Experience

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  Start-Up Chile

  • Chile

  • International Judge

    • 2020 - Present
    • Chile

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  Liga Ventures

  • Brazil
  • IT Services and IT Consulting
  • 1 - 100 Employee

  • Partner

    • 2019 - Apr 2024

  • Managing Director | M&A Startups

    • Jul 2022 - Dec 2023

    Responsible for conceptualizing, building, and operationalizing the office for M&A operations and strategic investments among startups, companies, and investors at Liga Ventures; leading the integration and formalization of a joint venture with ADVISIA Investimentos to handle transactions with startups valued at under R$ 70M.With approximately one year of operation, LIGA ADVISIA already had more than R$ 350M in assets under management and had closed two deals.

  • Startup Hunter

    • Apr 2017 - Dec 2023

    Responsible for conducting the process of searching for, analyzing, and building relationships with startups with the aim of generating business opportunities between startups and corporations for strategic open innovation projects.More than 5,000 startups were evaluated for various business opportunities in different sectors, including Insurance, Retail, Aviation, Automotive, Food and Beverage, Financial Services, among others.Responsible for developing relationships with various hubs and ecosystems throughout Brazil and other countries in Latin America. As a result of these relationships, I created the Networks department at Liga Ventures to focus exclusively on creating and maintaining this value proposition.

  • Director of New Business and Digital Products

    • 2019 - 2022

    Responsible for leading the strategy to expand the product portfolio, including the successful development and launch of the Open Liga service; attracting more than 20 corporate clients, offering periodic presentations of relevant startups, hosting innovation and networking events, and providing exclusive content on the market and successful case studies.Developed and managed digital products such as Startups Scanner, Startup Doctor, and Liga Match, focused on increasing the visibility and awareness of startups, facilitating connections with companies, investors, and other interested parties.Over 45,000 startups and 15,000 users impacted, with these initiatives extending across Latin America.

  • Director of Market Intelligence and Innovation Insights

    • Jan 2018 - Dec 2021

    Responsible for the editorial conception, execution of analyses, and development of Liga Insights, renowned market studies on innovation and startups in Latin America.Produced over 50 sector analyses and mappings, reaching more than 1 million people in various formats, including e-books, websites, and events.Materials widely referenced by the market, academia, and the press; gaining visibility in outlets such as VALOR, Forbes, EXAME, Folha, Estadão, among others.Led customized analyses for clients like Banco do Brasil, Engie, DPSP, and TIVIT, addressing specific topics and technologies relevant to their needs; generating a map of opportunities and an action plan for implementation.

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  PROAHSA

  • São Paulo, Brasil

  • Guest Professor

    • May 2021 - Dec 2023
    • São Paulo, Brasil

    Guest lecturer for the topic "Sector Innovation: The Evolution in the Health Sector."

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  Unifesp - Universidade Federal de São Paulo

  • São Paulo, Brasil

  • Guest Professor

    • May 2021 - Dec 2023
    • São Paulo, Brasil

    Guest lecturer for the topic "Sector Innovation: The Evolution in the Health Sector."

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  Impacta Tecnologia

  • São Paulo e Região, Brasil

  • Professor

    • 2017 - Jul 2020
    • São Paulo e Região, Brasil

    Instructor for the topic "Digitalization of Business Management and ERP Systems."

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  My Pilates .Studio

  • São Paulo Area, Brazil

  • Owner Principal

    • Jan 2016 - Dec 2018
    • São Paulo Area, Brazil

    Entrepreneur in the startup and management of two Pilates studios in São Paulo, applying digital tools to make customer acquisition models, daily management, and student relations more efficient and responsive. Both studios were sold in 2017, while in full operation with a portfolio of active clients.

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  enjoei.com

  • São Paulo e Região, Brasil

  • Director of New Business

    • May 2015 - Dec 2015
    • São Paulo e Região, Brasil

    Leadership in building the New Business division at Enjoei; responsible for planning and implementing strategic initiatives in direct collaboration with all areas of the company, including Marketing, Product, Design, and Technology.Created sales verticals for different segments, such as stores for legal entities and nonprofit organizations, in addition to establishing a certified network of sellers.Responsible for operationalizing the certified seller network project, coordinating the development of a pilot model that proved highly effective, achieving up to 50% better performance compared to the open marketplace average. This pioneering model evolved into Enjoei PRO, a scalable and extendable solution across the entire country.

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  MarketUP

  • São Paulo e Região, Brasil

  • Business Development Specialist

    • Mar 2013 - May 2015
    • São Paulo e Região, Brasil

    Leadership in the Business Development area, contributing to the definition of target markets, strategic planning, customer acquisition and retention, as well as monitoring KPIs, CRM, and BI, while supporting the attraction of new investors.Coordinated teams in the Business/Partnerships, Communication, and Customer Service departments, reporting directly to the area director and partners.Developed and executed strategies to identify expansion opportunities, monetization, institutional partnerships, brand positioning, and social media management, playing an active role in launching MarketUP in the Brazilian market.Represented the company at events and trade fairs, conducted training sessions nationwide for replication channels.

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  Itaú Unibanco

  • Project and Process Analyst

    • Jan 2012 - Dec 2012

    Worked as a Project and Process Analyst, responsible for coordinating projects and requests between business and technology areas. Worked on projects such as modernizing the customer service channels of a commercial segment with over 300 sales managers, reducing operational mobility costs by over R$10 million/year, strategic mapping of commercial communication, and defining the niche and operations of a new commercial segment for the corporate banking division. Was also the team's focal point for analyzing and monitoring the organizational climate, addressing needs and issues, serving as a bridge between the team and managers.

  • Corporate Trainee

    • Jan 2011 - Dec 2011

    Corporate Trainee at Itaú-Unibanco, working in the Corporate segment (Itaú Empresas) in the Planning sector of the Project Management area. The program has a one-year duration, focusing on professional development, transforming potential into performance through corporate courses and training at reputable educational institutions, job rotations across business areas, on-the-job training, and mentoring.

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  BBKO Consulting

  • São Paulo e Região, Brasil

  • Business Intelligence Consultant (internship)

    • Feb 2010 - Oct 2010
    • São Paulo e Região, Brasil

    Worked as a Project Manager in projects involving cost simulation, e-commerce, and new marketing strategies. Participated in BI consulting projects at large companies like Johnson & Johnson, Gafisa, CSN, and Zurich Insurance for SAP BW projects focusing on integrating operations, designing migration flow, parameterizations, and implementing business reports in the operations and finance areas. Also involved in understanding business requirements and formulating commercial proposals.

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  Grupo SemEP

  • São Carlos e Região, Brasil

  • General Coordinator

    • Sep 2008 - Nov 2009
    • São Carlos e Região, Brasil

    General Coordinator of the extension project SemEP USP-UFSCar, where coordinated, representing UFSCar and next to a USP partner, a group of 40 people. Responsible for the creation of a new organizational structure, strategic planning, marketing, financial management, fundraising, personnel management, logistics and transport materials, among other activities. The project involved more than 400 direct and 5000 indirect participants and about 20 institutions/companies from all over Brazil.

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  Bunge

  • Rondonópolis e Região, Brasil

  • Productivity Intern (Vacation Internship Program)

    • Jul 2009 - Jul 2009
    • Rondonópolis e Região, Brasil

    Selected by BUNGE-Brazil to participate in the young talent program as an intern on vacation. Developed a project with the objective of reducing costs of the administrative sector of Brazil's largest BUNGE regional unity, in Rondonópolis-MT. Defined and measured comparative performance indicators with another regional group as well as a report with proposals for improvements/criticisms to the processes and other relevant data, which were used for the action step Kaizen and replicated for others regional authorities of BUNGE.