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Rebecca McShane is a seasoned retail executive with a proven track record of driving innovation and customer-centricity in the UK market. Most recently, she led the Visual Merchandising function at Seaweed Generation, spearheading the award-winning new store format roll-out and leveraging data to drive decision-making. Prior to this, McShane held senior roles at EE and BT Group, where she delivered brand campaigns, product launches, and strategic activations for key partners, and drove performance of the Scotland region's customer metrics. Throughout her career, McShane has demonstrated expertise in team leadership, recruitment, coaching, and development, with a strong focus on customer experience and market trends. She holds a Bachelor of Arts degree from the University of Strathclyde and has honed her skills in languages, including English. With extensive experience in the UK retail sector, McShane brings a unique blend of creativity, analytical thinking, and business acumen to her executive roles.

Experience

  • Seaweed Generation
    • Glasgow, Scotland, United Kingdom
    • Office Manager
      • Jun 2024 - Present
      • Glasgow, Scotland, United Kingdom

  • EE
    • Glasgow, Scotland, United Kingdom
    • New Stores Merchandising & Events Manager
      • Mar 2023 - Apr 2024
      • Glasgow, Scotland, United Kingdom

      Leading the Visual Merchandising function during our award winning new store format roll out, bringing innovation to our stores and getting more products into customers hands. Working closely with Retail Marketing and Store Design to create customer-centric stores with innovative merchandising solutions. Using data to drive decision making, ensuring stores evolve to stay interesting to customers and to meet their needs.

  • BT Group
    • Glasgow, Scotland, United Kingdom
    • Visual Merchandising Executive
      • Mar 2021 - Mar 2023
      • Glasgow, Scotland, United Kingdom

      Delivering brand campaigns, product launches and strategic activations for key partners including Apple, Meta and Samsung. Producing high quality Visual Merchandising guides for the retail estate of over 600 stores. Working to reduce our impact on the planet through deliberate use of materials and implementation of recycling and repurposing.

    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Customer Lead Manager
      • Jan 2018 - Mar 2021

      Driving the performance of the Scotland region's customer metrics forward, through coaching and development of Store Leaders, ensuring delivery across all customer KPI's. Responsible for the management of customer complaints and feedback. Analysing all customer data to identify areas and opportunities for growth.

    • Retail Store Manager
      • Nov 2015 - Mar 2021

      Leading a team of up to 15 advisors to deliver an award winning customer customer journey, achieve all store KPI's and to deliver against P&L targets. Recruitment, coaching and developing of team members to deliver their potential and to achieve their career goals. Analysis of competition, and of market trends to ensure conistent success. Management of all store stock, merchandising and Health & Safety.

    • Assistant Store Manager
      • Nov 2014 - Nov 2015

    • Senior Sales Advisor
      • Sep 2012 - Nov 2014

    • Sales Advisor
      • May 2007 - Sep 2012

Education

  • 2007 - 2010
    University of Strathclyde
    Bachelor of Arts (B.A.), English Language and Literature, General

Suggested Services

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Industry Focus. “Technology, Information and Internet”

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