Experience

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  Tractor Beverage Co.

  • United States
  • Food & Beverages
  • 1 - 100 Employee

  • Senior Customer Marketing Manager, Commercial

    • Feb 2024 - Present

  • Associate Brand Manager

    • Aug 2022 - Feb 2024

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  Wpromote

  • Freelance Graphic Designer

    • Apr 2022 - Aug 2022
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  Martin Wine & Spirits

  • Marketing + Brand Director

    • Aug 2019 - Aug 2022

    • Gauged brand awareness by using metrics to improve ROI• Managed and coordinated all design, advertising, digital/video and marketing campaign efforts for general brand and in-store events• Curated, executed and managed content creation• Developed and designed digital marketing strategies through reviewing sales promotions, tracking trends and monitoring competition• Managed budget, reviewed expenditures, controlled outsourcing• Advised marketing approaches with retail management, purchasing managers, and Chief of Operations• Managed company website by updating information, tagging key products according to scheduled promotions and campaigns, observing sales trends, troubleshooting user experience errors, and designing graphics

  • Brand Manager + Lead Graphic Designer

    • May 2018 - Aug 2019

    • Refreshed the company’s overall brand and identity for both retail and wholesale• Designed and developed packaging, labels, print & digital graphics, and in-store signage• Directed photoshoots and edited photos for both print and digital content• Created regularly scheduled emails for all markets• Curated, designed content and managed social media platforms

  • Graphic Designer + Marketing Assistant

    • Mar 2017 - May 2018

    • Developed print and digital graphics for monthly promotions• Designed and strategized print and digital advertisements• Regulated social media channels by posting, observing analytics and interacting with users• Created and updated monthly promotional signage for all brick and mortar stores• Coordinated photoshoots with Marketing Manager and edited photos

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  Madewell

  • United States
  • Retail Apparel and Fashion
  • 700 & Above Employee

  • Sales Associate

    • Aug 2015 - Jun 2021

  • Keyholder/Events Manager

    • Sep 2014 - Aug 2015

    • Performed essential duties, supervised employees and promoted optimal service to create seamless experiences for customers• Monitered sales performance and competition to reach sales targets and boost brand awareness• Coordinated in-store events that support community interests while building store client base

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  Winter Circle Productions

  • Freelance Graphic Designer

    • Jul 2016 - Jul 2017

    • Localized and created custom ad-mat designs for live music shows in New Orleans• Produced design, customizing style to reflect each musician, event type and genre

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  Sodexo

  • Tulane University

  • Graphic Designer & Marketing Coordinator

    • Sep 2015 - Aug 2016
    • Tulane University

    • Designed and curated marketing materials for events and promotions to support Tulane Dining Services• Worked directly with Tulane’s Assistant VP, Customer Relations & Staff Support on marketing campaigns focusing on dining services and nutrition support for student body• Assisted in renovat...

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  J.Crew

  • United States
  • Retail Apparel and Fashion
  • 700 & Above Employee

  • Acting Lead Keyholder

    • Jun 2014 - Sep 2014

    • Worked with the Store Director in managing team and overall operations at J.Crew in Lakeside Mall• Responsible for opening and closing operations of the store and sending daily reports• Consulted with customers on the latest trends, assisted with fittings and stylings• Processed shipments and maintained product + merchandise displays• Supported loss prevention goals by monitoring shopping behaviors and maintaining accurate counts in registers• Assisted associates with handling customers, customer calls, and monitoring sales in a fast-paced environment

  • Sales Associate/Visual Support

    • Apr 2011 - Sep 2014

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  Sucré New Orleans

  • Graphic Design Intern

    • May 2013 - Aug 2013

    • Worked with the Visual Brand Manager to design signage, packaging, brochures, and digital + print advertisements