Experience

• 

  Startup Advisor & Consultant

  • Hoguet Consulting

    • 2016 - Present

    Fundraising, product management, minimum viable product (MVP) research & development, product/market fit, product validation, product positioning, go-to-market strategy and business development. Acted as a startup advisor for various seed stage startups. Examples include:- Provided market re...

• 

  U Out

  • Board Member, Chief Product Officer & Chief Marketing Officer

    • Sep 2018 - Apr 2020

    Product Management and Product Marketing executive for U Out, a mobile entertainment and nightlife community for finding local events. Developed product roadmap, pitch deck, financials and go-to-market strategy. Raised seed funding. Managed development team and launched product.

• 

  Onuview

  • Consultant

    • 2018 - 2019

    Product management, marketing and business development consultant for an augmented reality solution for fashion retailers

• 

  ViewAR

  • Greater Boston Area

  • VP of Business Development

    • 2017 - 2018
    • Greater Boston Area

    Managing US business development for a provider of the one of the most sophisticated Augmented Reality Content Management Systems worldwide with industry leaders as customers including Lowe's, Lufthansa and Bang & Olufsen.- Driving partnerships, evangelizing the solution, speaking on pane...

• 

  Hoguet Enterprises

  • President - Product Management, Development & Marketing

    • 2017 - 2018

    Managed development and marketing of three ecommerce sites - Developed and managed three ecommerce sites - Managed Facebook and SEO/SEM campaigns including highly targeted SEM campaigns with a ROAS (return on ad spend) of 2,000%• Negotiated and established contracts with suppliers and key partne...

• 

  Snaptiva

  • Founder, CEO & Head of Product Management

    • 2012 - 2016

    Founded and launched Snaptiva, an eCommerce site and mobile image search engine that allows consumers to snap a photo of a favorite dress, wall art or anything that inspires them and receive recommendations for color-coordinated home design and fashion products- Recruited, managed and collaborate...

• 

  DesignIn, Inc.

  • Founder, CEO & Head of Product Management

    • 2006 - 2012

    Founded and launched a SaaS platform and eCommerce site that lets homeowners design and decorate a room in 3D using millions of brand name products, allowing them to easily make design and purchasing decisions - Managed fundraising activities including developing business plans, financial projec...

• 

  Mathsoft (Acquired by PTC)

  • Senior Product Marketing Manager

    • 2005 - 2005

    Managed product marketing for the Mathcad and Mathcad add-on license business, meeting direct marketing revenue targets with over $6M in annual sales.- Drove $6M in annual sales via direct marketing campaigns and programs- Oversaw marketing strategy, defined marketing requirements and helped driv...

• 

  Dassault Systemes (SolidWorks)

  • Product Marketing Manager

    • 2000 - 2004

    Managed product marketing from the initial concept to achieving business unit profitability for a CMS and SaaS website publishing solution that allowed industrial component manufacturers to publish 3D models to template-based online catalogs where their engineering customers could download 3D mod...

• 

  Mattel (Broderbund)

  • Product Manager

    • 1999 - 1999

    Managed 3D Home Architect, the leading consumer home design application in retail channels. Produced marketing requirements, feature requirements and plans for expansion into new markets.

• 

  IMSI

  • Product Manager

    • 1997 - 1999

    Drove product strategy for IMSI’s flagship TurboCAD product line and associated Internet initiatives bringing sales to over one million copies sold and making TurboCAD the #1 ranked brand in units sold for all retail CAD software products- Developed marketing requirements documents, functional sp...

• 

  Hoguet Builders

  • General Contractor

    • 1992 - 1996

    Managed a residential construction business