rural 1st, Rust-Oleum, Morgan State (Solve's Project Pipeline), new business

  • Planner

    • Apr 2017 - Jul 2018

    Digital & traditional media planning, target audience development, primary research, building presentationsClients: Founders Brewing, True Value Hardware, Inspired Closets, Goodwill, Driscoll's, Real'za Frozen Pizza, American Standard, Steward Crowdfarming, new business

  • Media Analyst

    • Mar 2015 - Apr 2017

    Day-to-day management/optimization of digital & traditional media campaigns, trafficking media, data analysis, reporting, fielding/analyzing surveys, competitive auditsClients: True Value Hardware, Founders Brewing, Cascadian Farm, Annie’s Homegrown, Radisson, Epilepsy Foundation of Minnesota, V Foundation, Goodwill

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  AdoptAClassroom.org

  • Minneapolis, MN

  • Social Media Strategist

    • Jul 2014 - Mar 2015
    • Minneapolis, MN

    • Developed a posting strategy around raising brand awareness that increased average Facebook post reach by 167% and increased the number of page likes by 10%• Tracked analytics and distilled results into regular reports for executive staff that presented insights and made recommendations• Managed all AdoptAClassroom social channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and Wordpress• Worked with corporate partners including Quaker, BIC, Farmers Insurance, Office Depot, Great Clips, and Lane Bryant to create a seamless social media strategy across pages

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  RSP Marketing

  • Minneapolis, MN

  • Community Manager Intern

    • Sep 2013 - Dec 2013
    • Minneapolis, MN

    • Find and generate content for blogs, Twitter, and Facebook• Research and become an expert on clients and their competitors in industries ranging from pet care to bicycling• Cultivate a relationship between consumers and clients

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  Risdall Marketing Group

  • New Brighton, Minnesota

  • Account Services Intern

    • May 2013 - Aug 2013
    • New Brighton, Minnesota

    • Planned and executed a public relations campaign for a health care related event• Strategic research and planning for new clients including making recommendations about new brand names and user-friendly website design• Assistance with primary research such as focus groups and surveys

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  Quayside Publishing Group

  • Minneapolis, MN

  • Marketing and Sales Intern

    • Jan 2013 - Apr 2013
    • Minneapolis, MN

    • Research and approach industry contacts for potential partnerships• Management of social media sites such as Facebook, Pinterest, and Twitter to promote books to new audiences• Creation and distribution of marketing materials

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  Centro de Turismo de la Diputación de Toledo

  • Toledo, Spain

  • Tourism Intern

    • Jun 2012 - Aug 2012
    • Toledo, Spain

    • Preparation and translation of publicity materials• Communication with tourists in English and Spanish from various culturalbackgrounds• Data entry and collection of statistics regarding visitor demographics