Experience

• 

  Maze

  • Lebanon

  • Business Development Account Management

    • Dec 2020 - Present
    • Lebanon

    - Led development of business intelligence frameworks to improve data analytics and market assessments.- Confirm new business agreements with identified partners, suppliers and vendors.- Drive product research to understand future impacts on product offerings and production.- Crafting technical proposals and budgeting for projects related to SEO, SMM, Google Ads, Website Design & Development.- Budgeting of projects and direct approach to drive cost-benefit analysis

• 

  Quantum Communications s.a.l

  • Beirut

  • Program Manager

    • Aug 2015 - Aug 2019
    • Beirut

    • Leading programs’ communications and activities with governmental and non-governmental clients• Leading on developing project plans to include technical and resource identification and allocation• Managing the coordination with internal resources and partners for flawless execution of programs• Led and managed CVE projects in Iraq and Syria aiming to prevent propaganda messaging of VEOs, and political advisory. • Managed communication programs for the Lebanese Armed Forces and Minbar in Tunisia.

• 

  Impact BBDO

  • Advertising Services
  • 500 - 600 Employee

  • Senior Account Manager

    • Feb 2010 - Jul 2013

    Drafting annual marketing plans, including B2B and B2C services, and developing the e-commerce for Xcite Electronics, leader within the Kuwaiti market.Managing aspects of print, production, and distribution. Direct involvement in the media tools used, along with different social media by adding value to the brand's expectations.Managing the entire product/service line life cycle from strategic planning to tactical activities.Conducting market research in order to identify market requirements for current and future products/services.• Develop marketing strategies for diverse business environments.• Analyze, plan, implement and monitor advertising campaigns.• Identify market segments, estimate consumer demand and position products.• Working closely with the creative department to generate creative ideas and concepts to fulfil the client's brief• Communicate ideas to client through storyboards, sketches, and presentations.• Meeting with the creative director and account managers before presenting ideas to clients;• Pitching ideas to clients through initiatives• Briefing other members of the creative team• Commissioning photographers, artists, producers to work on projects• Assist clients in formulating ideas and media plans for specific campaigns, and handled media buying.• Analyze, plan and implement advertising campaigns• Work closely with the creative department to generate concepts. • Commissioning third parties for film and radio production and execution.• Proficient in organizing events, B2C exhibitions, and product launch.

  • Account Manager

    • Mar 2007 - Feb 2010

    Responsible for developing and maintaining marketing strategies to meet client's and agency's objectives. Evaluating customer research, market circumstances, competitors data and implement marketing plans. Team member of TV commercial concepts, shooting, and post for Wataniya Telecom, Kuwait.

• 

  Memac Ogilvy & Mather

  • Jeddah, Saudi Arabia

  • Account Executive

    • Dec 2005 - Jan 2007
    • Jeddah, Saudi Arabia

    Responsible for daily advertising requests for IBM and Sunbulah.Tactical and promotional ads.