Experience

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  Toptal

  • United States

  • Freelance Marketing Consultant

    • May 2019 - Present
    • United States

    Global business leader successful in envisioning and swiftly executing international market opportunities from concept to multi-million dollar sales and marketing plans. Top-flight performance ranges from managing strategic planning and partner relationships across integrated communication platforms to integration into overall solution plans.

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  Hewlett Packard Enterprise

  • Phoenix, Arizona Area

  • Specialist-Technology Services

    • Feb 2016 - Present
    • Phoenix, Arizona Area

    Technical Services ConsultantLed all sales activity for technical services offerings to major commercial accounts in the greater Arizona territory including hardware/software maintenance renewals, consulting services and event driven services. Negotiated, influenced and closed complex deals for Data Centers, Security, Cloud and other professional service requirements

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  Symantec

  • United States
  • Software Development
  • 700 & Above Employee

  • Principal, Vertical Market Strategy, Insights, Planning, and Analysis

    • Sep 2013 - Jan 2015

    Led and developed global market plans and strategic alliance direction insights for sales and execution for select vertical markets. Provided insight and analysis on emerging technology and market trends that affected corporate direction and new revenue streams. • Led on-going planning and development for emerging Software Defined Network and Network Function Virtualization (SDN/NFV) architecture for Telco market with emphasis on alliance building.• Developed and led Internet of Things (IoT) planning and corporate strategy including key target partner selection for solution packaging and development. Created assessments and insights to analyze three key verticals, emerging requirements, and how they aligned with Symantec’s existing products or plans. Recommendations were adopted, with significant industry impact: Internet of Things (IoT) became a core part of the corporate strategy. Continuous Monitoring (CM) adopted by the public sector vertical and adjacent markets. Software Defined Network (SDN) and Network Function Virtualization (NFV) adopted

  • Director, Communication Service Providers, Global Industry Solutions Marketing

    • Feb 2009 - Aug 2013

    Developed and led global marketing strategy and plans for the Telecom Vertical including Next Generation Network (NGN) and emerging areas like Cloud, Mobile and IoT. Targeted strategy at increasing revenue with existing customers and penetrating underserved key geographies.• Instrumental with establishing credibility and relevance in key parts of the NGN market in Telecom with early wins and new solutions that opened a new market with high growth potential.• Exceeded 100% of sales quota each year by executing NGN sales, marketing, and alliance plan.• Implemented all agreed sales and marketing plans interlocking with sales and business units.• Analyzed market and customer insight intelligence and developed CEO Telco strategy. • Developed and executed vertical market specific propositions for focused solutions and alliances.• Developed industry solutions and partner plan for Executive Committee investment consideration. • Founding Member of Cellular Telephone Industries Association (CTIA) Cyber-Security working group.

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  IBM

  • Business Development Executive, Green Data Centers

    • Apr 2008 - Apr 2009

    • Lead all Business Development efforts for Green and Sustainability efforts for Energy and Utility market in North America• Execute tactical and strategic sales leveraging direct sales to Utilities, monetizing carbon credits, while working with their Energy Efficiency departments to drive energy efficiency in their customer baseAccomplishments Achieved 136% of quota for green data center related sales increasing IBM’s presence in key Utility accounts Developed a “Sell with” plan to assist Utilities in achieving their energy efficient mandates  Developed Energy and Efficiency portfolio for proliferation of Green solution in Utilities Created and ramped up a newly formed team focused on Green and Sustainability

  • Marketing Program Director, Systems and Technology Group

    • Oct 2006 - Apr 2008

    Power Marketing Program Director, Systems and Technology Group•Lead all IBM Power and Power.org related activity in the Greater China Region to enhance adoption of Power Architecture and to grow the local Power ecosystem•Manage and develop marketing strategies that grows the Power Architecture in the Greater China Region •Lead the overall IBM AP Power and Power.org activityAccomplishmentsDrove the Second Annual Power Design Contest for Universities in the Greater China Region resulting in a 300% increase in participation (http://youtube.com/watch?v=TQzqG-Xhx8w)Developed Power.org local chapter in China to promote localizationLed the first Power.org Communication Day within the AP region reaching more than 100 executives and engineers including Samsung, Sony, SMIC and others

  • Global Marketing Executive, Service Delivery Platforms

    • Jan 1995 - Dec 2006

    • Lead all Communication Sector and Brand marketing activities that drive demand for our industry solution architecture SDP, SPDE.• Manage Industry strategies, growth opportunities, portfolio and sector execution to achieve annual revenue targets. • Drive marketing operational excellence through implementation of Marketing Leadership Blue PrintAccomplishments Helped create the Telecom Industry Network, a group of strategic ISV’s and Network Equipment Providers that support the SPDE initiative. Assisted in the creation of an SDP board encompassing all brands and geographies that are affected by the SDP plans and directions. Used to communicate market dynamics and insights. Developed SPDE into a global multi-billion dollar business encompassing: HW, SW and Services

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  Digital Equipment Corporation

  • Strategic Account Manager

    • 1981 - 1999

    Digital Equipment Corporation Strategic Account Manager (Bellcore) •Managed the deployment of large BSS/OSS projects to various RBOC’s. Projects including MARCH and NMA. Achieved DEC 100 club each yearOpened new areas within RBOC accountsDigital Equipment Corporation Sales Unit Manager •Managed large group of sales and support professionals in pursuit of sales at major Fortune 500 accounts in the Westchester, New York area. Achieved Top Dec each year (100% club for managers)Achieved DECathlon ( top 10% of sales managers)Opened several new accounts Digital Equipment Corporation Sales Executive •Chartered with opening new accounts and introducing High Performance Clustering and Ethernet Networking as a corporate standard. Achieved DEC 100 each year (100% club)Achieved DECathlon ( top 10% of sales force)Introduced and announced several key products and initiatives