Bio
Credentials
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Business Branding With Personality: Build An Authentic Brand
UdemyApr, 2021- May, 2026
Experience
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A44 Games
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Wellington Region, New Zealand
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Senior Producer
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Oct 2023 - Present
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Wellington Region, New Zealand
As a Producer at A44 Studios, I'm instrumental in the entire game content lifecycle, harmonizing creative execution, efficient workflows, and open communication across cross-functional teams. My role encompasses:⚡️ Aligning Vision and Execution: I guide the team to realize the game's vision, meeting specifications and deadlines with adaptability as the project evolves. My people-centric approach and emotional intelligence set me apart in solving production challenges.⚡️ Scheduling: I collaborate with the production team to craft and maintain schedules, ensuring projects stay on track.⚡️ Proactive Issue Resolution: Identifying and pre-emptively addressing potential issues, I work closely with the team to keep project progress seamless, reflecting my problem-solving abilities.⚡️ Process Enhancement: I advocate for enhanced production processes, offering improvements to boost operational efficiency. My ten years of media production experience, combined with my strong empathy-led people management, position me to make a meaningful impact.⚡️ Resource Management: I create schedules and resource requirements to turn project visions into reality, leveraging my expertise in improving processes for maximum efficiency.⚡️ Quality Assurance: I coordinate with QA teams to address and resolve game issues swiftly, safeguarding the quality of work, backed by my experience in embedding content into cross-channel brand campaigns.⚡️ Team Collaboration: Promoting effective communication, knowledge sharing, and nurturing an open and collaborative culture within the team, I draw from my proven track record as an excellent team player and trusted advisor.
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Freelance
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Auckland, New Zealand
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Freelance Production Manager / Producer
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May 2023 - Oct 2023
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Auckland, New Zealand
Spur NZ Limited - Brand Experience Activation (July 2023 - August 2023) Auckland NZ- Produce and maintain detailed, thorough project management plans, documentation & budgets.- Work collaboratively & manage clients, key stakeholder, suppliers & studio staff.- Delivering creative, relevant, and innovative ideas to client projects then help bring them to life - integrating technical / digital platforms seamlessly within activations.South Pacific Pictures - International Outdoor Adventure TV Show (May - June 2023) Queenstown NZ- Managed schedule and budget of travel, transport and accommodation requirements of over 100 crew and key contestants - including procuring vehicles at a reduced rate, saving costs.- Ensured teams for international crew received call times, briefed appropriately & managed location whereabouts of shoot days of 5 - 9 locations.- Ensuring production spreadsheets were updated & budget was in line for accommodation, ensuring client requirements were met for dedicated rooms for filming, tech storage, office use.Warner Bros Discovery - Photoshoot Promo for Renovation Show (April - May 2023) Auckland NZ- Working with hosts, judges, talent & PR experts to ensure production meets requirements.- Researched multiple locations for video shoot & studios best suited for photography shoot.- Created & communicated production documentation, along with Health & safety documents, directions, mud maps ensuring call times & details reflect the most up to date information.
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Xero
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Auckland, New Zealand
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Global Media Producer
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Jun 2022 - May 2023
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Auckland, New Zealand
Part of the Hub - Xeroʼs internal creative and production model. I work with brand and regional marketing teams, Media and wider Hub producers, creative directors and others across the business to plan, execute and deliver leading video, motion graphics and photography projects that are either briefed directly to the Global Media team or that form part of wider campaigns across the Hub. I focus on digital based projects for our Global Media team and take ownership of projects, work closely with internal partners to create compelling briefs - plan, execute and deliver leading digital campaigns that promote Xero products, services, wider company and brand. I am responsible for day to day production of these activities, managing timeframes and budget - with high quality effective creative.
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Genesis
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Auckland, New Zealand
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Digital Content Manager
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Jun 2021 - Jun 2022
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Auckland, New Zealand
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Network for Learning (N4L)
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Auckland, New Zealand
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Marketing Campaign Manager
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Apr 2021 - Jun 2021
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Auckland, New Zealand
Deliver marketing campaigns across multiple channels & platforms to ensure the marketing & business objectives are achieved.- Develop YouTube strategy to ensure best use of platform & content- Create webinar strategy to help meet objectives on customer data & content development- Manage marketing campaigns to ensure engagement of target audience, meeting brand awareness & customer satisfaction metrics- Copywriting / content review to ensure content reflects updated brand guidelines & tone of voice- Utilising my experience & knowledge of video production & editing to ensure content updates & social media development are delivered on time & on budget
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Unleashed Software
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Auckland, New Zealand
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Regional Marketing Campaigns Manager, NZ (fixed term contract)
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Feb 2020 - Mar 2021
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Auckland, New Zealand
Responsible for the successful execution of strategic initiatives via execution ofmarketing campaigns, activities and events. Deliver reporting on themarketing performance through campaign delivery, whilst ensuring compliance and quality.Brief internal and external resources on the requirements for campaigns, and work with the broader marketing and sales teams on the development and execution of campaigns.Implement in region marketing programmes.Customer campaigns: coordinate campaigns to acquire new Unleashed clients, including targeted segment activities.Utilise marketing automation tools for eDM campaigns targeting NZ prospects, leads, customers and partners.Events: plan and manage local events, roadshows, and seminars, including social media activation, and coordinate participation in key industry events. Leverage Unleashed digital assets including blogs, white-papers, infographics, and eBooks and adapt/localise for use.Content development: develop briefs for new marketing content requirementsincluding newsletters, case studies, press releases, and online resources andproject-manage these to completion.Communicate Unleashed's unique value proposition across relevant touch-points.Develop new opportunities for promoting the organisation’s products and servicesincluding local social media and other local activities.
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arrive & thrive
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Melbourne, Australia
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Marketing Consultant
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May 2019 - Apr 2020
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Melbourne, Australia
Developing marketing and content strategy, including developing personas, SWOT and competitor analysis.Design content for social media channels including, Instagram, LinkedIn and Facebook.Developing the podcast channel in line with the content strategy and target audience goals.Conducting talks as part of career development programs on personal brand and marketing.
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Whitehorse City Council
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Melbourne, Australia
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Marketing Campaign Manager (fixed term contract)
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Jul 2019 - Dec 2019
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Melbourne, Australia
Provided effective marketing support to the Leisure and Recreation Services and Artsand Cultural Services departments.• Assisted in the creation and delivery of end-to-end marketing campaigns across traditional and digital platforms.• Provided ongoing marketing support, social media planning and online content creation.• Coordinated the production of marketing materials including brochures, posters, flyers, merchandise, newsletters, e-newsletters and videos.• Liaised and networked with a range of stakeholders including internal departments, external agencies, suppliers and partner organisations to develop and implement marketing initiatives and collateral.• Implemented multi-channel marketing campaigns.• Developed, coordinated and proofread copy and content for online and offline channels.• Coordinated photo shoots and video briefs.• Promoted the use of open spaces and recreational facilities within Whitehorse.• Enhanced community and commercial awareness of the Leisure and Recreation and Arts and Cultural Services Department’s facilities services, resulting in increased utilisation and meeting revenue targets.• Maintained a market focused culture within the facilities and services and provided support for staff to achieve this outcome.
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Workwear Group
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Melbourne, Australia
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Website Development Project (fixed term contract)
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Apr 2019 - Jul 2019
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Melbourne, Australia
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United Kingdom
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Law Practice
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700 & Above Employee
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Digital Marketing Executive
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Jul 2017 - Nov 2018
Portfolio included Health, Education, Technology, Insurance and International sectors, across the Nottingham, London, Manchester and Birmingham offices. • Created and delivered the launch of #teambrownejacobson for our initial launch campaign, this included live event filming over a 3-day period, delivered through an integrated social media and influencer campaign - resulting in 736,000 impressions and 25000+ accounts reached across Twitter.• Responsible for the development and running of the firms webinar programme, video strategy, podcast series and social media channels - including new concepts and platforms, and managed a £60,000 budget to deliver the video strategy.• Managed in-house and agency specialists, led on the production and managed a portfolio of 600 client facing videos, achieving over 13,000 hours of on demand content being watching on our digital platforms in a 12-month period. • Storyboarded, scripted and produced key video content for the rollout of strategic internal projects - creating high impact launches and providing key information to employees to ensure project success. • Created a new filming concept for our LIVE events to make the most of the internal presenter’s talks, external speakers and our clients - generating a wealth of content for on the day, follow up marketing and future campaigns.• Developed marketing reports (monthly, quarterly and annual) and KPIs to demonstrate outputs and performance towards objectives and ROI - presenting the information for ease of key stakeholders. • Worked collaboratively with a team of over 30 people, a wider business of 1000 people, as well as mentoring and sharing knowledge with marketing.
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Online Marketing Assistant
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Dec 2012 - Jun 2017
• Developed and delivered the social media strategy, ensuring our people were empowered and trained to engage with social channels on behalf of the business. Providing over 100 lawyers with tailored training, growing social generated website traffic by 30% and increasing reach (in a 6-month period) • Created PowerPoint presentations and prepared other related documents for videos and webinars. • Dealt with the administrations in relation to the online training programme - including diary management of the media studio and Lawyers (in line with BD sector plans); set up of Webinars on the system; issuing invites and joining instructions for webinars; responding to client queries and technical issues. • Tracked, logged and produced data to support the creation of key performance reports to aid business and campaign development. • Built targeted and relevant mailing lists, along with creating mailings, uploading and updating content on the website including audio and video
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Videographer, Editor and Assistant
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Sep 2012 - Dec 2012
I worked part time at Grapevine and my roles included creating video plans, story boards and shot lists in order to be organised and time effective, as well as filming and editing video footage to a high standard. I also research clients and other marketing campaigns to ensure we are up to the highest standard.
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Superdrug
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Nottingham, United Kingdom
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Sales Assistant
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Jul 2008 - Dec 2012
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Nottingham, United Kingdom
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AtomicMedia
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Nottingham, United Kingdom
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Work Placement
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Jul 2012 - Jul 2012
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Nottingham, United Kingdom
Hands on experience which developed my communication and technical skills, working as a video editor.
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Work Placement
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Aug 2011 - Aug 2011
I undertook work experience at Word of Mouth Creative, an independent radio production company who specialize in Radio Adverts, audio projects, voiceovers, announcements, telephone system audio and soundtracks. My experience was very hands on and helped me to develop my technical, creative and communication skills.
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Education
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2016 - 2017Chartered Institute of Marketing
CIM Level 4 Certificate in Professional Marketing (Digital Marketing), Marketing -
2009 - 2012Birmingham City University
Bachelor of Arts (BA), Communication and Media Studies -
2007 - 2009Friesland Sixth Form
Suggested Services
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Industry Focus. “Computer Games”
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