Bio
Experience
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MedStar Good Samaritan Hospital/Shepherd's Clinic
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Baltimore, Maryland Area
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Community Health Advocate
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Sep 2019 - Present
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Baltimore, Maryland Area
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Freelance Multi Media Consultant, Writer, Video Producer
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2015 - Present
Works with small business owners and non-profits to promote products, explain services, attract new customers and fans by analyzing existing websites and social media pages. Develops strategies for improved content and branding based on business needs and goals across all media platforms.Coaches nationally recognized professionals in oral presentation skills, resume and CV writing and public relations messaging.
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Producer/Writer
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2013 - Present
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MedStar Good Samaritan Hospital, Center for Successful Aging
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Baltimore, Maryland Area
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Outreach Representative
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Sep 2018 - Sep 2019
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Baltimore, Maryland Area
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Baltimore Corps
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Baltimore, Maryland Area
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Fellow
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Aug 2018 - Aug 2019
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Baltimore, Maryland Area
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SG Multimedia & IT Services LLC
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Washington D.C. Metro Area
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Executive Producer of Video Division
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2015 - 2016
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Washington D.C. Metro Area
A versatile, seasoned visual and oral communicator, with a background in video production, award winning producer/writer SGMIT Executive Producer Rebecca Peterson is a master at storytelling, planning, conceptualization, execution and coaching for multi-member, time-limited oral presentations.
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ORION MEDIA LOGISTICS, INC.
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Washington D.C. Metro Area
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Consultant
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2013 - 2015
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Washington D.C. Metro Area
Wrote effective copy for marketing and public relations for a corporate website.
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CBS News 60 Minutes, 60 Minutes II, Sunday Morning
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Washington D.C. Metro Area
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Producer & Associate Producer
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2005 - 2013
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Washington D.C. Metro Area
Developed and produced stories for CBS News broadcasts. Critiqued, fact-checked for accuracy and rewrote scripts. Wrote, reviewed and edited for clarity, logic, and consistency memoranda, background briefs and guidance documents. Tailored language to diverse national audience and interpreted complex material and translated science and technical terminology into language that is easily understood, accurate, objective, and consistent with the highest journalistic standards. Performed in-depth research, confirmed sources, verified facts, dates, and statistics and proofread for spelling, grammar and punctuation scripts, memoranda, briefing, letters and other documents distributed to the public.
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CBS News
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Washington D.C. Metro Area & New York, New York
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Associate Producer
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1986 - 2013
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Washington D.C. Metro Area & New York, New York
Advised, provided briefings, written updates throughout the pre-production and production period to senior leadership.Excellent oral communication and strong interpersonal skills utilized in collaborating with production team on multiple productions. Consistently juggled multiple story projects at various stages of research, development and production and editing simultaneously. Communicated in writing to superiors, sources, and government officials in readable and informative memos, letters of inquiry and proposals.Trained more than twenty interns in writing and journalistic techniques used to both report and convey factual information clearly in the style originated by and synonymous with 60 Minutes and now used by every other television newsmagazine. Advised and assisted less experienced staffers in learning effective reporting and communication techniques.Planned, hired and coordinated staffing, responsible for logistics for events including panel discussions, large meetings and interviews (including complex multi-subject group interviews) and video shoots both in the U.S. and internationally. Successful budget formulation and execution used to oversee television budgets ranging from $30,000 to $100,000. Used balanced judgement and initiated strategies to maximize resources, mitigate risk and delivered on-time, high-quality work within budget.Accomplished on-the-spot problem solver with proven ability to meet tight deadlines.
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Education
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Indiana University Bloomington
Bachelor of Fine Arts (B.F.A.), Painting -
Queens College
Master of Fine Arts (M.F.A.), Fine and Studio Arts
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Industry Focus. “Broadcast Media”
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