Experience

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  The Brandtech Group

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Partner

    • Aug 2023 - Present

  • Associate Partner

    • Jan 2021 - Present

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  MOFILM

  • United States
  • Media Production
  • 1 - 100 Employee

  • CEO

    • Apr 2018 - Dec 2020

    MOFILM helps answer the burning question keeping many marketers up at night:how to consistently create locally relevant video content, at scale, for less money.Built on the belief that many voices are better than one, MOFILM has a crowd of10,000 filmmakers on the ground in 182 countries, from different backgroundsand cultures, grouped by passion points and specialisms; allowing you to find theperfect team for whatever your project is. Internally MOFILM has a lean butexperienced team of curators helping to shape creative work for the likes ofEmirates, Airbnb, Chevrolet, Nestle, Facebook’s internet.org, and Unilever. Formore information on MOFILM, please visit https://www.MOFILM.com/.

  • Managing Director

    • Jul 2015 - Mar 2018

    MOFILM is a disruptive force within the traditional advertising and production models, so my main priority as Managing Director is to work closely with Clients to understand the real challenges that this rapidly evolving content landscape presents and use that experience to best shape the way we further grow the business.Being highly curated has always allowed MOFILM to translate brand purpose into effective content strategy; being powered by a diverse & talented community means that we execute against that strategy in the most authentic and engaging way.

  • Global Account Director

    • Sep 2011 - Jun 2015

    As a MOFILM Global Account Director, I am responsible for the management, relationship-building and retention of a number of MOFILM global clients including GM, Unilever and Diageo.

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  Chevrolet Europe

  • Strategic Digital Marketing Specialist

    • Jun 2010 - Sep 2011

    Responsible for Social Media at Chevrolet Europe, liaising with 34 markets (18 core markets) to launch synergistic social media strategy, platforms and reporting. Digital marketing responsibilities included online advertising, crowd sourcing, media innovation and cross-promotion of PR initiatives, particularly around new model launches.

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  Gas Street Works

  • Marketing Executive

    • May 2009 - Jun 2010

    • Maintaining and communicating the Gas Street Works brand and managing all online and offline marketing materials• Generating an engaging social dialogue, including the creation of the GSW blog • Researching and segmenting target markets for products nationally and internationally• Developing affiliate and reseller programmes• Creating and executing an SEO strategy • Researching, devising and implementing social media strategy • Client pitches, proposals and presentations for integrated video/iMedia projects• Digital marketing of iMedia products, including diverse social footprint• Online video and web development end to end service creation. Commissioning specialist partners (where necessary) to undertake social/digital and new media activities, such as traffic driving activity, as well as creating strategic direction.

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  General Motors

  • Marketing Specialist - Direct Marketing

    • Jul 2007 - Jul 2008

    Industrial placement – General Motors, Luton – Marketing SpecialistGeneral Motors is the endorser brand of Vauxhall, Saab, Chevrolet, Cadillac, Hummer and Corvette. The Marketing Specialist role encompassed all direct communication for the Saab brand, in both DM and email formats.Key Responsibilities in this role:• Working closely with the internal marketing team in order to effectively communicate carline messages through Direct Mail and Digital Channels (online ads, website sponsorships and email).• Liaising with the external agencies in order to brief and jointly project manage campaigns, including reviewing and selecting creative work.• Managing brand teams and other internal stakeholder expectations and campaign requirements.• Managing a £500,000+ budget.• Being accountable and aware of the metrics used in reporting the successfulness of live campaigns.• Ensuring telemarketing and response handling agencies have all necessary materials and are briefed and trained to handle campaign-driven activity.• Maintaining day to day relationship with fulfilment agency and pro-actively addressing any issues that arise.• Designing and implementing new multi-channel response reporting system for all seven GM brands.

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  2006 - Winterthur Life

  • Marketing Assistant

    • Jul 2006 - Sep 2006

    Experience as Project Co-ordinator within marketing team of company in financial services industry