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Bio

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Rasheeque Ibnu Abdul Latheef is a seasoned growth hacker and operations professional with 10+ years of experience in driving growth, process optimization, and team leadership. He has a strong background in marketing, product development, and project management, with expertise in data-driven decision making and user experience enhancement.

Experience

    • India
    • E-learning
    • 1 - 100 Employee
    • Growth Hacker
      • Jan 2020 - Present

      Responsibilities : - Generate and evaluate creative marketing ideas and strategies.- Experiment with marketing channels to identify the most effective ones.- Track metrics and KPIs, create regular reports for stakeholders.- Monitor unit economics and profitability to align growth initiatives with business goals.- Develop dashboards and analytics tools for data-driven decision making.- Build product and marketing integrations to enhance user experience and drive growth.- Analyze marketing and product analytics to make informed changes to strategy.Major Accomplishments :- Achieved positive Unit Economics - Optimised PPC campaigns for profitable ROI- Scaled marketing efforts by controlling CAC, improving profitability.- Created Sales funnels and understood key drop offs and set up campaigns to solve for those- Built marketing automations and systems, streamlining processes.

    • Operations Associate
      • Sep 2018 - Dec 2019

      Responsibilities : - Setting up new processes and guidelines for the operations department- Design and formulate the dashboard for clients- Assist in user research and product improvements based on customer feedback.- Experiment campaigns to ensure successful completion of the program.- Handling B2B Clients from onboarding to program completionMajor Accomplishments : - Successfully completed 33 projects with key players such as : Major Clients: PVR Cinemas, SPI Cinemas, Bosch, BEL, Ambuja Cements, Hindustan Unilever- Set up internal systems and dashboards for the operations team- Completed a CSR Project lasting 1 year with 3000+ students successfully

  • Mariah Solutions - Saudi Binladen Group
    • Jeddah Governorate, Saudi Arabia
    • Operations Engineer
      • Apr 2015 - Aug 2016
      • Jeddah Governorate, Saudi Arabia

      Responsibilities : - Project Management for inhouse dashboards and softwares involving Project Estimation , Design, Execution and Termination- Leading a team of developers and testers for successful completion of the projects- Formulating and creating reports based on client requirements- Using gantt charts and trello boards for project managementMajor Accomplishments : - Designed and developed ERP, Payroll and CRM systems- Successfully spun out a successful solution into an external product

Education

  • 2016 - 2017
    University of Leeds
    Master of Engineering - MEng, Engineering Technology and Business Management
  • 2010 - 2014
    Calicut University
    Bachelor of Technology (B.Tech.), Electrical, Electronics and Communications Engineering
  • International Indian School Jeddah
    Schooling

Suggested Services

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Industry Focus. “E-learning”

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