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Bio

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Randi Shulman is a seasoned marketing and sales professional with over 20 years of experience in developing and executing marketing and sales strategies for various industries, including publishing, media, and consumer goods. She has a strong background in business development, sales, and trade shows, with expertise in digital marketing, advertising, and social media. Randi has held senior leadership positions at several companies, including Publisher at Best Version Media and Senior Sales Representative at Toddler University.

Experience

  • Best Version Media
    • Rye, New York
    • Publisher
      • Jan 2018 - Present
      • Rye, New York

      Rye Neighbors Magazine

  • Davler Media Group
    • Fairfield County, CT
    • Senior Sales Representative
      • 2008 - Nov 2017
      • Fairfield County, CT

      o Responsible for print & digital sales and integrated marketing efforts for Fairfield Parent & Westchester Parent Magazines (monthly circulation of 85,000), Special Parent Magazine (bi-annual circulation of 35,000) and NewYorkMetroParent.com (200,000 unique visitors per month)o Creates marketing and media programs for advertisers involving editorial content and social mediao Executes media plans involving Facebook, Twitter and other digital platformso Directs corporate presence at consumer trade shows and fairso Oversees special charitable events and manages client cultivationo Boosted territory revenues by more than 65% through diligent development of new business and introduction of calculated rate increases for existing clients

  • NettoCollection
    • Greater New York City Area
    • Director of Sales
      • 2006 - 2007
      • Greater New York City Area

      o Developed and obtained new national and international accounts for high-end infant furniture companyo Lead sales staff while overseeing maintenance of new and existing accountso Identified opportunities to maximize effect of advertising spend across digital, print and social mediao Overhauled company image from small, local business to a full-service, fully-integrated furniture powerhouse

  • L.A. Gear
    • Westchester, NY; CT; NJ
    • Senior Account Executive
      • 1989 - 1995
      • Westchester, NY; CT; NJ

      o Increased sales revenue by $3 million through revitalization of marketing thrust to secure sales of new, fashion-oriented lineof children’s athletic footwearo Developed a regionally focused strategy to advance sales with corporate accountso Conducted educational seminars for buyers/staff on dynamics of athletic branded footwearo Participated in four annual trade shows throughout the United States to introduce new product

  • Toddler University
    • Westchester, NY; CT; NJ
    • Senior Sales Representative
      • 1986 - 1989
      • Westchester, NY; CT; NJ

  • Wild Rice Shoes
    • Seattle, Washington
    • Northeast Senior Sales Representative
      • 1984 - 1986
      • Seattle, Washington

  • Nine West Group
    • Stamford, CT
    • Customer Service Representative
      • 1980 - 1984
      • Stamford, CT

Education

  • Ithaca College
    Bachelor of Arts (B.A.)

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising.”

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