Experience

• 

  CASSON

  • Toronto, Ontario, Canada

  • E-commerce Manager & Solutions Architect

    • 2020 - Present
    • Toronto, Ontario, Canada

    Approaching systems and services through the lens of relationships and empathy, bringing a customer-centric focus to product management and design. Emphasizing value creation for customers and businesses by delivering meaningful solutions and exceptional experiences. Shaping product strategies and roadmaps based on research methodologies and data-driven insights to prioritize user engagement and satisfaction. Demonstrating strong organizational skills and expertise in implementing efficient systems, resulting in streamlined processes and effective project management.

• 

  Calica Studio

  • Toronto, Canada Area

  • Principal and Co-Founder

    • 2012 - Present
    • Toronto, Canada Area

    Collaboratively developing and producing seven seasonal textile collections while ensuring seamless management of international supply chain logistics. Licensing collections to third-party manufacturers and retailers to expand reach and impact. Garnering recognition through notable appearances in prominent design shows and publications, showcasing the brand's exceptional craftsmanship and design expertise.

• 

  Freelance

  • Toronto, Ontario, Canada

  • Graphic Designer

    • 2018 - Present
    • Toronto, Ontario, Canada

    Provides comprehensive document design and layout expertise, web design, impactful presentation design, compelling content design, visually engaging data visualization, and professional photography. Organizing and communicating information through design to deliver creative solutions that effectively communicate client messages and enhance visual presence. Using a collaborative approach and ability to adapt to diverse project requirements have resulted in successful outcomes and client satisfaction.Notable Clients:Art Gallery of Nova Scotia, Graphic Design / Data VisualizationAffordable Housing Needs Public Engagement Report, The Province of Nova Scotia, Graphic Design / Data Visualization CoLab Consultants, Graphic Design / Data Visualization / Deck DesignOmar Gandhi Architects, Graphic Design / Data VisualizationCalifornia Closets, Pitch Deck Template DesignUNICEF Canada, Document Design Heartbreakers Pizza, UX Design / Graphic Design

• 

  iMagic Glass

  • Product Design Lead

    • 2017 - 2020

    Focusing on human-centered sales, client relations, design and marketing, prototyping and production.Relaying both design and production knowledge to Architects and Designers internationally through educational presentations and one-on-one consultations. Office responsibilities include creating the brand identity and language, designing and producing all internal and external marketing materials, web and social media content, product and installation photography for the company. Working on product development and prototyping, sample production and design logic.

• 

  Mjölk

  • Toronto, Canada Area

  • Digital Content Manager

    • 2015 - 2017
    • Toronto, Canada Area

    Creation of photography, product styling, promotional materials, visual and written communications for newsletters, social media, and blog posts, media outreach and client relations.

• 

  Eggplant Productions

  • Toronto, Canada Area

  • Reception and Client Services

    • 2011 - 2012
    • Toronto, Canada Area

    Daily office management and direct assistance to company Partners, clienthosting and service, filing of client content, graphic design work,food and drink preparations for company events, creation and upkeep of social mediaplatform.

• 

  The Robert Allen Group

  • Toronto, Canada Area

  • Fabric Librarian

    • 2010 - 2011
    • Toronto, Canada Area

    Assisting clients with Robert Allen materials, all communications and general inquiriesfor the trade showroom, complex alphanumeric categorization of fabrics, maintenanceand organization of fabric library, timely completion of all client requests and orders,responsible for all mail and courier coordination.

• 

  L.A. Pai Gallery

  • Ottawa, Canada Area

  • Gallery Assistant

    • 2007 - 2010
    • Ottawa, Canada Area

    Customer service, artist relations, research on established and emerging artists, originalwritten content for the website, design of promotional materials, creation of culturalinstitutions database, curatorial and display tasks, general inquiries from both artistsand clients.