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Raymond Cw Cheng is a seasoned supply chain professional with over 40 years of experience in FMCG business, specializing in operations management, environment, and new business development. He has held various leadership positions in multinational companies, including General Manager, Supply Chain Director, and General Manager, and has worked in Asia Pacific, especially in China. He holds a Master of Science degree in Production Engineering from Aston University and a Higher Diploma in Mechanical Engineering from Hong Kong Technical College.

Experience

    • General Manager Supply Chain -Environment
      • Jan 2008 - Jul 2010

      Main AccountabilitiesFormulate Swire Beverages environment strategy and action plans. Set up EHS standards and practices for the whole groupEnhance Environment, Health and Safety organization in all bottling plant operation; Provide technical guidance and lead application of best practices at all bottling operations in the area of environment protection esp. energy efficiency, PET bottle recovery and plant expansion Train and retain EHS personnel in the organizationEnsure compliance with all government environment regulations and influence if possible the relevant regulations and ordinance.

    • Plant Operations Director
      • Jun 1996 - Jan 2008

      Main AccountabilitiesLead the whole supply chain from material sourcing, Demand and Operation planning, Environment/Health/Safety compliance, plant/building engineering, QA, manufacturing, warehousing/distribution, sales equipment maintenance and export Providing guidance and support to Taiwan operations as deemed necessaryLead major projects like Octopus vending, reverse vending for PET bottle recovery and plant expansion Lead new product development like Taikoo Evaporated Milk other than Coca-Cola linesHire, train and groom successorParticipate in new acquisition like Health Work purchase

    • Supply Chain Director, Beverage (Gatorade)
      • Mar 1994 - Jun 1996

      Main AccountabilitiesLed and concluded negotiation of two operating bottling units in China; a majority owned beverage joint venture in Shanghai and a wholly foreign-owned enterprise in Guangzhou Economic Technical Development District. The WFOE is the first of its kind approved and granted to an international brand soft drink in China with preferential treatment in export, tariff free importation of equipment and land usage fee in 1995.Set up and successfully ran a state-of -art hot fill bottling operations in Shanghai JV within 12 months from date of negotiation startSet up full supply chain organization in China East and South with adopted policies and standard operating proceduresHired, trained and developed a 100% locally run Shanghai JV supply chain organization.Worked with licensee in Korea and Japan to launch Snapple and GatoradeEstablished 95% local raw and packaging material supply in China meeting the stringent Gatorade and Snapple quality standardsObtained all licenses such as health, label, sales and production permits in time before launch by March 95Recommended and developed forward looking strategies, annual and quarterly plan and forecasts

    • General Manager
      • Jan 1993 - Oct 1993

      Main AccountabilitiesManaged Kraft General Foods' Maxwell House brand coffee joint venture in China to meet overall P & L and other strategic objectives including the manufacturing, sales and marketing and new business expansion. Year to date sales were up 50% versus previous year whilst plant output was raised to 167% of the rated capacity due to productivity gain. TQM was fully implemented. The short tenure was due to family pressure to return to rejoin family back from Australia.

    • General Manager
      • Aug 1988 - Jan 1993

      reporting directly to PepsiCo HQ in New York StateMain AccountabilitiesManaged both Pepsi's wholly owned concentrate operations and joint venture concentrate business meeting company strategic vision.Interfaced and negotiated with PRC regulatory agencies and Customs Office to resolve the touchy caffeine and concentrate quota issuesSupported Division franchise operations with quality assurance, counter trade activities, financial planning and treasury operations as well as personnel trainingDeveloped gold standards in Total Quality Management for worldwide benchmarking1984 July to 1988 October, initially as Engineering/Operations Manager PRC and later

    • as Associate Operations Manager
      • Jul 1984 - Aug 1988

      Planned and executed engineering and manufacturing support for established and projected joint ventures in PRC and Asia/Pacific. Single-handedly built and started up Tang powdered beverage drink plant in Tianjin in 1985, Tapioca Starch plant in Dongguan in late 1984 and Maxwell House coffee plant in Guangzhou in 1986. Was awarded President Award in the year of 1988 for outstanding achievement in getting business startup in PRC.Took part in marketing and sales planning and execution in launching Tang in China in 1985Participated in PRC and Asia Pacific business development projects and negotiation.1979 September to 1984 July, initially as Installation and Service Engineer and later

    • Senior Sales Engineer
      • Sep 1979 - Jul 1984

      Marketed APV and its associates' food, chemical processing and refrigerated plants to clients in Hong Kong, China, Taiwan, Korea and Asean countries.Co-ordinated design, installation, commissioning as well as after sales support in Asia1973 October to 1979 September, initially as Assistant Group Industrial Engineer in Business Development Section of Dairy Farm Group and later promoted to Assistant Factory Superintendent in Dairy Farm's dairy manufacturing unitMain AccountabilitiesSupervised Dairy Farm's ice cream, dairy and cultured product production department.Took part in new product development programs.

    • Assistant Engineer
      • Sep 1970 - Sep 1971

      Responsible for toy project development from conceptual stage to commercial pilot run. The main project lines were Hot Wheel and Barbie Toy. Left on September 91 to pursue postgraduate study in University of Aston in UK.All in all, I had nearly 40 years experience working in Asia Pacific especially in China in FMCG business specializing in operations management esp. in supply chain of food business, environment and new business development.

Education

  • 2009 - 2009
    CMVP awarded by Association of Energy Engineers
    Certified Measure and Verification Professional, Energy performance measurement
  • 1971 - 1973
    Aston University
    M Sc., Production Engineering
  • Hong Kong Technical College
    Higher Diploma, Mechanical Engineering

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