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Reagan White is a seasoned media professional with extensive experience in digital media, radio broadcasting, and video editing. She has held various roles in MediaWorks NZ, including Content Director, Music Director, and Assistant Content Director. With a Bachelor of Broadcasting Communications degree from CPIT, she has developed a strong background in creating and maintaining original digital audio content, managing radio stations, and developing music strategies. Reagan has also worked as a voice over artist and has experience in operational management, scheduling, and technical operations. She is proficient in English and has native or bilingual proficiency.

Credentials

  • Bachelor of Broadcasting Communications
    -

Experience

    • New Zealand
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Content Director - channel X
      • Feb 2024 - Present

    • rova Content Director
      • Apr 2022 - Present

      - Leading the rova content team and collaborating with programmers, creators & talent from Mediaworks and our partners to create and maintain original, high quality, commercially viable digital audio content - live and on demand- Responsible for day to day management of the rova app platform, and ensuring health of digital radio streams to third party platforms, Alexa, TuneIn, to ensure maximum audience reach- Working alongside a strong Mediaworks product and delivery team to inform and influence product/app design, feature set and content delivery architecture

    • Content Director - Mai FM
      • Jan 2021 - Apr 2022

      - Set station content, music, promotional and online strategies and ensured these were executed through all channels. - Coached & managed network talent - Devised & executed promotional concepts to grow audience engagement & meet client objectives.- Prioritized target audience performance (all people 15-34) to maintain market leader position- Grew Mai weekly listeners to 470,400 - the largest audience in the station's history.

    • Assistant Content Director - The Rock
      • Feb 2017 - Dec 2020

      - Responsible for building on-air clocks and responsible for scheduling Rock Network music logs.- Work with on-air talent to develop show content and strategy, coach and develop new talent- Work closely with the Content Director to develop and implement the music and content strategy to deliver ratings results.- Work with the Content Director to manage all station operations.- Write and implement station imaging to enhance station sound and meet client briefs- Work with promotions/marketing departments to bring station promotions to life- Manage outside broadcasts, live performances, and troubleshoot on-air technical issues- Execute music research

    • Music Director All Platforms - The Edge
      • Mar 2016 - Feb 2017

      The Edge is the #1 radio network in New Zealand with more than 660,000 people tuning in each week. The Edge TV grabs the eyes of over 1,000,000 viewers each week.I am responsible for the music for both The Edge Radio and TV products, working with the core product team to ensure the brand continues to dominate. My responsibilities include:- Programming daily radio and TV music schedules- Implementing radio and TV clock and music strategies- Conducting and analysing weekly and quarterly music research- Maintaining positive and productive relationships with local and international record labels- Arranging and co-ordinating interviews for all shows and platforms- Monitoring music and content trends through sales and streaming data, and competitor analysis- Radio and TV talent development- Maintaining radio and TV music databases- Maintaining Edge TV graphics database- Maintaining Edge TV EPG

    • Music Director - Edge TV
      • Mar 2016 - May 2016

    • Voice Over Artist
      • Nov 2019 - Present
      • Auckland, New Zealand

      Commercial voice over artist specialising in upbeat, retail and character reads.

    • New Zealand
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Assistant Content Director - The Hits
      • Sep 2015 - Feb 2016

    • Operations Manager - ZM & Flava
      • Jan 2015 - Sep 2015

      Operational management of ZM & Flava Networks, assisting content teams and ensuring radio stations are on air, online and on top of their game.- Responsible for scheduling ZM music logs- Responsible for the day-to-day functioning of studio technology- Managing outside broadcasts- Maintaining the broadcast integrity of nationwide ZM & Flava networks and successful resolution of technical outages.- Working closely with the Content Directors & Assistant Content Director to ensure desired on-air sound is delivered through appropriate imaging- Co-ordinating ZM & Flava digital content, ensuring a reflection of the on-air product and brand, and exceeding targets across all platforms.

    • ZM News Presenter - Fletch, Vaughan and Megan
      • Apr 2014 - Sep 2015

      News presenter for ZM breakfast show - Fletch, Vaughan and Megan 6-9am weekdays

    • ZM Programmes Assistant
      • Feb 2014 - Dec 2014

      Building daily music schedules for the ZM Night Show, the ZM20 on Juice TV, and backing up the Assistant Content Director with ZM music logs when required. Other tasks are varied and often unique; setting up live audio for in-studio performances, coaching other youth brands newsreaders, and quite often graphic design, providing support for the NZME. marketing team.I also oversee the setup and collation of results of music research for NZME. Radio brands ZM, Flava, Hauraki, The Hits and Coast.

    • ZM & Flava Digital Media / Announcer
      • Jan 2011 - Jan 2014

    • Promotions
      • Feb 2009 - Dec 2010

Education

  • 2009 - 2010
    CPIT (Christchurch Polytechnic Institute of Technology)
    Bachelor Of Broadcasting Communications, Radio
  • 2004 - 2008
    Botany Downs Secondary College
    NCEA level 3

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Broadcast Media Production and Distribution”

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