Okay, let’s tackle this. So Ray has 34 years of experience, which is a long time. His experience in product development, project management, and sales management is valuable. However, his experience is in a specific industry (chemicals) and in a specific role (lab technician). His skills are also quite broad, which can make it harder to estimate a rate. Considering his experience and skills, I would estimate his rate to be around $75 per hour, which is on the lower end of the scale. This is because his experience is not in a high-demand field like tech, and his skills are not as specialized as those of a software engineer or data scientist.