Bio
Experience
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Senior Director of Officials
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Dec 2023 - Apr 2024
- Managed the recruitment and training of sports officials for the inaugural professional season.-Reviewed and customized league rulebooks and operation manuals through weekly meetings and on-site evaluations.
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Marketing Director
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Jan 2023 - Dec 2023
- Manage statewide prospecting for new and existing facilities, cultivating partnerships through in-house events and community presentations- Direct all Marketing and creative projects from initial planning/brainstorm to final production, including digital, print and physical advertisement and promotional materials
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Van Wagner Sports & Entertainment (VWSE)
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Miami/Fort Lauderdale Area
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Marketing Coordinator - Florida International University
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Nov 2016 - Nov 2017
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Miami/Fort Lauderdale Area
- Cultivated and created sponsorship partnerships between FIU Athletics and local business to expand brand awareness and engage fans throughout the west Miami region- Planned game day activations, hospitality events, and corporate sponsored in-game promotions for FIU Athletics home games- Responsible for the collection and approval of sponsor radio commercials and print, digital, and social media advertisements
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Learfield Sports
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Boca Raton, FL
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Marketing Coordinator at Florida Atlantic University
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Feb 2014 - Jun 2016
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Boca Raton, FL
- Manage corporate partnerships of Florida Atlantic University’s athletic departments through activation, fulfillments, and renewal up sales throughout the 2013-2014 & 2014-2015 seasons- Responsible for prospecting and creating new partnerships with local businesses throughout the south Florida region- Create VIP and Player hospitality areas for FAU Athletics, including the 2014 Conference USA Softball tournament, Veterans Appreciation Tailgates, Play 4 Kay Women’s Basketball reception, and multiple Corporate Village Fan Zones- Acquired more than $2,000 worth of meals and beverages donated by local vendors- Collaborate with FAU Social Media Coordinator to create online interactive promotions and contests that increased account viewership and enhanced corporate partner brand awareness
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Marketing Coordinator at Florida Atlantic University
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Sep 2013 - Feb 2014
• Governed the football game day Corporate Village, a pre-game festival which took place before each home game and included sponsors Ford, ARMY ROTC, Residence Inn, Hooters, Corner Bakery, and All-Star Inflatables• Implemented city wide branding initiatives, through elementary school spirit contest, marketing street team poster blitzes, and social media campaigns to increase community support throughout Palm Beach and Broward Counties• Developed and expanded on current sponsor partnerships through hospitality viewing parties and appreciation events
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Marketing Coordinator at Bucknell University
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Sep 2012 - Aug 2013
• Negotiated annual sponsorship deals with local and national sponsors through sales meetings and digital proposals• Managed all on-site and in-game sponsorship activation, including Patriot League Tournament presentations• Facilitated monthly meetings with the athletics administrators, coaches, and students to develop interactive programs and promotions to increase interest and attendance at all athletic events
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Orlando Sport and Social Club
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Orlando, Florida Area
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Sports Official
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Nov 2010 - Sep 2012
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Orlando, Florida Area
• Responsible for the education and training of rookie sports officials along with managing game day official duties • Facilitated networking events for young professionals in the downtown Orlando area, including the Santa Stumble Happy Hour, Splash ‘N Dash Play Day and the Orlando City Soccer Tournament
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NBA
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Orlando, Florida Area
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All-Star Week Jam Session Attraction Manager
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Feb 2012 - Feb 2012
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Orlando, Florida Area
Responsible for day to day operations of sponsor events and management of volunteers for NBA All-Star Weekend
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Florida Citrus Sports
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Orlando, Florida Area
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Events / Marketing Assistant / Volunteer Coordinator
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Oct 2010 - Jan 2012
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Orlando, Florida Area
• Developed event layouts, created promotional marketing plans and managed sponsorship activation for the State Farm Florida Classic Fan Fest, the Capital One and Champs Sports Bowl Fan Fest exceeding attendance of 36,000 • Supervised and trained over 100 volunteers and event support staff for Orlando Bowl Week festivities. Volunteer training included bowl game liaison, hospitality suite hosting, on-field game operations and crowd control• Assisted with the management of the Orlando MINI Open and Feast on the 50, annual fundraising events that raised over $60,000 for the Florida Citrus Sports Foundation MVPs• Managed 30 Club Suites for VIP and corporate sponsors throughout multiple sporting and entertainment events
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Reebok
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Orlando, Florida Area
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Part-time Marketing Consultant
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May 2011 - Aug 2011
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Orlando, Florida Area
• Collaborated with international tour bus companies to provide incentive based competitions for bringing in large tour groups to the store• Increased Reebok brand awareness and boost sales revenue by designing and creating a company kiosk inside of the outlet for promotional and try-on events
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Tampa Bay Rays
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St. Petersburg, FL
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Marketing Intern
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Jan 2010 - Jun 2010
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St. Petersburg, FL
● Implemented advertisement and management strategies for corporate, community, and media partners during Rays Fan Fest, hosting over 35,000 fans● Organized VIP seating and artist meet and greets for the Summer Rays Concert Series utilizing radio stations and additional media outlets to create awareness● Key player in the development of college grassroots marketing and advertising teams using social media marketing, interactive fan experience, and ticket package promotions to grow and exceed target demographic
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Education
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2004 - 2009University of Florida
Bachelor’s Degree, Sports Management, Marketing
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