Okay, let’s tackle this. So Ravi has a mix of skills that are in demand, but not extremely rare. He’s got experience in start-ups, which is valuable, but not typically the most lucrative. Digital marketing and social media are in demand, but rates vary widely depending on the industry and location. New York is a big market, so rates might be higher than average. Considering his skill set and experience, I'd estimate his rate to be around $125 per hour, which is on the lower end of the scale for digital marketing professionals in NYC. This is because some digital marketing managers can charge upwards of $200 per hour, but Ravi's skills are more general and not as specialized.