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Ramiz Khoury is a seasoned sales and business development professional with a strong background in managing sales teams, setting pricing strategies, and analyzing market trends. He holds an MBA from Alliance Manchester Business School and a BS in Civil Engineering from American University in Dubai. With experience in various industries, including construction, retail, and ready mix concrete, Ramiz has developed a unique skillset in driving revenue growth, optimizing processes, and building strong relationships with customers and stakeholders.

Credentials

  • Verified International Academic Qualifications
    World Education Services
    Oct, 2020
    - Apr, 2026
  • Certificate of Continuing Education: "Concrete Strength- Acceptance, Conformance, & Investigating Low Results"
    National Ready Mixed Concrete Association
    Apr, 2016
    - Apr, 2026
  • Certified Concrete Professional - Middle East (CCPf-ME)
    National Ready Mixed Concrete Association
    Apr, 2016
    - Apr, 2026
  • LEED Green Associate Preparation
    Society of Engineers-UAE
    Apr, 2016
    - Apr, 2026
  • Certificate of Participation " The Role of Microsilica in Sustainable Concrete"
    Society of Engineers-UAE
    Feb, 2016
    - Apr, 2026
  • Engineer 2020 Initiative (3rd Edition): The New FIDIC Red Book Contracts 99'
    Society of Engineers-UAE
    Feb, 2016
    - Apr, 2026
  • Certified Concrete Technologist - Middle East
    National Ready Mixed Concrete Association
    Dec, 2015
    - Apr, 2026
  • International Concrete Sustainability Conference
    National Ready Mixed Concrete Association
    Nov, 2015
    - Apr, 2026
  • Ready Mix Concrete Plant Manager - Middle East
    National Ready Mixed Concrete Association
    Jul, 2015
    - Apr, 2026
  • Fire Fighting Training
    TÜV SÜD
    Apr, 2015
    - Apr, 2026
  • ACI Concrete Field Testing Technician - Grade 1
    American Concrete Institute
    Mar, 2015
    - Apr, 2026
  • Certificate of Attendance: "Concrete Strength - Acceptance, Conformity & Investigating Low Results"
    The Big 5 - International Building & Construction Show
    Nov, 2014
    - Apr, 2026
  • International Concrete Technology Forum
    National Ready Mixed Concrete Association
    Nov, 2014
    - Apr, 2026
  • Certificate of Attendance “Sustainability, Energy & Environment Conference
    Society of Engineers-UAE
    Oct, 2011
    - Apr, 2026
  • Archirodon Internship Certificate
    Archirodon Group N.V.
    Aug, 2011
    - Apr, 2026
  • Certificate of Continuing Professional Development
    Chartered ICES
    Mar, 2010
    - Apr, 2026
  • Certificate of Recognition
    Azadea Group
    Jun, 2007
    - Apr, 2026
  • Certificate of Experience
    Graphic International Center LLC
    Jan, 2004
    - Apr, 2026
  • Retail Selling Skills Certificate
    biz-ability FZ
    Dec, 2001
    - Apr, 2026

Experience

  • Wafi Group
    • Dubai, United Arab Emirates
    • Sales Manager
      • Nov 2020 - Dec 2023
      • Dubai, United Arab Emirates

      • Reported directly to Sales Director. Managed and set sales/ pricing strategies for a team of six sales executives and a dispatch team of four.• Overall individual sales revenue contribution was 20% from total revenue, where 10-15 inactive customers were reactivated. (Actual Monthly Receivables from the set target 90%)•Modernized the company’s overall processes & procedures via an effective 2022 Business Plan (i.e. Customer Service, Catalogue, Company Website, Company App, etc.)2/3• Forecasted and projected revenue growth quarterly with the management team. (Growth Rate averaged1.0% annually in accordance to the set targets)• Analyzed and implemented an Industry and Competitor Analysis Report to monitor our market positionand to prepare a feasibility study for the introduction of new products.• Involved in implementing an Action Plan for the Gran Thorton’s Gap Report to optimize overall costs,apply new pricing strategies, and manpower management (Overtime Hour Optimization).• Remodified the Sales Management System to monitor and follow up on all inquiries received fromcustomers.• Proficient in Oracle ERP (Enterprise Resource Planning) Software, where improvements wereimplemented with respect to digital quotations and sales/ management reports.• Approached consultants and clients to promote our Distinct Value Preposition (DVP) Pumice Aggregatesfor Lightweight Blocks and ensure addition on their vendor list.• Arranged and organized events with event organizers to be in key UAE conferences, exhibitions, andseminars (e.g. ICCX, Dubai Municipality, and BIG 5)

    • United Arab Emirates
    • Wholesale Building Materials
    • 100 - 200 Employee
    • Sales & Business Development Manager
      • Sep 2016 - Aug 2020

      • Reported directly to Commercial Director. Managed and set sales/ pricing strategies for a team of 4 salesengineers and a sales coordinator.• Overall individual sales revenue contribution was 40% from total sales revenue, with actual monthlyreceivables percentage of 90% from the set target.• Formulated forecasts and projections of revenue growth, quarterly, with the senior management team viamonthly sales reports. (Growth rate averaged +2% annually based on set targets)• Presented quarterly reports overviewing Dubai’s BID/ FIRM project leads, industry analysis, competitors’analysis, and customers' receivables & outstanding statuses.• Implemented weekly targets for the team in terms of projects awarding, customers follow-ups, & debtcollection.• Assessed monthly clients’ debt risk & forecasted working capital to decide future deals signings &exposures.• Targeted exceptional customer retention/ satisfaction by ensuring a strong relationship.• Formulated Competitor Analysis Report (CAR) to assess overall market, assess various opportunities &risks, & formulate distinctive/ effective strategies for sustainable growth.

    • Senior Sales Engineer
      • Sep 2014 - Sep 2016

      *Accumulating & building a diversified customer database and periodically updating its information.*Generating monthly leads (production forecast for six months), also foreseeing & analyzing a six-month production forecast for the targeted Tender/Firm upcoming projects.*Building relationships with current customers, consultants, & government-approving entities to prospect connections in the U.A.E. market.*Generating inquiries, reviewing the projects, estimating the overall costs, & preparing quotations.*Reviewing customers' requirements and conducting projects' feasibility studies based on the concrete volumes, the projects' duration, and the importance of the projects.*Cooperating & teaming with the Technical and Production team to ensure that the overall customers' requirements/ satisfaction are met and achieved.*Optimizing the concrete mix designs and raw materials costs (along with the Gross Margin) for the Area Sales Manager's approval.*Following-up on targeted projects with the designated customer and updating the project status on the database.*Verifying customers' requirements such as concrete mix grades, project quantities, projects' distance, and projects' duration.*Reviewing all amended contracts variations and verifying them against the initial contracts.*Ensuring that all customers' complaints are promptly and effectively addressed in order to enhance relations and ensure exceptional satisfaction.*Compiling accurate market and competitors' information & formulating a updated weekly market research report.

    • Sales Engineer
      • Sep 2012 - Sep 2014

      A leading ready mix concrete factory in the U.A.E, which was established in 1997. The company's mission is to ensure the highest level of satisfaction among all customers by providing high quality concrete and premium services at reasonable prices through state of the art systems & equipment as well as competent manpower & management team.

    • Design Engineer
      • Jan 2011 - Dec 2011
      • Dubai

      Archirodon is an international construction group, which has many projects in the Middle East. I was allocated in the Geotechnical Design Sector to work on two main projects (RO Desalination Plant, Halul Island and International Airport, Das Island). •Received an internship certificate from the company’s CEO for completing the assigned tasks.•Performed a site investigation for the new airport in Das Island•Designed foundations for the RO Desalination Plant project (water tanks, desalination plant, and pumping stations) in Halul Island.•Performed a slope stability analysis for the water tanks sector in Halul Island.•Worked as part of the team to cover different regional projects.

  • Virgin Megastore MENA
    • United Arab Emirates
    • Department Manager
      • Oct 2001 - Sep 2008
      • United Arab Emirates

      Virgin Megastore is an international music and multimedia retail store that sells music CDs, DVDs, and miscellaneous gaming utilities. I started with this company as a sales person in 2001, was promoted to a senior supervisor in 2004, and was re-promoted to a department manager in 2006. I worked in the four primary branches in Dubai, which were Deira City Center, Mercato Mall, Burjuman Mall, and Mall of the Emirates.• Divide the annual shop target over the various departments (music, video, and multimedia departments).• Perform weekly orders for new releases and sold out items.• Coordinate with the local suppliers for follow ups and promotions• Adjust the team’s weekly schedule.• Motivate and maximize the team’s spirit to achieve the required daily/ monthly shop target.• Communicate with the shop managers in other branches for transfers and customer orders.

Education

  • 2017 - 2019
    Alliance Manchester Business School
    Master of Business Administration - MBA, MBA
  • 2000 - 2012
    American University in Dubai
    Bachelor of Science - BS, Civil Engineering
  • 1985 - 2000
    Dubai International School
    High School Diploma

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