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Bio

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Ralph Matthews is a seasoned motion graphic designer with extensive experience in creating visually captivating and dynamic designs for various clients across multiple industries. With a strong foundation in graphic design, illustration, and animation, he has worked on numerous high-profile projects, including commercials, TV shows, and music videos. His expertise in motion graphics design, UI animation, and creative direction has earned him a reputation as a skilled and innovative designer.

Experience

  • Canva
    • Auckland, New Zealand
    • Senior Motion Graphic Designer
      • Aug 2023 - Present
      • Auckland, New Zealand

  • Linktree
    • Auckland, New Zealand
    • Senior Motion Graphic Designer
      • Apr 2022 - Jul 2023
      • Auckland, New Zealand

      - I played an integral role in developing Linktree’s motion brand style. Crafting motion systems, guidelines, and product applications for Linktree, streamlining the process of creating high quality work efficiency. I worked as motion designer and creative partner across everything from digital strategy marketing funnels to brand films, CRM and social campaigns. My focus was to create visually appealing content that aligned with Linktree's goals, OKRs, pushing briefs and delivering engaging motion work contributing to the brands reputation as a market leader.- As a full-time member of the brand creative team, I helped Linktree achieve remarkable results, including a 20% increase in brand equity, 36% growth in brand consideration, 271% improvement in ad-recall, and user growth of 11 million.- I worked with the product team to incorporate beautiful brand moments within the product, including interactive animations on the rebranded website and loading states within the product.- I worked as motion lead for three commercials for Linktree's ‘Link Everything You Are’ brand campaign. The videos grew ToF traffic by 6% monthly and helped Linktree receive a 8.5pt uplift in aided brand awareness on the Harris Poll, 62 million impressions, with ToF Growth of 1.9+ million sessions - all exceeding company goals.- As the motion designer for the Linktree App's GTM launch, I created video assets for the ToF launch. The app quickly surpassed 1M downloads and helped to convert users to Linktree.- For the Vidcon convention in L.A, I worked on the design and motion for Linktree’s booth and brand presence. Linktree's booth was awarded the best looking booth of the event.- Worked within the Linktree social media squad to design motion guidelines, graphics packages and I helped create and approve content for channels such as Tiktok, Youtube and Instagram. Linktree’s TikTok views increased by 6.7x, Instagram views increased by 4.9x and TikTok channel follower growth increased by 393%.

  • Article Group
    • Auckland, New Zealand
    • Freelance Senior Motion Designer
      • 2023 - 2023
      • Auckland, New Zealand

  • Spotify
    • London, England, United Kingdom
    • Senior Motion Graphic Designer
      • 2021 - 2021
      • London, England, United Kingdom

      - Within the Research & Product Design team, I contributed to the advancement of motion design throughout the Platform and Product portfolio, with the goal to enhance customer interaction and satisfaction. - As a member of a tightly integrated cross-functional team, my role involved translating new product concepts into visually captivating and dynamic designs, all with the objective of improving customer satisfaction. I worked on multiple projects, aligning them with the organisation's product goals and leveraging my experience in UI motion design to help drive innovation within the company.- Tested and launched new value propositions to Spotify listeners around the world.- Designed, animated and developed UI animations for the Spotify product.- Designed and animated digital content to get people excited about the future vision of Spotify.

  • Google
    • London, United Kingdom
    • Senior Motion Graphic Designer
      • 2020 - 2021
      • London, United Kingdom

      I worked on-site at the London Google Creative Lab and within Google's Brand Studio as Motion Graphic Designer on various creative projects.One of these projects was Look To Speak, an accessibility app created to enable those with speech and motor impairments to communicate using assistive technologies. Look To Speak combines on-device machine learning and the phone's front-facing camera to detect face and eye gestures, which are then used to control actions on the screen.The app won a D&AD Yellow Pencil and I worked on the motion graphics that communicated the function and capabilities of the app to the world.

  • ViacomCBS
    • London, England, United Kingdom
    • Senior Motion Graphic Designer - MTV / Comedy Central / Channel 5
      • 2020 - 2021
      • London, England, United Kingdom

      Worked on various creative promo and brand projects as a motion graphic designer for MTV, Comedy Central and Channel 5.

  • DixonBaxi
    • London, Greater London, United Kingdom
    • Senior Motion Graphic Designer
      • 2019 - 2020
      • London, Greater London, United Kingdom

      Worked on the rebrand for the streaming service Pluto TV

  • TBWA\Media Arts Lab
    • London, United Kingdom
    • Senior Motion Graphic Designer
      • May 2019 - Dec 2019
      • London, United Kingdom

  • Nike
    • Amsterdam, North Holland, Netherlands
    • Senior Motion Graphics Designer
      • Jun 2019 - Sep 2019
      • Amsterdam, North Holland, Netherlands

      I worked on the design and motion graphics for the Nike Kids Back to School campaign

    • Freelance Motion Graphic Designer
      • Dec 2018 - Feb 2019
      • London, United Kingdom

      Worked on various creative promo and brand projects as a motion graphic designer for MTV

  • Mother
    • London, United Kingdom
    • Freelance Motion Graphic Designer
      • Oct 2018 - Oct 2018
      • London, United Kingdom

      Design and motion graphics for new Baileys Recipes Campaign

  • Mother
    • London, United Kingdom
    • Freelance Motion Graphic Designer
      • Jul 2018 - Jul 2018
      • London, United Kingdom

      Design and motion graphics for new Baileys Recipes Campaign

    • Freelance Motion Graphic Designer
      • Feb 2018 - Jun 2018
      • London, United Kingdom

    • Freelance Motion Graphic Designer
      • Apr 2018 - Apr 2018

    • Freelance Motion Graphic Designer
      • 2018 - 2018

      Designed, art directed and animated the ASOS Face + Body series, where ASOS Insiders explore new things in the world of beauty and grooming.Themes of beauty, gender, identity and expression are also explored in the new series, with episodes such as 'Gender, Identity and Performance' and 'Bio Glitter and Body Confidence.' In the episodes, the Insiders are given a challenge, such as discovering a drag alter ego or creating a full-body look with nothing but glitter.

  • Apple
    • London, United Kingdom
    • Senior Motion Graphic Designer
      • 2018 - 2018
      • London, United Kingdom

      Worked as a motion graphic designer for the in-store Designed By Apple campaign

  • We Are Social
    • London, England, United Kingdom
    • Senior Motion Graphic Designer
      • 2018 - 2018
      • London, England, United Kingdom

      I worked on various motion graphics video projects for clients such as Adidas, Netflix, David Beckham and Toyota

  • Google
    • London, United Kingdom
    • Senior Motion Graphic Designer
      • 2018 - 2018
      • London, United Kingdom

      Worked on-site for Google Creative Lab in London as a motion graphics designer on various creative projects

  • We Are Social
    • London, United Kingdom
    • Freelance Motion Graphic Designer
      • Oct 2017 - Oct 2017
      • London, United Kingdom

  • Mother
    • London, United Kingdom
    • Freelance Motion Graphic Designer
      • Sep 2017 - Oct 2017
      • London, United Kingdom

      Concept design and motion for global release of the Baileys Recipes Campaign.This campaign drove a 11% increase in sales, 30% increase in different ways people consume Baileys and a 54% increase in annual net profit.IPA Effectiveness Awards 2020 Winner: Baileys | SILVER

    • Freelance Motion Graphic Designer
      • Sep 2017 - Sep 2017
      • London, United Kingdom

  • Vogue
    • London, United Kingdom
    • Freelance Motion Graphic Designer
      • May 2017 - Aug 2017
      • London, United Kingdom

      Senior motion designer for various Vogue films

  • Potato
    • London, United Kingdom
    • Freelance Motion Graphic Designer
      • Jun 2017 - Jun 2017
      • London, United Kingdom

      Worked on a range of SVG animation for Google using Lottie, Bodymovin and After Effects.

  • VICE Media
    • London, United Kingdom
    • Freelance Motion Graphic Designer
      • May 2017 - Jun 2017
      • London, United Kingdom

  • Brand Union
    • London, United Kingdom
    • Freelance Motion Graphic Designer
      • Apr 2017 - Apr 2017
      • London, United Kingdom

    • Freelance Motion Graphic Designer
      • Mar 2017 - Apr 2017
      • London, United Kingdom

  • AKQA
    • London, England, United Kingdom
    • Freelance Motion Graphic Designer
      • Mar 2017 - Mar 2017
      • London, England, United Kingdom

      Worked on Nike Air campaign

  • Kream
    • London, United Kingdom
    • Freelance Motion Graphic Designer
      • Mar 2017 - Mar 2017
      • London, United Kingdom

  • AKQA
    • London, United Kingdom
    • Senior Motion Graphic Designer
      • 2017 - 2017
      • London, United Kingdom

  • Google
    • London, United Kingdom
    • Senior Motion Graphic Designer
      • 2017 - 2017
      • London, United Kingdom

  • VICE Media
    • London, United Kingdom
    • Senior Motion Graphics Designer || Viceland
      • 2016 - 2017
      • London, United Kingdom

      Launching Vice’s first ever TV channel: VICELAND. (Winner of ‘Best Channel Launch’ - Promax 2018).Senior Motion Designer within the Brand team responsible for protecting the channel brand through motion design.Creating Title Sequences for Vice TV shows.Generating brand concepts, research, mood boards and treatments.Guarded and developed VICELAND brand guidelines and assets. Including logos, graphical elements, restrictions, colour palettes and fonts. Set up After Effects templates for trailer producer and editors - create end boards, graphics and break material. Liaised with VP of Brand and Senior Creative Producer to establish scope of each project, brief, budget implications, process and aims of the creative and design. Designing trailers graphics, worked closely with Trailer producers to complete promos, packaging and motion design. Overseeing, creating and delivering packaging for individual shows, specifically to amplify the show content, while complimenting overarching channel brand. Created interstitial and channel OSP & navigation assets - including footnotes, up nexts, promo end boards etc.Liaised with senior Viceland Europe management to align Viceland branding and design across EMEA and Australasia Viceland channels. Creating social content where needed – digital banners, gifs, posts, clips etc.

  • OMSE
    • London, England, United Kingdom
    • Senior Motion Graphic Designer
      • Jul 2016 - Aug 2016
      • London, England, United Kingdom

      Rhythm & Vines is New Zealand premier music festival & NYE event and this video was commissioned to release the line-up of artists to play at the festival that year. The goal was capture the range of emotions and experiences of the festival and engage with R&V's core audience in a meaningful way to build brand loyalty. In 2016 the identity featured the sun emoji, hot colours and cascading typography as Gisborne in New Zealand is the first place in the world to see the sun rise in the New Year.Today tickets are selling out faster than ever before with strong brand awareness and loyalty. Rhythm & Vines continues to push the boundaries in creating a world class festival showcasing top international and local talent.Collaboration with Omse.coVideo by Ralph Matthews

  • AMV BBDO
    • London, United Kingdom
    • Senior Motion Graphic Designer
      • Jul 2015 - Jul 2016
      • London, United Kingdom

      Worked with the digital advertising team on projects for various large National and International brands such as Martini, Guinness, The Economist, Virgin, Sainsburys, Sainsburys Bank, BT Mobile and Walkers Crisps.Role: Motion Graphics Design, Animation, Graphic Design, Illustration.

  • TBWA\Media Arts Lab
    • London, United Kingdom
    • Senior Motion Graphic Designer
      • May 2016 - Jun 2016
      • London, United Kingdom

  • Human After All
    • London, United Kingdom
    • Freelance Motion Graphics Designer
      • May 2016 - May 2016
      • London, United Kingdom

  • Xerox
    • London, England, United Kingdom
    • Senior Motion Graphic Designer
      • Sep 2014 - Aug 2015
      • London, England, United Kingdom

      Working on-site at the Welwyn Garden City Xerox Campus as a Motion Designer working on a large variety of motion design projects.

  • BBC Studios
    • London, England, United Kingdom
    • Senior Motion Graphic Designer
      • Aug 2014 - Jan 2015
      • London, England, United Kingdom

      Creating promotional motion graphic videos for tv shows

  • i-D Magazine
    • London, United Kingdom
    • Director for i-D YouTube series
      • Jun 2014 - Aug 2014
      • London, United Kingdom

      Co-directed and edited a series of unconventional hair tutorials featuring hair stylist Tina Outen and models such as Anja Konstantinova, Cora Corre and Evangeline Ling.

  • Special Problems
    • Auckland, New Zealand
    • Motion Graphic Designer and Directors Assistant
      • Dec 2010 - Sep 2011
      • Auckland, New Zealand

      I worked as an animator, designer, illustrator and creative assistant on a wide variety of projects ranging from small scale production music videos to large scale production television commercials. This work included a Beats by Dr. Dre TV commercial for Hewlett Packard featuring Alicia Keys, music video for The Naked and Famous and working with Special Group on a live action/animated TV Showhttps://vimeo.com/user3244747

  • The Sweet Shop
    • Auckland and London
    • Freelance Director Assistant
      • Sep 2010 - Dec 2010
      • Auckland and London

      Worked as a Director Assistant doing image research and designing directors treatments.

  • Bookabach
    • Auckland, New Zealand
    • UI Designer
      • May 2009 - Feb 2010
      • Auckland, New Zealand

Education

  • 2006 - 2008
    Auckland University of Technology
    Bachelor of Graphic Design, Illustration, Graphics Design, Motion Graphics Design
  • 2007 - 2007
    Hanze Minerva Art Academy - The Netherlands
    International University Exchange, Visual Communications
  • 2005 - 2005
    Elam School of Fine Arts
    Bachelor’s Degree, Fine Art, Art History, Graphic Design, Advertising
  • 2000 - 2003
    Takapuna Grammar
    High School, Graphics Design, Painting, Photography, English, Math, History

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