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Rajiv Krishnani is a seasoned business leader with 14 years of experience in marketing, leadership, and operations. He led Classic Retail Imaging Solutions Pvt. Ltd. from 9 cr to 24 Cr in 2015-16, growing the team and expanding the product portfolio. He has expertise in marketing, leadership, team building, and customer satisfaction. With a PGDM from GNIMS, Rajiv has a strong educational background in marketing. He has worked with top clients like Hyundai, Dunkin Donuts, and HSBC, and has experience in global brand guideline execution and value engineering.

Experience

    • Business Head
      • Sep 2009 - Present

      o Led the company from 9 cr in 2013 to 24 Cr in 2015-16.o Heading team of 150 people spread across Indiao As business head, was working closely on all aspects of business to ensure profitability and growth for the company.o Responsible from huge extension of product portfolio from VM & POP to Signage’s, Retail Furniture, Home Furniture, Retail Interactive, Store Fit outs, Turn-Key solutions.o Major customer serviced included Hyundai, Dunkin Donuts, HSBC, Jaquar, Kohler, Madura, Airtel, Hero, Royal Enfield, Audi, Red Bull, Nissan, Loreal.o Worked closely with customer for Value engineering and cost cutting drives.o Worked closely with customers like Hyundai, Royal Enfield, HSBC bank to implement brand change campaigns on Pan India basis with effective cost management.o Was responsible for Global brand guideline execution of Hyundai, Loreal, HSBC in Indiao Helped Hyundai and Datsun reduce import of Chrome logos and developed the logos in India. (It required travel to Japan for various sourcing and became the only Indian company manufacturing chrome logos locally)o Aggressive Marketing and PR for Classic Retail to fight against the competition and acquire new clients.o Personally involved in all Business Development activities and implemented an all-round aggressive approach to tap new clients and increase the market share of the company.o Within 3 years of leading the company , it reached the level of top 5 players in Retail turnkey solutionso Shifting from existing facility of 30000 Sq.Ft to 60000 Sq.fto Set up the new factory considering 3 year business plan.o Invested in machines for Furniture, Signage and other Retail solutions to achieve better turnover for the companyo Worked towards achieving break even within the span of 5 years for the company.o Achieving 15% Gross profit in the year 2015-16o Personally led the Supply chain team for a cost cutting activity and achieved 15% cost cutting in various material like MS/SS, Hardwo

Education

  • 2007 - 2009
    GNIMS
    PGDM, Marketing

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Industry Focus. “Retail”

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