Experience

• 

  LUMS Daily Student

  • Pakistan
  • Broadcast Media Production and Distribution
  • 1 - 100 Employee

  • Director - Journalism Events

    • May 2022 - May 2023

    • Increased engagement by 63% for the Annual Society Flagship Event CARMA by carrying out UGC marketing on socialmedia platforms.• Secured 75% more sign-ups for the event by conducting digital & physical marketing campaigns within a period of 2months.• Raised PKR 1,000,000+ in sponsorship for the event, surpassing fundraising goals to secure future event funding, bynegotiating with exclusive partner.• Achieved a net promoter score of 21 by ensuring a quality experience for the delegates participating in the event,maintaining an anonymous feedback & criticism channel and immediate corrective actions.

  • Assistant Director - Journalism Events

    • Oct 2021 - Jun 2022

    • Reduced member turnover rate by 20% by creating a cohesive work environment through conducting member development sessions, inter-departmental bonding activities, and regular office hours. • Formulated event script, conducted rigorous auditions to select and train actors, resulting in a successful event with 100+ participants

• 

  Hurak

  • Lahore

  • Digital Marketing Intern

    • May 2022 - Jul 2022
    • Lahore

    • Expanded website outreach to 150 new cities by publishing 150 location-specific landing pages and utilizing on-page and off-page optimization techniques such as keyword research/auditing, competitor analysis, and canonical linking.• Achieved 45% growth in product sales within a period of 2 months, by writing content for blogs, social media posts, andalt tags for 50+ Images.• Secured 25% increased website user engagement by employing better use of SEO techniques, competitor analysis, andwebsite traffic monitoring to improve online visibility.

• 

  ShARE LUMS

  • Assistant Director

    • Nov 2021 - May 2022

• 

  LUMS Entrepreneurial Society

  • Lahore, Punjab, Pakistan

  • Manager - Promotions and Publications

    • Oct 2021 - May 2022
    • Lahore, Punjab, Pakistan