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Bio

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Raquel Price is a seasoned marketing professional with extensive experience in direct mail, integrated marketing, and account management. As Associate Account Executive at BDI, she successfully established direct mail campaigns, managed vendor schedules, and ensured timely mail drops. Her expertise spans print production, lettershop processes, and postal requirements. With a strong educational foundation in communications, Price has honed her skills in marketing strategy, digital printing, and print management.

Experience

  • BDI
    • Monrovia, California, United States
    • Associate Account Executive
      • Feb 2019 - Present
      • Monrovia, California, United States

    • Production Manager
      • Dec 2006 - Feb 2015
      • Glendale, Ca

      Worked closely with Account and Creative Teams to establish direct mail campaigns by creating a catalog that included all recommended direct mail campaigns.Worked closely with Procurement to determine the best cost savings on a direct mail campaign to develop the Client Pricing Grid.Responsible for communicating all job details and schedule to Print and Lettershop vendors.Responsible for reviewing and approving all QC print and lettershop qualityReviewed and approved color proofs for printing.Reviewed and approved variable data laser QC’s prior to lasering.Managed and maintained all external vendor schedules and internal schedules.Managed all data files from clients, processed data files in SalesForce.Reviewed and managed all internal orders from SalesForce for each monthly campaign.Reviewed and approved all insertion orders prior to inserting and stamping.Attended Press check and lettershop QC checks, traveled across the U.S.Responsible to ensuring all direct mail campaigns dropped in the postal system on time to meet the desired In Home Date.High knowledge of Postal requirements as well as freight schedule and costs for SCF/NDC.Extensive knowledge of print production process.Extensive knowledge of lettershop production process.Provided reports of mail tracking of when the percentage of mail was hitting the desired In Home Date.Accounts worked on:Salvation ArmyAmerican Red CrossFood BanksRescue MissionsSheriffs Association of AmericaNational Cancer InstitutesHabitat For HumanityParent Television Council

  • Rauxa
    • Costa Mesa, Ca
    • Production Coordinator
      • May 2004 - Sep 2006
      • Costa Mesa, Ca

      Worked closely with Account and Creative Teams to establish direct mail campaigns each month.Responsible for gathering all external costs on the campaign from the vendor. Worked with the vendor to meet desired budget.Responsible for communicating all job details and schedule to Print and Lettershop vendors by creating variable data callouts to pull from a variable text grid and data files.Responsible for reviewing and approving all QC print and lettershop qualityReviewed and approved color proofs for printing.Reviewed and approved variable data laser QC’s prior to lasering.Managed and maintained all external vendor schedules and internal schedules.Managed all data files from clients, reviewed all files before uploading to vendor.Reviewed and approved all insertion orders prior to inserting and stamping.Attended Press check and lettershop QC checks, local only.Accounts worked on:Verizon WirelessWashington Mutual

  • Primedia
    • Anaheim, Ca
    • Production Manager
      • Aug 2003 - May 2004
      • Anaheim, Ca

      Responsible for completing the magazine layout with the Editor each month.Created page layouts for all advertisements.Responsible for collecting all art files for the advertisements, reviewed and approved layouts.Responsible for providing art details to the Art Department to create a new advertisement for the client.Responsible for reviewing and approving the magazine layout before printing.

  • Wunderman
    • Irvine, Ca
    • Traffic Manager
      • Jan 2000 - Aug 2003
      • Irvine, Ca

      Responsible for creating internal schedule for each monthly campaign.Managed internal schedules timing from Creative team and Production Team.Managed and maintained internal schedule from creation of the job to mail drop of the job.Managed all internal approvals of each creative step of the campaign.Responsible for schedule all kick off creative meetings.Responsible for maintaining the job folder of the campaign.Accounts worked on:Lincoln MercuryJaguarLand RoverSony

Education

  • 1997 - 2000
    California State University, Fullerton
    BA, Communications
  • 1993 - 1996
    Citrus College
    Associate of Science (AS), Communication, General

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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