Experience

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  McKinsey & Company

  • Business Consulting and Services
  • 700 & Above Employee

  • Senior Associate

    • Nov 2023 - Present

  • Associate

    • Aug 2022 - Nov 2023

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  Palladium: Make It Possible

  • Kuwait

  • Senior Strategy Consultant

    • Mar 2021 - Apr 2022
    • Kuwait

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  Waref Holding Co.

  • Business Development Director

    • Oct 2020 - Feb 2021

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  Gulf Cryo

  • Kuwait

  • Sales Manager

    • Jul 2018 - Oct 2020
    • Kuwait

    Gulf Cryo is the leading gas manufacturing company in the GCC.• Recruited, developed and led a team of 10+ Sales Account Managers & coordinators to achieve a sales revenue of 7.5 M KD and double our market share reaching 63%.• Devised an effective sales strategy that achieves objectives amid a market price war.• Forged strong relationships with stakeholders and focused on building customer loyalty.• Analyzed data to identify market trends, forecast sales, set performance goals and close any existing gaps.• Formulated a training plan for each team member to become specialized in a specific market and speak its language.

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  Service Hero

  • Kuwait

  • Consultant

    • Nov 2014 - Jun 2018
    • Kuwait

    Service Hero runs the only national customer satisfaction index in the Arab world. It measures 300+ brands in 17 categories in Kuwait and 14 in the UAE. - Responsible for building the statistical model and ensuring the data integrity of the annual national Service Hero index of over 100,000 assessments.- Increased data authentication & validation accuracy and efficiency by 95% by introducing a dynamic process model comprised of 12 layers.- Analyzed data statistically and presented market research reports to companies in 17 industries in Kuwait & the UAE. - Formulated and introduced a 3 star rating algorithm on our website.- Increased sales by 37% by compiling the 7 years sales history into a model and identifying high potential targets and services of interest.

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  Khayal Consultants

  • Kuwait

  • Consultant

    • Nov 2014 - Jun 2018
    • Kuwait

    Khayal Consultants is focused on providing business solutions to companies emphasizing excellence through marketing and strategy.- Work with clients across industries on understanding their business challenges providing unbiased and objective advisory services.- Some of the major projects worked on include: Image audits, institutionalizing a new image & aligning the internal culture, formulating business, marketing & CSR strategies, conducting market research, the establishment of the first virtual university in Kuwait, and introducing a Dynamic Balanced Score Card model.- Clients are from the Banking industry, Food & Beverage, Universities, Schools, Government entities, Telecom, Hospitals, and Retail

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  InterMark Network

  • United Arab Emirates

  • Associate Market Access Manager - GCC Region

    • Oct 2013 - Oct 2014
    • United Arab Emirates

    InterMark is a fully-integrated healthcare marketing consulting firm with a wealth of experience and expertise in providing engaging, relevant, innovative strategies, and memorable creative experiences.- Initiated the formation of a market access department increasing market penetration by 25% in its first year regionally.- Established strong partnerships with 6 top pharmaceutical companies resulting in a forecasted revenue of 2.4 Million AED in the 1st year.- Managed clients’ projects regionally by coordinating the efforts of 6 teams working cross-functionally on analyzing clients’ needs, identifying market gaps and implementing sustainable solutions.

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  Bell

  • Toronto, Canada Area

  • Business Analytics Associate - Professional Management Program

    • Mar 2013 - Aug 2013
    • Toronto, Canada Area

    Professional Management Program• Evaluated primary & secondary data to generate in-depth market insight & analysis to present to key stakeholders• Performed data validation to ensure the accuracy & quality of primary data prior to analysis• Primed & delivered an MS Project workshop using a hands-on approach, attended by 32 associates, achieving a 90% satisfaction rate• Initiated, introduced, and executed an Innovation module comprised of 3 sessions & attended by 30 associates utilizing Harvard Business Cases, achieving a 92.7% satisfaction rate• Collected and evaluated daily online, print, direct mail, and retail flyer based marketing strategies of industry players using MS SharePoint

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  Bayer HealthCare

  • Toronto, Canada Area

  • Marketing Analyst Co-op

    • Apr 2012 - Sep 2012
    • Toronto, Canada Area

    as my Master's Final Capstone project• Worked with the Regional Director and the Group Marketing Manager on building a Dynamic, National Marketing Mix Model that examined the effect of 6 types of investments on Bayer’s ROI under different market conditions.• Analyzed 1.5 Million patient dataset by conducting research, formulating important questions, and drafting a map of the highest value patients within each province.• Combined collected data, & identified important target markets and prepared a marketing framework for each segment to maximize patient acquisition and ROI. • Presented model to Bayer’s Senior Management and provided recommendations.

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  ADI

  • Canada

  • VP Sponsorship & Partnership

    • Feb 2011 - 2012
    • Canada

    • Managed a team of 10 associates, 5 locally and 5 overseas as VP Sponsorship & Partnerships• Raised $ 25,000 in 6 weeks & negotiated a $1 Million 3-way International partnership • Prepared a WBS, a Gantt chart, and a Schedule to manage the project• Assisted in initiating & implementing strategic online marketing techniques resulting in increasing our Facebook fan base by 1,200% in 10 days, which consequently increased our website sales by 45%• Co-organized an International summit attended by 500 delegates worldwide, 10 renowned speakers including the NASA Scientist Dr. Farouk El Baz and 40 organizations such as Aramex, and Ashoka in 6 months• Responsible for inviting 50% of the top speakers such as Dr. Naif Al Mutawe, Prof Mohammad Fadel, Mr. Khaled El Sabawi, along with others.• Reached out to universities worldwide and managed to get delegations representing each at our summit. A total of 150-200 delegates.

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  McGill University

  • Canada
  • Higher Education
  • 700 & Above Employee

  • Co-Designed an Elementary School Curriculum

    • Jan 2011 - May 2011

    • Co-designed, as part of the Social Context of Business course, a Grade 3 curriculum that enhances Social Responsibility and Critical Thinking through interactive class exercises. • Implemented it at Pierre Elliott Trudeau Public School in Montreal with a group of 40 students.• Expanded by passing on this curriculum to different schools in different countries via NGO's Education Committees.

  • ASA VP Events & Marketing

    • Sep 2010 - May 2011

    Co-organized more than 15 events, in which students are encouraged to network together.Developed and executed a marketing strategy to reach out to students via different means such as social media, word of mouth, viral marketing, e-mails and posters on campus.

  • Teaching Assistant, MIMM 387 "The Business of Science", Department of Microbiology & Immunology

    • May 2009 - May 2011

    Introduced a comprehensive course pack, which includes scientific review articles and journals to provide 70 students with background information prior to class lectures.Assisted the professor in proposing a new minor program at McGill University called “Science & Entrepreneurship” and involving the faculty of Medicine, the Faculty of Management and the department of Psychology. Managed both a local and international guest speakers list along with facilitating discussions among students both online and in class.Invited to give two lectures addressing the role of media during pandemics and how to write a scientific paper.Introduced Feedback forms, evaluated data statistically and presented recommendations to the professor regarding potential improvements, which resulted in being invited to TA again.

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  Seeds of Peace

  • Portland, Maine Area

  • Peer Support

    • Jun 2007 - Aug 2007
    • Portland, Maine Area

    Competitively selected from a group of 150 applicants to represent Egypt at Seeds of Peace. Discussed worldwide economic, social and political problems with U.N Ambassadors and proposed several possible solutions. Supported more than 200 new delegates during their 3-week program.