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Bio

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Randall Farrar is a seasoned sales professional with a strong background in sales management, account management, and new business development. He has experience in various industries, including manufacturing, construction equipment, and power sports. Farrar has held leadership positions in territory management, sales management, and business development, and has consistently demonstrated his ability to drive growth, build strong relationships, and deliver results.

Experience

  • Stens Corporation
    • Dallas-Fort Worth Metroplex
    • Business Development Manager
      • Aug 2018 - Present
      • Dallas-Fort Worth Metroplex

      -STENS has a large offering of replacement (mostly aftermarket) parts for outdoor power equipment, agricultural equipment, construction equipment, and the power sports market segment.-Inherited underperforming territory in Fall of 2018 and successfully developed it into an extremely healthy portfolio over the past 5 years. -Drove exponential annual growth of existing accounts while consistently leading the outside sales force by a sizable margin in new customer acquisitions. -Consistent territory growth of 17% YOY (Texas, Oklahoma, and Arkansas) accomplished by expanding existing business and generating new accounts by leveraging previous business relationships and an ongoing, relentless cold-calling strategy.-Highly proficient at finding, developing, and successfully maintaining accounts while establishing long-standing relationships built on trust, rapport, and solid partnerships.

  • Exide Technologies
    • Dallas/Fort Worth Area
    • Territory Manager
      • Mar 2016 - Jun 2018
      • Dallas/Fort Worth Area

      -Drove market share in underdeveloped territory (Fort Worth and Northwest Texas) of GNB-branded motive power batteries used to power electric lift trucks, forklifts, and pallet jacks. -Boosted sales revenue of accompanying accessories products (battery chargers, watering systems, battery data monitoring systems) for this wide line of flat-plate and tubular batteries.-Developed a direct to buyer contact strategy to increase battery and accessory sales in underdeveloped territory with no dealer/distributor representation in the area.

    • Territory Sales Manager
      • Jun 2011 - Feb 2016

      -Responsible for day-to-day management of authorized dealers for New Holland Construction Equipment and Kobelco Heavy Machinery (Texas, Oklahoma, Eastern New Mexico).-Successfully assisted dealers with optimizing retail sales of Kobelco-branded excavators and New Holland skid-steer loaders, track loaders, tractor-loader-backhoes, wheel-loaders, and mini-excavators. -Assisted dealers in maximizing their opportunities in utilizing all wholesale and retail finance programs offered through CNH Capital Funding while also maintaining low past due levels.-Coordinated and facilitated regional and local-level sales/service training. -Beginning in 2H 2013, successfully took on the added responsibility of managing all New Holland Agricultural dealers in West Texas and Eastern New Mexico.-Optimized sales opportunities for New Holland Tractors and Forage Equipment while managing day-to-day responsibilities for equipment orders, finance, parts, and service.Personal Accomplishments-Set all-time record for most NHCE retailed units in territory (2012)-Led the nation in retailed Kobelco units (2012)-Attained exceptional sales numbers of over 125% of plan (Q4 2012) -Maintained strong sales results during company transition period (2013)

    • Regional Sales Manager
      • Nov 2002 - May 2011

      -Responsible for promoting a line of hydraulic excavators/compact-utility equipment.-Excelled at developing and growing company business in a 10 state territory without prior brand representation throughout the Central United States.-Prospected and signed approximately 47 new dealers during my tenure. -Successfully utilized wholesale/retail finance programs to maximize results.-Supported dealers in all facets (Sales, Parts, Service, Finance, Product Training) to ensure high customer satisfaction and retention. Personal Accomplishments-Increased market share by over 600% during my tenure-Top Regional Sales Manager in 5 of the last 6 years (2005-2011)-Exceeded sales quotas in 7 out of 8 years -Attained sales results of 125% of plan (2006-2008)

    • Territory Credit Representative
      • Oct 1997 - Aug 2002

      -Responsible for managing all Kubota wholesale and retail credit field activity.-Planned and executed monthly dealer audits at Kubota Tractor dealerships. -Successfully completed several dealer terminations pertaining to SOT.-Managed over 100 authorized Kubota dealer accounts in Texas and Oklahoma.-Developed solid relationships and high levels of trust with dealers.-Successfully worked with retail customers to find positive solutions.-Consistently kept territory past dues to very low levels.

Education

  • 1991 - 1994
    Texas A&M University; College Station, Texas
    Bachelor of Science
  • 1987 - 1989
    University of Oklahoma

Suggested Services

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Industry Focus. “Management Consulting.”

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