Experience

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  Rio Tinto

  • Perth, Western Australia, Australia

  • Lead Product Designer

    • Mar 2024 - Present
    • Perth, Western Australia, Australia
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  HBF Health

  • Perth, Western Australia, Australia

  • Senior UX/UI Designer

    • Aug 2023 - Mar 2024
    • Perth, Western Australia, Australia

    Delivering HBF’s transformation program design initiatives. I contribute to the web squad work by employing user-centred design practices to ideate, define, propose and develop engaging digital solutions tailored for HBF members and customer prospects across various digital channels.

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  BHP

  • Australia
  • Mining
  • 700 & Above Employee

  • Principal User Experience Designer

    • Jan 2020 - Aug 2023

    Led and conducted product design service delivery for global technology projects. Coordinated UX/UI design on strategic programs and governed tools, frameworks, methods, and systems to expedite customer-centric digital solutions for BHP mining operations and enterprise functions.ACHIEVEMENTS:- 2023 SAP Best Run Customer Experience ANZ Awards Finalist- Generated USD 600M+ in sales revenue with a B2B product I designed that streamlines end-to-end trading with external customers.- Championed BHP's Digital Design System roll-out, currently adopted by 65 teams to expedite product design and development delivery.- Governed the UX Centre of Excellence repository, equipping 45+ practitioners with standards, principles, artefacts, and best practices.- Revamped employee and contractor onboarding experience, enabling a self-service profile activation and training journey.- Evangelised and onboarded Figma as BHP’s strategic design tool, now adopted by 700+ users across the business.- Oversaw SAP Fiori apps redesign, simplifying enterprise processes and enhancing performance across functional teams.

  • Specialist User Experience Designer

    • Jan 2017 - Dec 2019

    Responsible for the design delivery of a bespoke production systems suite, working closely with users and engineering teams to create and implement innovative concepts through research, design thinking, rapid prototyping, and design systems implementation.ACHIEVEMENTS:- Designed custom apps for controlling, automating, and optimising production decisions at Iron Ore mining sites including pit, rail and port operations.- Led design delivery of a bespoke Inventory Management tool for monitoring materials quantity and quality across BHP's supply chain.- Successfully rolled out rail and port scheduling custom applications that maximise Iron Ore throughput in Port Hedland operations.

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  iiNet

  • Perth, Australia

  • Senior UI/UX Designer

    • Jul 2015 - Dec 2016
    • Perth, Australia

    Drove a team of junior and mid-designers crucial in multiple customer experience improvement programs for iiNet. I supported the design deliverables on technical initiatives, marketing campaigns and service offerings for internal and external customers.ACHIEVEMENT:- Contributed to elevating iiNet...

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  Harmonic New Media

  • Australia
  • IT Services and IT Consulting
  • 1 - 100 Employee

  • Digital Creative Director

    • 2012 - Jul 2015

    In this role, I brought creative digital solutions to life for diverse clients, from startups to large ASX-listed companies. Conducted and oversaw end-to-end design production, including branding, research, development and delivery of digital projects.

  • Senior Designer

    • 2008 - Jul 2012

    Led the design service across web, mobile, digital products, branding, and print. My contributions elevated and expanded the agency's service offerings and customer base.

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  UOL

  • São Paulo Area, Brazil

  • Digital Designer

    • 2007 - 2008
    • São Paulo Area, Brazil

    At UOL, Brazil's largest online content portal, I handled end-to-end online marketing, including branding, product development, website design, front-end implementation, banner animation, SEO, and social media campaigns.

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  EGO Comunicação Estratégica

  • São Paulo Area, Brazil

  • Web & Graphic Designer

    • 2005 - 2007
    • São Paulo Area, Brazil

    Responsible for creating online and print materials for a range of clients. Tasks included website design, branding identity, brochures and stationary creation, illustration, animation and front-end development.

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  POPCOM

  • São Paulo Area, Brazil

  • Web Designer

    • 2003 - 2005
    • São Paulo Area, Brazil