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Raja A is a seasoned marketing professional with 10+ years of experience in digital marketing, business development, and sales. He has worked with top companies like Galvanize Global Education, The Princeton Review - Manya Education Pvt Ltd., and Jaro Education Ltd., managing teams, developing business strategies, and driving revenue growth.

Experience

    • India
    • Education Administration Programs
    • 1 - 100 Employee
    • Head - Sales & Marketing
      • Aug 2019 - Present

    • Manager - Business Development & Digital Marketing
      • Nov 2015 - Present

    • Assistant Manager - Business Development
      • Nov 2012 - Nov 2015
      • Chennai

      •Digital Marketing:-Tracking and evaluation of marketing initiatives, collaborating with designers, working with the sales and support teams and identifying new online marketing opportunities and trends.-Social Media – manage the regional Facebook, Twitter, Linkedin accounts. -Digital Marketing – Increase engagement, traffic and conversion through various campaigns -Email Marketing – Run high click-through email campaigns-Campaign Support – Support overall marketing function by exploring new ideas/strategies to implement•Meeting city profit margins by :-Analyzing local trends in marketing and experimenting with different channels and media to implement cost-effective marketing initiatives.-Building a result-oriented culture in the team(s) to maximize use of resources and time.-Contributing to the development and growth of the team members, building organization loyalty and reducing attrition.-Ensuring zero data-leakage from the system.-Ensuring optimum and effective use of marketing inventory.•Creating preferential access for company products in territory by:-Planning local level marketing activities and in-house campaigns for all product types in different geographies.-Employing strong analytics and understanding of customer segments for all products to chart out impactful marketing strategies.•Building professional partnerships with educational institutes in the regions by :-Making impactful presentations in educational institutes in the region.-Networking with external agencies like consultants, hospitals and educational institutes.-Facilitating superior customer engagement initiatives with partners to create brand loyalty.•Contributing to revenue generation at centers by :-Driving team to close sales and follow up on the databases.-Driving implementation of referrals and brand ambassadors programs to boost revenue.-Guiding and mentoring team on closing cases and handling client relationships

    • Assistant Manager - Business Development
      • Nov 2010 - Oct 2012
      • Chennai

      • Relationship Management.• To sell and promote the courses offered, responsible for Business Development through Concept Sales.• Handling a team of 8 members to achieve the team and individual target.• Briefing about the various benefits about the courses to the desired candidates through cold calling and prospecting over the phone.• Generating appointments, meeting, presenting and counseling.• Handling Institutional clients like corporate houses, insurance companies and others.• Generating database from other sources like social media, internet ads, corporate calls, events, etc.,• Acquiring new motivational and development strategy for the team every month.• Managed a new branch for 9 months with responsibilities like Recruitment, IT work, Managing the cost, etc.,

    • Management Trainee
      • Apr 2010 - Aug 2010

      Role of the Job is to acquire franchisee and develop business from them.(Chennai Region)Process: Collecting Database - Making Calls - Generating Leads - Fixing Appointments - Giving presentation about the Business proposal - Converting them into Business Partners and Generating Revenue from them. Also Generating Revenue from Existing Franchisees.

Education

  • 2007 - 2009
    Indian Institute of Planning and Management
    MBA, Finance & Marketing
  • 2003 - 2007
    Arunai Engg. College
    BE, ECE

Suggested Services

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Industry Focus. “Education Administration Programs”

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