Experience

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  Marketing Works...Imagine That!

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Marketing Goddess

    • Feb 1998 - Present

  • Marketing Goddess

    • Feb 1998 - Present

    It's true: Marketing Works...Imagine That! It's proven even day with the graphic design and copywriting work I do for my clients. MWIT is small boutique firm offering logo development, branding, print and web collateral design. If you want to get your business noticed...call the Marketing Goddess today!

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  2 Girls Can Publishing

  • Freelance Illustrator

    • Feb 2016 - Present

  • Partner/Creative Director/Illustrator

    • Apr 2016 - Jul 2018

    Auto flush toilets have always been a struggle for autistic and sensory sensitive children. As a matter of fact, the other "girl" in 2 Girls Can Publishing, Angie Gall, has a daughter who is frightened of auto flush toilets. As Angie talked to other people about this, she realized that there are a lot of kids who are afraid of these horrible things. Hence the creation of Captain Andy and the Magic Eye Patch! This book, developed by the very talented writer Angie Gall and me, follows Captain Andy as he learns to use his Magic Eye Patches to cover the "red eye" of public toilets. Check out our book and Magic Eye Patches by visiting Captain Andy's Magic Eye Patch or http://etsy.com/shop/2girlscanpublishing.

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  Marketing Works...ImagineThat!

  • Northwest Ohio

  • Owner and Marketing Goddess

    • Feb 1998 - Present
    • Northwest Ohio

    We are exposed to about 7,500 marketing messages a day. To keep our sanity, we ignore 95% (or more) of the marketing messages which surround us. My marketing strategies help you stand out from the crowd, and grow your business while making a profit through your marketing initiatives! Great results have been garnered through my work with: • Logo Development • Publication Management • Brand Management • Direct Mail • eBlasts and eNewsletters • Website Development I'm also known as an excellent public speaker and welcome the chance to talk with your teams about:• Marketing is the Root of All Income • Micro Marketing: Mighty Marketing • Marketing Outside the Box • Referral-based Marketing Magic • Marketing SMART to Women Boomers • The Power of Thank You • Niche-ing Down - Identifying Your Target Market • ABC Clients: Reviewing the Past to Prepare for the Future • Crafting Your Marketing Message • Marketing for Small Business • Marketing for the Growing BusinessLet's talk about how I can help you grow your business.

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  The Sales Purse

  • Toledo, Ohio Area

  • Co-Founder & Creative Director

    • Sep 2013 - Oct 2015
    • Toledo, Ohio Area

    The Sales Purse was a monthly digital magazine dedicated to sharing sales secrets and lifestyle tips for women in sales and women business owners. Jennifer Alford and I founded the magazine in fall 2013, with Jennifer serving as Editor-in-Chief and I wrote, designed and produced the publication. The Sales Purse helped women stress less, sell more, and master their dreams. Due to business growth in other areas, The Sales Purse has ceased production.

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  Rumba Direct

  • Creative Director

    • 1995 - 1998

    Served as one-person creative department for small advertising agency. Focus on web development and results-driven direct mail programs.

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  The College of Saint Rose

  • Director of Advertising and Public Information

    • 1989 - 1995

    Helped to increase enrollment for undergraduate, graduate and adult and continuing education students. Saw consistent double digit growth in undergrad enrollments during my tenure. Previous to my joining the college, 10 other directors had held the position in 10 years. I knew if anyone could fix the department I could. Why? Because of my broad experience in graphic design, marketing and public relations.Marketing budgets were very slim. We instituted bi-annual publications of major recruiting pieces for both the undergraduate and graduate programs. This afforded us the opportunity to position the school's diverse programming options more aggressively. At the time, The College of Saint Rose was one of 16 major institutions of higher education in a 30-minute radius of Albany, NY.Best memory: having to "discipline" actor Tony Randall.

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  Sawchuk, Brown Associates

  • Graphics Manager

    • 1987 - 1989

    I managed the graphic design department of this bustling PR firm. I was in charge of designing newsletters, brochures, signage and various other print collateral projects. Managed another staff member and managed multiple projects a fast, deadline-driven environment. Location: Albany NY.

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  Coldwell Banker - Cincinnati

  • Director of Advertising

    • 1985 - 1987

    As Director of Advertising, I handeled all of the advertising for our 24 branch offices. I managed a multi-million dollar advertising budget. We innovated the use of a double-truck weekly ad in the Cincinnati Enquirer where we integrated neighborhood overviews and local builders into a traditional ad. By marrying PR with traditional classified advertising we became a leader in each of our branch areas. (FYI, this is the year that desktop publishing debuted. I talked our executive team into saving $70,000 in typesetting fees (of our community guide for people relocating to the Cincinnati marketplace) if they'd just invest in a $40,000 computer system for me. Not only did we create a publication that was much more sophisticated than the previous edition; the computer system tripled our output and slashed our outsourcing budget dramatically. In fact, the computer and software paid for itself in three months time if you don't count the initial project we brought it in for.

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  The Downtown Council of Cincinnati

  • Marketing Coordinator

    • 1984 - 1985

    As the marketing coordinator, I was in charge of designing and writing a monthly newsletter; handling all of the graphics and some PR for numerous special events we hosted for the citizens of Cincinnati. While there, I was able to meet the Beach Boys, Donny & Marie, Crystal Gayle, Mark Harmon and a number of other stars. One of my favorites was the evening when I met Mr. Whipple (of Charmin) fame. Ask me about this sometime!

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  The Write Design

  • Freelance Designer/Writer

    • 1983 - 1984

    Located in Des Plaines, IL I freelanced for a number of small businesses. Largest client: Federal Signal in Chicago. FYI, this was back in the days where typesetting was outsourced and we created camera-ready art by cutting and pasting the typeset gallies.

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  Peat Marwick Mitchell & Co-Partners (now KPMG)

  • Editor

    • 1981 - 1983

    Worked at 3 Wacker Dr, Chicago. Wonderful job just out of the gate. Learned the power of a in-house creative department. Honed my writing, editing skills.

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  Genoa Quarry

  • Lifeguard, Swim Instructor

    • 1973 - 1980

    Worked summers at the Genoa Quarry. I saved 30 people from drowning throughout my 7 years as a life guard - that doesn't include any kids enrolled in swim lessons! The Genoa Quarry is THE BEST place to swim. Deep fresh waters, tons 'o fun. Asked for my first pay raise while I was there. My salary zoomed from $1.75/hr to $3.20! Lesson learned: Don't be afraid to ask! :)