Experience

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  Saatchi & Saatchi Zurich

  • Sr. Art Director

    • Mar 2023 - Present

    Creating crossmedia advertising campaigns for multiple clients.

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  Havas, Publicis, Saatchi & Saatchi, MC2, Rufener Events(MCH), Jung von Matt, Serranetga, Rod, Farner

  • Zürich Area, Switzerland

  • Freelance Senior Art Director

    • Oct 2009 - Present
    • Zürich Area, Switzerland

    • Pop-up selfie experiences are very popular around the world. I brought the international phenomenon to Zurich by launching the first SelfieHouse in Switzerland. I added a special twist to the known concept by letting also brands host their experiences. The experiential marketing concept, which is also strongly connected to social media, received an overwhelming media response in Switzerland: NRJ, SRF, Top, Toxic, NZZ, SRF Radio & TV, 20min and many influencer reported about the new pop-up and reached over a million people. Beside the unique concept to also include brands as hosts of the experiences, I created and co-created multiple of the experiences and all visual designs.• I won multiple million dollar pitches for several agencies during freelance and full-time employment• An experiential live event to promote the new Samsung Galaxy phone at Zurich's main train station became and immediate online sensation live streamed on Youtube and on prominent news sites• An out of home campaign for Starbucks: Oversized tea-bags were placed all over in Switzerland and Austria were so popular that many were stolenAgency experienceHavas, Saatchi & Saatchi, Publicis, Farner (part of Fleishman Hillard), Jung von Matt, Rufener Events (MCH Group), MC-2 LA, PointBreakEvents and many moreClient experienceNetflix, Samsung, Orange, Starbucks, Julius Baer, Credit Suisse, Zurich Insurance, Scotch, Head, Bosch, Toyota and many more

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  BrunchHeaven

  • Zurich, Switzerland

  • Entrepreneur

    • Jan 2002 - Present
    • Zurich, Switzerland

    During all these years I have created and founded multiple start-ups in Zurich for which I created not only the brand, but also the whole visual appearance, on- and offline ad campaigns and pr stunts.Created and founded three successful start-ups:BrunchHeaven: State of the art brunch-delivery service (2020-today)PureEvents: Club event series (2002-2022)BrunchButler: State of the art brunch-delivery service (2008-2014)

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  METZGER ROTTMANN BÜRGE

  • Zurich, Switzerland

  • Sr. Art Director

    • May 2022 - Feb 2023
    • Zurich, Switzerland

    Creating crossmedia advertising campaigns for multiple clients.• Created a Selfie-Universe on top of mount Titlis along with other experiential marketing ideas• Created a mega billboard for Raiffeisen bank, displayed at the famous Zurich Paradeplatz• Created digital campaigns, websites for Schweizer Familie, Flims mountain area, Volg, Elektrolux

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  Company Factory

  • Zurich, Switzerland

  • Sr. Art Director

    • Dec 2020 - Mar 2022
    • Zurich, Switzerland

    Created cross-media advertising and branding ideas/concepts for established companies and upcoming start-ups to position them or their products within the market.

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  Pointbreak, Live-Marketing Agency

  • Zurich, Switzerland

  • Senior Art Director

    • Dec 2018 - Dec 2020
    • Zurich, Switzerland

    • Created event concepts for several clients such as Mall of Switzerland, SBB and Herbert Bike• Created the first of its kind selfie museum with integrated branding experiences. The SelfieHouse is an experiential marketing concept, which is also strongly connected to social media, received an overwhelming media response in Switzerland: NRJ, SRF, Top, Toxic, NZZ, SRF Radio & TV, 20min and many influencer reported about the new pop-up and reached over a million people. Beside the unique concept to also include brands as hosts of the experiences, I created and co-created multiple of the experiences and all visual designs. (see also my freelance section, since this idea was created beside work and then pitched to Pointbreak) • Designed several event related visuals such as all motivational quotes within the food hall at "Freiruum" in Zug or the visual appearance of the entire Selfie House.• Worked on many ongoing projects such as Fondue-Chalet, Oana, Bierwanderig or Wintergarten.

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  Farner Consulting AG

  • Zürich und Umgebung, Schweiz

  • Senior Art Director

    • Feb 2016 - Oct 2017
    • Zürich und Umgebung, Schweiz

    • Managed a team of 15 designers and art directors to work on multiple ad campaigns• Crossmedia campaign for MADE VISIBLE, won a Bronze EFFIE in the category Doing Good and also a Gold for the Cross Media Award in Switzerland - pitch win• 360 campaign for TGV trains including banners, billboards, e-boards, social media – pitch win• Mobile and social media centric campaign for Pfizer for a ticks-stitch vaccination product• Employer branding including films, website, for Switzerlands biggest insurance company Mobiliar• Event concept for the international opening of the Chaplin Museum in Lausanne – pitch win• Event concept for the launch of the new german ICE train – pitch win• Ad Campagin for SwissCaution a credit company that provides rent deposit when moving in. We created a key visual, commercials, website, social media – pitch win• Website for swisspost – pitch winClient experienceCoca Cola, TCS (road side assistance), Biogen, SwissCaution (credit for rent-deposit), iQOS (heated tobacco), TGV Lyria (train), Helvetia (insurance), ICE (train), Welle7 (coworking space), Chaplin Museum, Swiss Post and many other brands from diverse industries.

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  Publicis Groupe

  • Zürich und Umgebung, Schweiz

  • Art Director

    • Aug 2007 - Apr 2009
    • Zürich und Umgebung, Schweiz

    • A viral campaign that has cost not more than $90 reached millions of people with a media value in the millions and later got awarded with Silver Cyber Cannes Lions (first Cyber Lion for Switzerland), ADC Europe Gold, ADC Switzerland Silver and others.• Print ads and banners for Switzerlands biggest newspaper NZZ• Out of home and pr stunts for TV channel 3+ to promote series like csi, farmer wants a wife• Billboard, banner and print ad campaign for the Neighbourhood Association to create awarness• Rebranding, commercials, redesign of catalog, photoshoots, for the leading electronic appliances brand VZUGClient experienceMigros (retailer), NZZ (newspaper), Neighbourhood Association, Pfister (furniture retailer), TGV (train), VZUG (electronic appliances), 3+ (tv channel), Zahnarzt Zentrum (medical centre) and other brands from diverse industries

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  Publicis, EuroRSCG, Walker, RufenerEvents, Wirz Assai and others

  • Zürich und Umgebung, Schweiz

  • Freelance Art Director

    • 2006 - 2007
    • Zürich und Umgebung, Schweiz

    • Billboard, banner and print campaign for Jeep• Billboard, banner and print campaign for Michel a juice drink• Redesign of Chocolat Frey's packaging• Redesign of Jet Aviation branding• Event concept for UBS BankAgency experiencePublicis, Saatchi & Saatchi, RufenerEvents (MCH Group), Wirz, Walker

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  Draftfcb

  • Zürich und Umgebung, Schweiz

  • Junior Art Director

    • Mar 2005 - Sep 2005
    • Zürich und Umgebung, Schweiz

    Print and billboard campaigns, give aways for Nivea, Singapore Airlines, Appenzeller (liquor), Bico (matress), Daihatsu, Neue Aargauer Bank (Swiss bank), Blick (major Swiss newspaper)

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  Jung von Matt

  • Zürich und Umgebung, Schweiz

  • Freelance Designer

    • Jan 2005 - Feb 2005
    • Zürich und Umgebung, Schweiz

    Worked on BMW and MINI accounts

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  Interbrand

  • Zürich

  • Practical Course

    • Aug 2002 - Sep 2002
    • Zürich

    Gained experience in corporate design for BMW, Mini, T-Online, Die Post and Knorr (packaging design), designed experiential marketing for the auto show in Detroit