Experience

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  Croatian National Tourist Board

  • Moscow, Russian Federation

  • Head of Representative Office, Moscow, Russian Federation

    • Oct 2014 - Present
    • Moscow, Russian Federation

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  Unichem d.o.o.

  • Slovenia

  • Export Director, Member of Management Board

    • Apr 2013 - Apr 2014
    • Slovenia

    Responsible for managing, coaching and leading a team of regional export managers. P&L responsibility for all business activities on all of Unichem export markets (CE, SEE, WE, ROW), with special focus on Russia, UK, Ireland, Germany, Ex-Yugoslav countries, Turkey and Romania. Responsible for developing export strategies, launching new products, finding new partners and developing marketing and sales strategies on niche markets.

• 

  Potomac

  • Zagreb

  • Sales Vice President

    • Nov 2012 - Mar 2013
    • Zagreb

    Responsible for creating efficient export strategy for Croata products.

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  Croatian Chamber of Economy

  • Deputy Director

    • Mar 2010 - Nov 2012

    Planning, organisation and supervision of the promotion of Croatian companies on the International markets; by means of B2B forums, International Trade fairs and matchmaking. Responsible for building the recognition of Croatian business potential in agriculture, food and wine production and the wood industry in both traditional and new markets (Russia, the Ukraine, Germany, Austria, Italy, Great Britain, Serbia, Denmark). Managed and participated in a number of high profile projects regarding the branding and promotion of Croatian agriculture, food and wine production and the wood industry, with the distinct goal of a deal creation. Reports directly to the Head of the Sector.

• 

  IDEA Ltd.

  • Kutina, Zagreb

  • General Manager (GM)

    • Mar 2005 - Mar 2010
    • Kutina, Zagreb

    Carried out market research and analysis, started up and developed the business, sourced international suppliers and partners (China, Indonesia, Malaysia, Poland), set up and managed the purchasing process and logistics, built and developed a team, negotiated with customers and built a key account base, as well as ran wholesale and retail operations. Set targets and priorities for product portfolio, and ensured the development and implementation of sales plans and strategies in order to meet the targets. Formulated and implemented marketing strategies. Ensured that the team developed an excellent understanding of International commerce, consumers and customers. Developed the tools, processes and strategies required to achieve business goals. Zagreb, Kutina, Croatia

• 

  Belupo Pharmaceuticals & Cosmetics Inc.

  • Pharmaceutical Manufacturing
  • 200 - 300 Employee

  • Sales Director for OTC

    • Jun 2004 - Mar 2005

    Responsible for Sales results of over-the-counter medication on the Croatian market. Management of the OTC Sales team and the full responsibility for the Key-customers management. Furthermore, development and management of wholesale distribution channels, including the implementation and the control of the relationship. Design and the implementation of the marketing and sales plan. Reports directly to the President of the Board.

  • GM (Country Manager) in Russia, Moscow

    • Apr 1999 - Jun 2004

    P&L Responsibility for all Belupo business activities and sales results (Rx generics and OTC) in Russia. Responsible for creating, developing and implementing strategic business plans, marketing and sales plans, as well as for budgeting and realisation. Negotiating and management of the distribution channels (CRM, B2B, B2C), defining sales policy (conditions and rebate policy), motivating customers, trade marketing, public bodies management (liaising with the Ministry of Health of the Russian Federation, local administrators and key opinion leaders). Bearing in mind that it was a start up operation, necessity to set up, manage, coordinate and train the Belupo Russian team. Reported directly to Management Board.Moscow, Russia

  • Marketing and Sales Manager for OTC remedies

    • Nov 1998 - Apr 1999

    Responsible for formulating efficient marketing strategies and tactics, analyzing Croatian OTC market, responsible for contacts with distributors and marketing agencies. Zagreb, Croatia

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  PLIVA

  • Zagreb, Moscow

  • Project Manager, OTC

    • Mar 1995 - Sep 1997
    • Zagreb, Moscow

    Responsible for starting up Pliva’s OTC business in Russia. In charge of market analysis, establishing the sales potential of Pliva’s products, as well as determining products portfolio for Rx to OTC switching. Responsibilities included formulating and implementing marketing strategy. Reported directly to Country Manager. Moscow and Saint Petersburg, Russia